Laura is the ECD of Havas Health & You Brazil, with more than 27 years of experience working for Brazilian branches of worldwide agencies. She developed campaigns for global and local brands like Kimberly-Clark, Mondelez, P&G and Unilever, Nike, Mastercard, Sanofi, Merck, Janssen, Coca Cola, Heineken, Jeep, among others.
She has a robust track experience conceptualizing online and offline campaigns an in-depth understanding of technology, data-driven marketing, and healthcare DTC/HCP. Proven to be highly creative within those regulations.
She possesses a dynamic blend of creativity and operations and the demonstrated ability to lead an office and develop the company's offerings. She has had leadership positions for the previous eight years, directing teams and reformulating processes. A natural team leader and an influential mentor, she can understand and read others' strengths to improve their ideas without territoriality.
Laura's also a writer, an award-winning creative recognized on several national and international awards. The most recent was the Cannes Lions, which made Havas Health and You the most awarded health agency in Latin America.
She is a podcaster, a runner, an amateur chef, an international speaker, and a mother in her time. Finally, Laura is a feminist activist member of the Advertising Week D&I Council and the proud co-founder of MORE GRLS, an social impact startup, the most powerful female creative platform in Brazil, providing tools and support for transforming the Industry. She will fight for a more diverse and inspiring work environment every time she can.