Tiffany Rolfe recently joined RGA as US CCO. For the last 6 years, she has been a Partner/Chief Creative Officer at one of the first agency/consultancy hybrids, co:collective. There she collaborated closely with clients to align their organizations around a brand purpose and helping them to activate it in the world. They did this through a proprietary approach called Storydoing.
Tiffany thrives on developing strategic creative solutions across channels and platforms that lead to business growth and cultural impact. She is particularly proud of her work with ACLU, following the 2016 election, launching a refreshed brand and positioning, high profile partnerships, as well as supporting the launch of their new activist platform, People Power. She also lead the agency of record relationship with YouTube, overseeing the highly successful YouTube stars campaign, catapulting up and-coming “YouTubers” such as Michelle Phan, Bethany Mota, Tyler Oakley, Lily Singh and more globally. Other clients at co: include Google, Under Armour, Puma, Met Life, Macy’s, MoMA, E!, Timberland, PepsiCo, IBM, and dozens more.
Prior to co:collective she was Executive Creative Director/VP at Crispin Porter + Bogusky. During her ten years there, the agency grew from 100 people to over 1200 worldwide, and became Ad Age’s “Agency of the Decade.” Tiffany won and led many accounts and created business and culture changing work for clients such as MINI Cooper, American Express OPEN, Victoria’s Secret Pink, Coke Zero, Truth, Bolthouse Farms’ Baby Carrots, Old Navy, and Grey Poupon.
Tiffany’s work has been featured on the cover of the New York Times, in the Wall Street Journal, Huffington Post, Advertising Age, Adweek, and more. She has judged and received dozens of top awards at every major creative and effectiveness competition in the industry, including Best of show at One Show, a Grand Clio, and the Grand Prix and Titanium Lion at Cannes. Tiffany was named one of Advertising Age’s “Women to Watch.” She currently is on the board of The One Club, a member of Facebook’s Creative Council, the Ad Council Creative Committee, a signing member of Times Up Advertising, and she is the Yearbook chair for her children’s pre-school, Barrow Street Nursery.