LONDON INTERNATIONAL AWARDS ANNOUNCES THE
2024 AMBIENT & ACTIVATION | BILLBOARD | POSTER | PRINT JURY
Till Diestel, Managing Director / Chief Creative Officer, Serviceplan Germany Named Jury President
London International Awards (LIA), is proud to announce the Jury President and Jury members who will set the bar for the best work awarded in the 2024 Ambient & Activation, Billboard, Poster and Print competitions. Consisting of some of the most celebrated individuals in the industry, this esteemed Jury will be chaired by Till Diestel, Managing Director and Chief Creative Officer, Serviceplan Germany, Munich.
LIA, now in its 39th year, is a show, Created for Creatives, standing as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. That is why the LIA juries are carefully curated to bring the most celebrated and awarded individuals to Las Vegas to judge. LIA’s transparent judging system ensures that all jurors see every piece of work in their respective categories. As there is no offsite pre-judging, all rounds of judging will take place onsite at Encore @ Wynn Hotel, Las Vegas. These panels decide on the Gold, Silver and Bronze Statue Winners, as well as the Finalists. Each panel, at their discretion, also decides on whether a Grand LIA will be awarded. As all judges are fully involved in all rounds of judging, everyone is privy to the final results before they are published.
Till is part of the team that made Serviceplan the #1 creative agency in the German rankings. Convinced that advertising should be a part of popular culture, Till has won over 1,000 creative awards in total, including several Grand LIAs.
In accepting this position, Diestel said, “I feel very honored and excited to chair this year’s jury. I can't wait to get together into a room in Vegas with all these brilliant minds to discuss creative work. What could be better?”
History tells us that the first ever written advertisement was discovered in the ruins of ancient Thebes, Egypt. It was created in 3000 BC and one of the messages on the papyrus was promoting a weaving shop. Advertising has come a long way since papyrus was used to create sales messages and wall posters in Egypt, Pompeii, Arabia, Ancient Greece and Ancient Rome.
With the advent of the printing press, advertising methods advanced. The 3D anamorphic billboard for Louis Vuitton in Tokyo is a far cry from the 1835 billboard for Barnum & Bailey Circus in New York. But over the years, billboard, print and poster have not lost their effectiveness. The greatest advancement is in how creatively they have been used to communicate and connect with their audience.
Barbara Levy, President of LIA, said, “Even after so many years, billboards, prints and posters are as dynamic in creative hands. Studies have shown that consumers trust print ads more than any other medium. The landscape of advertising may evolve. But despite the coming of digital advertising, these traditional forms of advertising are still standing strong. Creativity is still at the heart of an effective message. Under the leadership of Till Diestel, we have no doubt that interesting pieces of work will rise to the top.”
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Ambient & Activation | Billboard | Poster | Print Jury
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Jury President
Till Diestel
Managing Director / CCO
Serviceplan Germany Munich
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Kristian Manchester
Global CCO
Sid Lee, Montreal
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Richard Brim
Chief Creative Officer
adam&eveDDB, London
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Hyeah Nahm
VP / ECD
Publicis Groupe Korea Seoul
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Xolisa Dyeshana
Chief Creative Officer
Joe Public, Johannesburg
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Marcelo Lopes Nogueira
Executive Creative Director
BBDO New York
New York
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Zoe Kessler
Group Creative Director
Johannes Leonardo
New York
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Ana Paola Noriega
Chief Creative Officer
FCBNEWLINK
Mexico City
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Rebecca Rowntree
Creative Director
Leo Burnett, London
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Joe Sciarrotta
Deputy CCO, Worldwide
Ogilvy, Chicago
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Judging in Las Vegas commences on 29th September and will be completed on 7th October 2024.
LIA is one of five global shows that is included in the WARC Creative 100 rankings.
For more information on the juries, categories and requirements, visit our website.
