2024 Press Releases
27 February 2024
LIA Insider Issue 323
LIA + TRANSATLANTIC PRESENT OCEAN'S 17
SEASON 2, EPISODE 13 FEATURING EKA RUOLA,
CHIEF CREATIVE OFFICER, NITRO
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This special edition of Transatlantic, hosted by Simone Nobili, brings you Season 2 featuring the oceans of 17 new Jury Presidents!
Renamed Ocean's Seventeen in honor of the 2007 film, Ocean's 13 directed by Steven Soderbergh that was set in Vegas, this season was recorded live at Encore @ Wynn, Las Vegas, from 7th October to 15th October 2023, running concurrently with LIA judging.
In a room where red was the dominant color and casino chips were scattered across a coffee table, Simone used "The 7 Seas Interview" format to dive deep into the lives and works of his guests, bringing to the surface undiscovered stories.
Season 2, Episode 13 features Eka Ruola, Chief Creative Officer at Nitro.
An over-thinker who drills holes in Finland's icy waters to soak his bones in glacial temperatures, Eka is the opposite of what you’d expect: madly creative, yet peculiarly logical, wildly fiery yet with a heartbeat for ideas that beat precisely like a metronome.
Eka was the 2023 LIA Jury President for Creativity in Business-to-Business.
An over-thinker who drills holes in Finland's icy waters to soak his bones in glacial temperatures, Eka is the opposite of what you’d expect: madly creative, yet peculiarly logical, wildly fiery yet with a heartbeat for ideas that beat precisely like a metronome.
Eka was the 2023 LIA Jury President for Creativity in Business-to-Business.
Matty Burton, Group CCO of DDB Group New Zealand
on the Benefits of Creative LIAisons
Matty Burton, Group Chief Creative Officer at DDB Group New Zealand, Auckland was a Digital and Use of Social Media & Influencers LIA Juror and Creative LIAisons Coach/Mentor for in 2023.
Matty highlights the importance of the Creative LIAisons program. He speaks about how the first 10 years of his career he never received formal creative coaching or guidance and how beneficial this can be to young creatives at the start of their careers. He feels, ''the more we can connect younger creatives with older people, different ways of seeing the world, it's just going to give us a much more diverse, rich industry."
What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. LIA created this exclusive and sought after educational initiative, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind Creative LIAisons.
The goal is to give young creatives from around the globe, access to learn from the most experienced and awarded people working in our industry and related businesses. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons mentees participate annually.
The industry has praised Creative LIAisons as being an invaluable training tool for emerging talent. As a testament to how truly valuable this experience is, a number of past attendees quickly rose through the ranks to become high level creatives, company owners, or hold managerial positions at some of the world’s best known agencies, tech companies and brands. An elite few have been invited back as LIA Jurors or as Creative LIAisons Coaches.
Matty highlights the importance of the Creative LIAisons program. He speaks about how the first 10 years of his career he never received formal creative coaching or guidance and how beneficial this can be to young creatives at the start of their careers. He feels, ''the more we can connect younger creatives with older people, different ways of seeing the world, it's just going to give us a much more diverse, rich industry."
What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. LIA created this exclusive and sought after educational initiative, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind Creative LIAisons.
The goal is to give young creatives from around the globe, access to learn from the most experienced and awarded people working in our industry and related businesses. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons mentees participate annually.
The industry has praised Creative LIAisons as being an invaluable training tool for emerging talent. As a testament to how truly valuable this experience is, a number of past attendees quickly rose through the ranks to become high level creatives, company owners, or hold managerial positions at some of the world’s best known agencies, tech companies and brands. An elite few have been invited back as LIA Jurors or as Creative LIAisons Coaches.