AND THE WINNERS ARE...

Fresh from the jury rooms and straight into your inbox, LIA announces the Winners and Finalists from six categories, after top global creatives evaluated thousands of entries through an exhaustive on-site process in Las Vegas. With no pre-judging, every juror thoroughly assessed each submission, ensuring a fair and rigorous selection.

Day 4 of Creative LIAisons offered them an unparalleled front-row seat in the jury room, witnessing intense Statue discussions as world-class jurors passionately debated outstanding work.

After days of spirited debate led by Jury President Suzanne Powers, Founder of Powers Creativity New York, the Creative Strategy and Transformative Business Impact Jury is proud to announce the winners.

The inaugural Creative Strategy category honors the process of uncovering insights and solving problems that inspire impactful creative ideas. The Jury awarded a Grand LIA in Creative Strategy to AKQA Amsterdam for Pink Chip "The First Index to Put a Price on Bias".

The Jury awarded a total of 58 Statues including: 1 Grand LIA, 16 Gold, 20 Silver, and 21 Bronze statues, as well as 11 Finalists in the Creative Strategy Category.

The Transformative Business Impact category celebrates creativity that plays an enduring role in transforming a business.

The Jury is proud to announce that the Grand LIA is awarded to TBWA\HAKUHODO Inc, Tokyo for their work "No Smiles" for McDonald's Hiring.

The Jury awarded a total of 18 Statues including: 1 Grand LIA, 6 Gold, 6 Silver, and 5 Bronze statues, as well as 4 Finalists.

After scrutinizing every entry in-person followed by intense deliberations, the Evolution and Creative Use of Data Jury, led by Jury President Yasu Sasaki, Global Chief Creative Officer of dentsu, is thrilled to reveal the Winners & Finalists. 

The Creative Use of Data category recognizes work that demonstrates the fundamental role of data in inspiring, powering and enhancing creativity.

The Jury awarded a total of 15 Statues including a Grand LIA to MRM Brazil, São Paulo for their work for Samsung titled "ThrowBack Deals." 

Additionally, the Jury celebrated outstanding work with 4 Gold Statues; 5 Silver; and 5 Bronze; alongside 7 Finalists.

The Evolution category celebrates creative solutions that challenge the status quo and rethinks how things can be done. In the Evolution category, a Grand LIA was awarded for the remarkable campaign for KVI Brave Fund titled "Voice 2 Diabetes" by Klick Health Toronto. 

This year, the Evolution Jury recognized the category’s best work with 28 Statues awarded, including 1 Grand LIA, 7 Gold, 10 Silver, and 10 Bronze, as well as 13 Finalists.

After a thorough onsite judging process, the Branded Entertainment and Branded Content Jury, led by Juan Woodbury, Executive Vice President and Head of Branded Content & Entertainment of Prose on Pixels Chicago, is honored to present this year’s top victors in their respective categories.

Branded Content celebrates outstanding yet informative work that successfully wins the attention of audiences. In the Branded Content category, the prestigious Grand LIA was awarded to META, Menlo Park for their outstanding work for Whatsapp titled "We Are Ayenda". 

Honoring the best work that won consumers’ attention, the Jury awarded 19 total Statues including 1 Grand LIA, 5 Gold Statues, 10 Silver Statues, and 3 Bronze Statues, one Finalist was attained.

Branded Entertainment rewards advertising, cleverly disguised as entertainment. The Jury awarded a Grand LIA to Wolf BKK, Bangkok for their exceptional work, "Uncle KFC's Rice Bowl" campaign .

In total, the Jury awarded 29 Statues for Branded Entertainment, including 1 Grand LIA, 12 Gold, 8 Silver, and 8 Bronze Statues. They also awarded 3 Finalists.

Day 4 offered the next generation of creative talent an unparalleled opportunity at Creative LIAisons: a front-row seat in the jury room. Here, they witnessed the intense Statue discussions, gaining firsthand insight as our world-class jurors passionately debated and dissected the outstanding work vying for top honors. It was a day of enlightenment, where the next generation of creatives superstars learned from industry titans, observing how exceptional work rises to the top.

"It was really insightful seeing how different perspectives and context from the jurors evolved the discussion. I can see that while humour with global appeal works, there’s also merit in work shaped by unique cultural nuances."

Creative LIAison Steven Seltzer

Copywriter

Leo Burnett Toronto

"We all know it takes blood, sweat and tears to make good work. But seeing which jurors liked which pieces and why as they discussed the top work, also taught me how important it was to package your case well, too."

Creative LIAison Mary Adam

Copywriter

Leo Burnett Chicago

"Creative LIAisons' young talent observing the LIA statue discussion sets LIA apart. Rising stars benefit from seeing how work is evaluated. At the same time, having them observe alongside trade press and creative excellence managers, fosters a transparent jury room and encourages open, objective discussion among jurors."

Rey Tiempo

Adobo Magazine

"I loved having the Creative LIAisons observe the LIA statue discussions. Their insightful questions provided fresh perspectives. This aspect of the program truly sets LIA apart, emphasizing the importance of educating the next generation; a critical investment in our industry’s future."

Suzanne Powers

Creative Strategy and Transformative Business Impact Jury President

Founder

Powers Creativity New York