2024 Press Releases
30 May 2024
patricia@liaawards.com
Mobile: +1 917 287 2824
For Immediate Release
LONDON INTERNATIONAL AWARDS ANNOUNCES THE
2024 PRODUCTION & POST-PRODUCTION
AND MUSIC VIDEO JURY
Since joining DIVISION, Charlotte has continued to innovate and evolve the industry with the films she produces. Both fresh young directors and acclaimed household names have carefully but trustingly placed their visions in Charlotte’s hands. Just ask Michel Gondry, François Rousselet, Antoine Bardou-Jacquet, Alex and Martin, Quentin Dupieux, Jon Watts and Valentin Petit. In turn, she has been internationally recognized. She shows no signs of slowing down.
Charlotte, says, "It’s a big responsibility and a huge honor to stand as the Jury President for these categories. I’m thoroughly looking forward to the enlightened and passionate discussions we’re going to have about this year’s films." She elaborates, "Discovering, discussing, learning and sharing with incredible jurors is really my passion! I’m always curious to see what’s next and get inspired by the greatest films from all around the world."
It has been said that a good execution can improve an idea. But a poor execution can downgrade a good idea. Obviously, having both is the ideal combination. That has been proven time again.
This year marks the 40th anniversary of Apple’s renown “1984” TVC. Most advertising experts considered “1984” the greatest single ad. It is, arguably, the most famous Super Bowl ad and some even say one of the best commercials ever produced. Impressive for an ad that was only broadcast once.
About 43 million Americans saw the ad live during the Super Bowl. At the end of the commercial, the two announcers of CBS could only say, “Wow! What was that?”
Chiat/Day was the agency tasked with launching the new Apple Macintosh. British movie Director Ridley Scott was hired to direct the script created by the agency. Scott was the auteur who had brought the dystopian future to the big screen with films like Alien and Blade Runner. It was reported that this TVC was shot in a week and at a cost of less than a million. Reportedly, Scott accepted the budget constraints because he believed in the ad concept.
Having Scott on the team brought production to a different level. He made it looked filmic because Scott said they were making a film. Scott was devoted to authenticity and it began with the set design through to casting, to even subtle sonic touches like a coal whistle. It was Scott’s 60-second cut that went on air frame-for-frame.
That’s the power of a great idea with great production.
Barbara Levy, President of LIA, said, “There are so many commercials that we love. We can watch them over and over again because there is something so magical and special about them. Their concepts are brilliant, but their executions brought them to a whole other level. And it is all the talented people who were involved in the production and post-production that we have to thank for giving us those films.”
Meet LIA’s 2024 Production & Post-Production and Music Video Jury
Charlotte Lepot, Executive Producer at DIVISION, Paris - Jury President
Shoko Akutagawa, Freelance Creative Producer, Tokyo
Ingrid Bragemann, Founder / Global EP at Tantor Films, Santiago
Nikki Chapman, Production Partner at FCB London, London
Emma Daines, CEO of Fin Design + Effects, Sydney
Jonathan Davies, Managing Director of The Mill, London
Caleb Dewart, Managing Partner / Executive Producer at Hungry Man, Culver City
Alberto Lopes, Executive Director / Partner of Vetor Zero, São Paulo
Vic Palumbo, Chief Production Officer / US at Special Group US, Los Angeles
Brandon Pierce, VP Executive Creative Director at Artists Equity, West Hollywood
Nick Simkins, Executive Producer at FINCH, Sydney
John Spary, Managing Director of John Spary Associates / Mad Cow Films, London
Judging in Las Vegas commences on 29th September and will be completed on 7th October 2024.
Notes to the Editor:
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.
That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients.
All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.
Creative LIAisons Funded by LIA
LIA created the exclusive and sought after Creative LIAisons educational initiative in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.