2023 Branded Content & Entertainment Jury

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Jimmy Smith
Chairman / CEO / CCO
Amusement Park Entertainment

Throughout his career, Jimmy – a One Club for Creativity board member, 2012 Fast Company Top 100 Most Creative member and 2017 Ebony 100 member – has worked his magic in a variety of roles as an entrepreneur, environmentalist, creative director, author, video game creator, producer (TV, film and music). His work has been recognized for its fresh advertising approaches (Smithsonian’s National Museum of African American History and Culture, LIA, One Show, Cannes Lions, ANDYs, D&AD, Clio, AICP, Time Magazine), its authenticity in video games (ESPN – “EA Sports NBA Street 2”), its TV show originality (Emmy nomination – “Gatorade Replay”) and for its beauty (Stiftung Buchkunst International Book Art Competition, Copenhagen Museum of Applied Arts – “Soul of the Game, Images & Voices of Street Basketball”).
In 2011, Jimmy launched Amusement Park Entertainment, a manufacturer of pioneering creative content, entertainment and technologies, plus, unique products, business models and branded relationships.
In 2013, Jimmy added TV show talent to his list of accomplishments as he appeared weekly as a judge on VH1’s reality series “Model Employee”. And in 2016 – thanks to JBL – Amusement Park Music, debuted its first hit single, the critically acclaimed “Bigger Than Us,” by Dame D.O.L.L.A. (aka, NBA All-Star - Damian Lillard).
On July 30, 2016, Amusement Park Entertainment, Mondelez’s Stride Gum, FOX and YouTube brought to the international stage, “Heaven Sent”. In this epic live event, world renown skydiver, Luke Aikins, jumped from 25,000 feet with NO parachute, NO wing suit … Nothing but the clothes on his back … and landed safely. It also landed a Guinness World Record.
And coming out of the pandemic, Jimmy and Amusement Park Entertainment revived the Harlem Globetrotters with an NFT drop and sitcom pilot called “Da Dogg Gone Gym” starring entertainment mogul, Snoop Dogg.
As you’ll often hear Jimmy say, “Jesus has hooked a brotha up!”
Carla Del Porto
Group Creative Director
New York
Diego Gueler Montero
Chief Creative Officer
draftLine by AB InBev
Buenos Aires
Lulu Lu
Chief Creative Officer, Taipei
Wunderman Thompson
Cassie Roma
Founder / Director
Thamakorn Ruchakityanon
Creative Director
Regan Warner
Executive Creative Director
McCann London
Juan Woodbury
North America Creative & Entertainment Lead