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27 June 2024
 

LIA Insider Issue 335

LONDON INTERNATIONAL AWARDS ANNOUNCES THE
2024 CREATIVE STRATEGY AND
TRANSFORMATIVE BUSINESS IMPACT JURY

 

London International Awards (LIA) announces Suzanne Powers, Founder of Powers Creativity, as the 2024 Creative Strategy and Transformative Business Impact Jury President. Ten industry luminaries from around the globe will be joining Suzanne onsite in Las Vegas for LIA judging.
 
This is the inaugural year for the Creative Strategy competition. A creative strategy is crucial to the success of any campaign. It acts as the blueprint for the brand. It needs to have vision and it needs to be creative to deliver a message that resonates with consumers.

 

Powers Creativity is a company dedicated to helping people and organizations unleash creativity to drive business impact. This company is founded on the belief that creativity is not a happy accident, but rather requires intentional design to craft and calibrate the conditions for creativity to thrive. Planning for creativity is not only Suzanne’s passion; it channels her extensive global experience of partnering with many of the world’s most famous companies and brands including Apple, Coca Cola, Mastercard, Mars, Nespresso, Microsoft, Nivea, GM, Cigna, Mondolez, L’Oreal, Visa, State Street and beyond.

 

Powers said, “I'm looking so forward to working with this amazing jury to dig into and celebrate the work that beautifully fuses strategic and creative excellence for real-world impact."
 
Barbara Levy, President of LIA, said, “A well-defined strategy is like a roadmap to everyone on the team. It gives direction to the creatives, guiding them to create messages that are both relevant and impactful. We are happy to introduce the Creative Strategy category in its inaugural year. Transformative Business Impact, now in its fourth year, recognizes that the work plays an influential role in the operations, services and customer experiences and recognizes the solutions themselves. We know that there will be very robust discussions in the jury room with Suzanne as Jury President.”
 

LIA 2024 Creative Strategy and Transformative Business Impact Jury

Jury President
Suzanne Powers
Founder
Powers Creativity,
New York

Amy Dick
Chief Operating Officer
CULT, London  

Phillip Böndel
CEO at THE AMBITION
CMO of BUTTER. Düsseldorf 
 

Andrea Diquez
Global CEO
GUT 

Reed Collins
Chief Creative Officer
Ogilvy APAC


 

Adam Ferrier
Chief Thinker / Founder
Thinkerbell, Melbourne

Emma de la Fosse
Chief Creative Officer, UK
Edelman, London


 

Josy Paul
Chairperson & CCO
BBDO India, Mumbai 

Conrad Persons
President
Grey London, London

Angella Tapé
SVP Group Strategy
Havas Health & You,
New York 

Ben Tarr
President
Leo Burnett Canada, Toronto
 

 

LIA Judging will take place at Encore @ Wynn, Las Vegas commencing on 29th September and will be completed on 7th October 2024. All rounds of judging take place onsite with no pre-judging. Every judge is required to see every piece of work in their respective Category(s). These panels decide on the Gold, Silver and Bronze Statue Winners, as well as the Finalists. At their discretion, they also decide on whether a Grand LIA will be awarded.
 
LIA is one of five global shows that is included in the WARC Creative 100 rankings.
 
For more information on the juries, categories and requirements, visit our website at: www.liaawards.com.