2023 Creativity In The Metaverse and Evolution Jury

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Kaleeta McDade
Chief Experience Design Officer
VMLY&R


Kaleeta McDade is celebrated for her proven ability to drive impact for brands, helping them shape a strategy and vision that deepens the customer relationship across every stage of the engagement life cycle. Throughout her career, Kaleeta's influence and leadership have informed how customers around the world experience some of the largest brands in retail, sports, beauty, and health. 
 
Kaleeta joined VMLY&R as Chief Experience Design Officer, North America, to jointly lead the agency’s growing experience design team. In this role, Kaleeta bridges creative storytelling, technology, design, and user experience for clients across VMLY&R’s client portfolio.
 
She joined VMLY&R from Ogilvy, where she served as Global Executive Creative Director and was responsible for defining, shaping, and driving the creative vision and strategy across the agency’s experience offerings. Kaleeta also spent six years at Deloitte Digital, where she served as Group Experience Director across studios in the U.S. and India. Over the past 17 years, she has also held coveted senior design and creative roles with leading digital companies like Google Brand Studio, Apple, Sapient Shanghai, and Sapient Atlanta.
Joey David Tiempo
Founder / CEO
Octopus&Whale
Manila
FĂ©lix del Valle
Chief Creative Officer
MRM Spain
Madrid
Kadine James
Chief Metaverse Officer, Artificial Rome
Founder / Creative Director, The Immersive KIND
Berlin
Carren O'Keefe
Chief Creative Officer
Digitas UK
London
Taj Reid
Global Chief Experience Officer
Edelman
Wesley ter Haar
Founder
MediaMonks
Los Angeles
Lewis Tutssel
Head of EMEA Gaming, Creative Shop
Meta
London
Dissara Udomdej
CEO / Creative Founder
Yell Advertising
Bangkok