Isabelle Dahlborg Lidström is Head of Experiences/Creative Director and Partner at the strategic brand, innovations- and design consultancy Grow, former NINE. With over 24 years experience from the international design industry in NYC, Copenhagen and Stockholm. Isabelle has always had a passion for solving business challenges by using design in a both innovative and aesthetic way. Using both structural and graphic design, materials and function, paired with a deep understanding of the challenges of the business and the industry, she is adamant in finding the most appropriate solution to any given problem. Isabelle has experience from the Jurys of Eurobest, Pentawards, The Dieline Award, Kolla, , Core 77, IF Award. And will attend as a speaker at How Design Live in Boston 2018.