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Perry Fair

Perry Fair is one of the few people in Marketing and Advertising who has worked across virtually every level in the industry. He has experience in multicultural, traditional, digital, social, experiential, events and branded content. Perry has worked on both agency and client side and has been President, Chief Creative Officer, and Chief Digital Officer during his career. He helped to start the agency TRUE, a non-traditional agency that started as a 6-person shop and became a $20mm agency with three offices in Los Angeles, Nashville and New York as well as the number one music TV channel in Paris and a magazine called TRACE. And created WALTER, a start-up agency for start-ups for J. Walter Thompson that brick and mortared at SXSWi and was marked as one of the best ideas at SXSW behind the launch of Twitter.  Additionally, as a client and lead creative, Perry created and led in the creation of some of the most viewed content for Beats By Dr. Dre.

Perry has worked with and won awards for some of the biggest brands in the industry and has also written and sold a full-length feature, “The Four Horsemen” to Intrepid Pictures.

To get his hands dirty, Perry and his wife, Joy build houses in Guatemala for underprivileged families in need.

Maddie Raedts
Founder & CCO
, The Netherlands

Celebrating and investing
in creativity