2024 Press Releases
04 September 2024
Press Contact: Patricia Censoprano
patricia@liaawards.com
Mobile: +1 917 287 2824
For Immediate Release
Two Young Creatives from South Africa to
Experience Immersive Training at
London International Awards
Creative LIAisons 2024 in Las Vegas
(4 September, 2024) This year, two talented young, emerging creatives from South Africa will join the LIA 2024 Creative LIAisons Global Coaching Academy cohort of 125 young professionals from 29 countries with diverse cultures, skill sets and perspectives in Las Vegas. Eben Benjamin, Junior Graphic Designer, TBWA Hunt\Lascaris, Johannesburg and Andile Ndaba, Junior Copywriter, M&C Saatchi Abel, Johannesburg will experience a creative makeover as top industry leaders from around the world will hone their skills, push them further in their thinking and out of their comfort zones. The Creative LIAisons program will take place at Encore @ Wynn Las Vegas from 30th September through 4th October.
Creative LIAisons is a training academy like no other. It is an exclusive program that was specially conceived to give back to the industry. There are no delegate fees and flights and hotel accommodations are funded by LIA. What makes Creative LIAisons so coveted is that participants are not passively watching by the sidelines. They are in the game, rolling up their sleeves and getting themselves actively involved in the learning process through masterclasses, seminars, panel discussions and hands-on interactive team work. According to a 2024 report, if you want your career or your company to thrive, tapping into and building creative thinking skills is an absolute necessity if you are an aspiring leader.
The program culminates with the opportunity to sit in the judging rooms. Unlike other global festivals, LIA lifts the veil so that attendees
can actually witness for themselves judging as it happens. It’s no holds barred. Neither the judging nor the final results are shrouded in
secrecy. Attendees can see and hear for themselves how the top people in the business review and reward creativity, ingenuity and bravery. Making it, arguably, the best classroom in the world.
Ana Rocha, Executive Creative Director, VML South Africa, Cape Town and Creative LIAisons Coach commented, “I am thrilled to be part of Creative LIAisons this year, joining an incredible team of mentors. As a Creative LIAisons Coach, I am so energized to learn and grow alongside some of the most talented young minds out there. The program has top in class mentors and mentees, making it such a great opportunity for all involved. I can’t wait to get started and see what amazing things we can achieve together!”
“We are always keen to welcome hungry, eager young creatives who want to move their skill set not just up to speed, but beyond that. We see Creative LIAisons as the autobahn of creative leadership training and learning - it lets young talent go full throttle in accelerating their creative careers. There is no speed limit. For those who make full use of the opportunity presented, it is the fast lane to open doors and greater connections,” said Laurissa Levy, Creative LIAisons Director/Events Director.
This year, the intensive 5-day program will encompass several speaker panels and an enviable line-up of top speakers including Ali Rez. There will also be a 'Create and Make' workshop, attendees will experience the hands-on creative challenge of receiving a brief, ideating, creating and then pitching to a jury. And for the first time, there will be a special off-site, real-time experiential learning exercise to further stretch the minds of the attendees.
Notes to the Editor:
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.
That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients.
All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.
The exclusive and sought-after, Creative LIAisons educational program, funded by LIA, was implemented in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.
|
|
|
