Branded Content & Entertainment Jury
Global Head of Branded Content & Entertainment
Juan Woodbury, a Chicago-based Entertainment industry veteran and Grammy Award Winner, has been appointed as the EVP, Global Head of Branded Content & Entertainment at Dentsu CREATIVE. In this role, he aims to drive innovative and daring creative concepts that resonate and elevate culture. Woodbury brings extensive experience from his previous position as EVP, Director of Branded Content & Entertainment at FCB Chicago, where he was instrumental in launching the Branded Content and Entertainment practice and led award-winning campaigns such as City of Chicago's "Boards of Change" and Woojer's "Sick Beats," which earned him three Grand Prix, one Titanium and seven Gold Lions at Cannes Lions Festival of Creativity.
Before FCB, Woodbury spent 20 years at Leo Burnett, where he began as a TV Producer and eventually became the EVP, Creative Director & Executive Producer of the agency. He founded the Experiential Marketing Division- Humankind Experiential (HKX) and produced iconic, award-winning broadcast work for clients including Samsung, Coca-Cola, Nintendo, The U.S. Army, Intel, Sprint, Kellogg's, McDonald's, Disney, Firestone, Morgan Stanley, P&G, Allstate, USPS, and Miller/Coors. HKX has executed events for a wide range of clients, including Samsung, Jenn-Air, Pfizer, Firestone, Allstate, Kellogg's, P&G, McDonald's, Intel, Best Buy, Comed, and Cannes Gold Lion winners "New York Writes Itself" for The Village Voice and "Kraft Now, Pay Later" for Kraft.
Aside from his work in advertising, Woodbury founded Bento Entertainment, a production company that produced "Birds of a Feather," a feature film starring Snoop Dogg and Iza Lach. He also spends his time producing and remixing tracks for award-winning international artists and has recently been awarded a 2023 Grammy for his work with J. Ivy on “The Poet Who Sat By the Door” album. Woodbury's passion for photography and videography has also gained international attention, particularly his published work featuring Lebron James and Serena Williams. And in his spare time, he DJs at premium events across the globe, adding to his multi-faceted creative expertise.