2024 Press Releases
11 October 2024
Press Contact: Patricia Censoprano
patricia@liaawards.com
Mobile: +1 917 287 2824
For Immediate Release
patricia@liaawards.com
Mobile: +1 917 287 2824
For Immediate Release
LONDON INTERNATIONAL AWARDS ANNOUNCES THE
2024 WINNERS & FINALISTS FROM FRANCE
Marcel, Paris was Awarded the Two Grand LIAs
(Las Vegas, 11 Oct 2024) London International Awards (LIA), one of the world’s most distinguished International Awards for creativity, after ten days of rigorous onsite judging by some of the industry’s top luminaries, is delighted to unveil the Winners & Finalists from France.
Each juror sees every piece of work in their respective Categories. There is no pre-judging of the entries. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
Barbara Levy, President of LIA, said, "Marcel Paris was the Grand winner in both Digital and Online Film. There was such a wow factor to the piece of work. In total, France won 29 Gold statues, each piece of work is the gold standard to aspire to. Congratulations to all our French Winners!
This year companies in France were awarded 64 Statues by LIA juries. They included two Grand LIAs, 29 Gold, 19 Silver and 14 Bronze Statues. They were also honored with 21 Finalists.
Marcel, Paris was awarded two Grand LIAs – the Digital and the Online Film juries both awarded the Grand LIA for the same piece of work for Orange titled "WoMen's Football". Additionally, this piece of work was awarded 14 Statues by six different juries.
Listed below are the Statue Winners and Finalists for France:
Marcel, Paris
• Grand LIA for Digital for Orange titled “WoMen's Football”
• Grand LIA for Online Film for Orange titled “WoMen's Football”
• Gold - Branded Content - Scripted Short Film for Orange titled “WoMen's Football”
• Gold - Branded Content - Zeitgeist for Orange titled “WoMen's Football”
• Gold - Creativity In PR - Corporate Purpose/Social Responsibility for Orange titled “WoMen's Football”
• Gold - Digital - Corporate Purpose/Social Responsibility for Orange titled “WoMen's Football”
• Gold - Digital - Viral for Orange titled “WoMen's Football”
• Gold - Non-Traditional - Zeitgeist for Orange titled “WoMen's Football”
• Gold - Online Film - Corporate Purpose/Social Responsibility for Orange titled “WoMen's Football”
• Gold - Online Film - Sports for Orange titled “WoMen's Football”
• Gold - Production & Post-Production - Cinematography for Coach titled “Life Has Many Paths”
• Gold - Production & Post-Production - Visual Effects for Orange titled “WoMen's Football”
• Gold - TV & Cinema - Zeitgeist for Orange titled “WoMen's football”
• Gold - Use of Social Media & Influencers - Utilities for Orange titled “WoMen's football”
• Silver - Use of Social Media & Influencers - Visual Effects for Orange titled “WoMen's
• Bronze - Creativity In PR - Best Use of Social Media for Orange titled “WoMen's Football”
• Bronze - Non-Traditional - Branded Content for Orange titled “WoMen's Football”
BETC, Paris
• Gold - Direct - Events and Experiential for Distance titled “Rob It To Get It”
• Silver - Ambient & Activation - Fashion & Accessories for Distance titled “Rob It To Get It”
• Silver - Direct - Out of Home - Instore and Transit for Distance titled “Rob It To Get It”
• Silver - Use of Social Media & Influencers - Sports for Distance titled “Rob It To Get It”
• Bronze - Use of Social Media & Influencers - Fashion & Accessories for Distance titled “Rob It To Get It”
• Finalist - Creativity In PR - Best Use of Events and Stunts for Distance titled “Rob It To Get It”
• Finalist - Evolution - Brand Story in AI for Heetch titled “Greetings from La Banlieue”
• Finalist - Non-Traditional - Fashion & Accessories for Distance titled “Rob It To Get It”
• Finalst - Online Film - Humor for CANAL+ titled “Super”
Buzzman, Paris
• Silver - Use of Social Media & Influencers - Retail for Burger King® France titled “The Unnoticeable Whopper”
• Finalist - Creative Strategy - Retail for Celio titled “The Most Normal Shoot”
Havas Paris, Puteaux
• Silver - Billboard - Innovative Use of Billboard for KFC France titled “The Unique Billboard”
• Bronze - Billboard - Craft - Art Direction for KFC France titled “The Unique Billboard”
• Bronze - Non-Traditional - Retail for KFC France titled “Delivery Safe”
• Finalist - Audio & Radio - Consumer Campaign for KFC France - Vocal Fry titled “Ooh My Goosh”, “Noot Agaaaiin”
• Finalist - Billboard - Retail for KFC France titled “The Unique Billboard”
Havas Play, Paris
• Finalist - Direct - Digital for UNITED 24 titled “The Donation Map”
LA PAC, Paris
• Silver - Production & Post-Production - Performance/Casting for Orange Business titled “It Works Better When It Works Together - Elevator”
• Bronze - Production & Post-Production - New Director for Vans titled “Always Pushing”
• Finalist - Production & Post-Production - Direction Campaign for Orange Business - It Works Better When It Works Together titled “Dolls”, “Elevator”, “Rental Car”, “Translation”
• Finalist - Production & Post-Production - Editing Campaign for Orange Business - It Works Better When It Works Together titled “Dolls”, “Elevator”, “Rental Car”, “Translation”
Mathematic, Paris
• Silver - Production & Post-Production - 2D Animation for Rollin' Car Insurance titled “Smooth”
Publicis Conseil, Paris
• Gold - Ambient & Activation - Automotive for Renault titled “Cars to Work”
• Gold - Ambient & Activation - Corporate Purpose/Social Responsibility for Renault titled “Cars to Work”
• Gold - Creative Strategy - Automotive for Renault titled “Cars to Work”
• Gold - Creative Strategy - Breaking Sector Convention for Darty titled “Long Lasting Reviews”
• Gold - Creative Strategy - Retail for Darty titled “Long Lasting Reviews”
• Gold - Non-Traditional - Creativity in Commerce for Renault titled “Cars to Work”
• Gold - Production & Post-Production - Cinematography for Renault titled “The Climb”
• Gold - Production & Post-Production - Direction for Renault titled “The Climb”
• Gold - Production & Post-Production - Production Design for Renault titled “The Climb”
• Gold - Production & Post-Production - Visual Effects for Renault titled “The Climb”
• Silver - Ambient & Activation - Creativity in Commerce for Darty titled “Long Lasting Reviews”
• Silver - Creative Strategy - Creative Use of Data for Darty titled “Long Lasting Reviews”
• Silver - Creative Strategy - Consumer Insight for Renault titled “Cars to Work”
• Silver - Creative Strategy - Customer Targeting for Renault titled “Cars to Work”
• Silver - Digital - Sustainability for A.I Impulse titled “Solar Impulse - A.I Impulse”
• Silver - Evolution - Responsible Use of AI for A.I Impulse titled “Solar Impulse - A.I Impulse”
• Silver - Transformative Business Impact - Commercial Transformation: Customer Experience for Renault titled “Plug Inn for Business”
• Silver - Transformative Business Impact - Commercial Transformation: Sustainability for Darty titled “Long Lasting Reviews"
• Silver - TV & Cinema - Craft - Copywriting for Legacy titled “Stop VEO - Legacy”
• Bronze - Ambient & Activation - Creative Use of Data for Darty titled “Long Lasting Reviews”
• Bronze - Direct - Good and Purpose for Renault titled “Cars to Work”
• Bronze - Non-Traditional - Automotive for Renault titled “Cars to Work”
• Bronze - Non-Traditional - Sustainability for Renault titled “Plug Inn for Business”
• Bronze - Transformative Business Impact - Commercial Transformation: Customer Experience for Darty titled “Long Lasting Reviews”
• Bronze - Transformative Business Impact - Commercial Transformation: Purpose for Renault titled “Cars to Work”
• Bronze - TV & Cinema - Public Service/Charity/NGO for Legacy titled “Stop VEO - Legacy”
• Finalist - Creativity In B2B - Corporate Purpose/Social Responsibility for Renault titled “Plug Inn for Business”
• Finalist - Digital - Apps for Renault titled “Plug Inn for Business”
• Finalist - Evolution - AI-Enhanced Products and Services for A.I Impulse titled “Solar Impulse - A.I Impulse”
• Finalist - Evolution - Creativity in Commerce for Darty titled “Long Lasting Reviews”
• Finalist - Non-Traditional - Corporate Purpose/Social Responsibility for Renault titled “Cars to Work”
• Finalist - Transformative Business Impact - Commercial Transformation: Creative Operational Transformation for Renault titled “Cars to Work”
• Finalist - Transformative Business Impact - Commercial Transformation: Sustainability for Renault titled “Plug Inn for Business”
STRIKE, Paris
• Bronze - Health & Wellness-Craft - Cinematography for AIDES titled “40 Years”
• Finalist - Production & Post-Production - Cinematography for AIDES titled “40 Years”
• Finalist - Production & Post-Production - Direction for AIDES titled “40 Years”
WANDA Productions, Paris
• Gold - Music Video - Cinematography for Chinese Man titled “We've Been Here Before”
• Gold - Music Video - Direction for Chinese Man titled “We've Been Here Before”
• Gold - Music Video - Editing for BOOBA titled “6G”
• Gold - Production & Post-Production - Cinematography for Coach titled “Life Has Many Paths”
• Gold - Production & Post-Production - Editing for Coach titled “Life Has Many Paths”
• Silver - Music Video - Visual Effects for BOOBA titled “6G”
• Silver - Production & Post-Production - Direction for Coach titled “Life Has Many Paths”
• Finalist - Production & Post-Production - Production Design for Sony Bravia titled “Bring Cinema Home”
• Finalist - Production & Post-Production - Visual Effects for Sony Bravia titled “Bring Cinema Home”
WAY agency, Paris
• Gold - Production & Post-Production - New Director for Women in Tech titled “Beyond Ceilings”
In total, 935 LIA Statues awarded to 45 countries from around the world. The Winners and Finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honouring 270 Finalists across 29 categories.
To View All the Winners & Finalists
Of The Year Awards will be announced 4th November.
This year 29 Grand LIAs were awarded:
Rethink, Toronto was awarded the Ambient & Activation Grand LIA for Coors Light titled “Coors Light's Out”
Area 23, an IPG Health Company, New York was awarded the Audio & Radio Grand LIA for Siemens Healthineers titled “Magnetic Stories”
Colenso BBDO, Auckland was awarded the Billboard Grand LIA for PEDIGREE titled “Adoptable. By PEDIGREE.”
Creative X, Menlo Park was awarded the Branded Content Grand LIA for WhatsApp titled “We Are Ayenda”
Wolf BKK, Bangkok was awarded the Branded Entertainment Grand LIA for KFC Thailand titled “Uncle KFC's Rice Bowl”
AKQA, Amsterdam was awarded the Creative Strategy Grand LIA for Pink Chip titled “The First Index To Put A Price On Bias”
MRM Brazil, São Paulo was awarded the Creative Use of Data Grand LIA for Samsung titled “Samsung ThrowBack Deals”
FCB NY, New York was awarded the Creativity In B2B Grand LIA for Spotify titled “Spreadbeats”
Ogilvy PR, New York was awarded the Creativity In PR Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Area 23, an IPG Health Company, New York was awarded the Creativity In PR - Public Service/Charity/NGO Grand LIA for Transgender Day of Visibility titled “In Transit”
Circus Grey, Lima was awarded the Design Grand LIA for UNACEM titled “Sightwalks”
Marcel, Paris was awarded the Digital Grand LIA for Orange titled “WoMen's Football”
Colenso BBDO, Auckland was awarded the Direct Grand LIA for Skinny Mobile titled “Skinny Phone It In”
Klick Health, Toronto was awarded the Evolution Grand LIA for KVI Brave Fund titled “Voice 2 Diabetes”
Ogilvy PR, New York was awarded the Health & Wellness Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Indiana Production, Milan was awarded the Health & Wellness - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
Klick Health, Toronto was awarded the Health & Wellness-Craft Grand LIA for Café Joyeux titled “47”
Ogilvy PR, New York was awarded the Integration Grand LIA for CeraVe Skincare titled “Michael CeraVe”
The Monkeys, Part of Accenture Song, Sydney was awarded the Music & Sound Grand LIA for Sydney Opera House titled “Play it Safe”
Rethink, Toronto was awarded the Non-Traditional Grand LIA for Coors Light titled “Coors Light's Out”
Marcel, Paris was awarded the Online Film Grand LIA for Orange titled “WoMen's Football”
Ogilvy Taipei, Taipei was awarded the Pharma & Medical Grand LIA for HPV Cancer Prevention - The Life Bureau titled “Ep1. Freedom Hooray”, “Ep2. Love is Everything”, “Ep3. Hope Descends”
TBWA\Health Collective, New York was awarded the Pharma & Medical-Craft Grand LIA for Moderna titled “Ashe Versus”
DAVID Madrid, Madrid was awarded the Poster Grand LIA for JCDecaux titled “Meet Marina Prieto”
Revolver, Sydney was awarded the Production & Post-Production Grand LIA for Telstra titled “Better on a Better Mobile Network”
TBWA\Hakuhodo Inc., Tokyo was awarded the Transformative Business Impact Grand LIA for McDonald's Hiring titled “No Smiles”
Creative X, Menlo Park was awarded the TV & Cinema Grand LIA for WhatsApp titled “We Are Ayenda”
AMVBBDO, London was awarded the Use of Social Media & Influencers Grand LIA for Sheba titled “Gravy Race”
Indiana Production, Milan was awarded the Use of Social Media & Influencers - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
Each juror sees every piece of work in their respective Categories. There is no pre-judging of the entries. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
Barbara Levy, President of LIA, said, "Marcel Paris was the Grand winner in both Digital and Online Film. There was such a wow factor to the piece of work. In total, France won 29 Gold statues, each piece of work is the gold standard to aspire to. Congratulations to all our French Winners!
This year companies in France were awarded 64 Statues by LIA juries. They included two Grand LIAs, 29 Gold, 19 Silver and 14 Bronze Statues. They were also honored with 21 Finalists.
Marcel, Paris was awarded two Grand LIAs – the Digital and the Online Film juries both awarded the Grand LIA for the same piece of work for Orange titled "WoMen's Football". Additionally, this piece of work was awarded 14 Statues by six different juries.
Listed below are the Statue Winners and Finalists for France:
Marcel, Paris
• Grand LIA for Digital for Orange titled “WoMen's Football”
• Grand LIA for Online Film for Orange titled “WoMen's Football”
• Gold - Branded Content - Scripted Short Film for Orange titled “WoMen's Football”
• Gold - Branded Content - Zeitgeist for Orange titled “WoMen's Football”
• Gold - Creativity In PR - Corporate Purpose/Social Responsibility for Orange titled “WoMen's Football”
• Gold - Digital - Corporate Purpose/Social Responsibility for Orange titled “WoMen's Football”
• Gold - Digital - Viral for Orange titled “WoMen's Football”
• Gold - Non-Traditional - Zeitgeist for Orange titled “WoMen's Football”
• Gold - Online Film - Corporate Purpose/Social Responsibility for Orange titled “WoMen's Football”
• Gold - Online Film - Sports for Orange titled “WoMen's Football”
• Gold - Production & Post-Production - Cinematography for Coach titled “Life Has Many Paths”
• Gold - Production & Post-Production - Visual Effects for Orange titled “WoMen's Football”
• Gold - TV & Cinema - Zeitgeist for Orange titled “WoMen's football”
• Gold - Use of Social Media & Influencers - Utilities for Orange titled “WoMen's football”
• Silver - Use of Social Media & Influencers - Visual Effects for Orange titled “WoMen's
• Bronze - Creativity In PR - Best Use of Social Media for Orange titled “WoMen's Football”
• Bronze - Non-Traditional - Branded Content for Orange titled “WoMen's Football”
BETC, Paris
• Gold - Direct - Events and Experiential for Distance titled “Rob It To Get It”
• Silver - Ambient & Activation - Fashion & Accessories for Distance titled “Rob It To Get It”
• Silver - Direct - Out of Home - Instore and Transit for Distance titled “Rob It To Get It”
• Silver - Use of Social Media & Influencers - Sports for Distance titled “Rob It To Get It”
• Bronze - Use of Social Media & Influencers - Fashion & Accessories for Distance titled “Rob It To Get It”
• Finalist - Creativity In PR - Best Use of Events and Stunts for Distance titled “Rob It To Get It”
• Finalist - Evolution - Brand Story in AI for Heetch titled “Greetings from La Banlieue”
• Finalist - Non-Traditional - Fashion & Accessories for Distance titled “Rob It To Get It”
• Finalst - Online Film - Humor for CANAL+ titled “Super”
Buzzman, Paris
• Silver - Use of Social Media & Influencers - Retail for Burger King® France titled “The Unnoticeable Whopper”
• Finalist - Creative Strategy - Retail for Celio titled “The Most Normal Shoot”
Havas Paris, Puteaux
• Silver - Billboard - Innovative Use of Billboard for KFC France titled “The Unique Billboard”
• Bronze - Billboard - Craft - Art Direction for KFC France titled “The Unique Billboard”
• Bronze - Non-Traditional - Retail for KFC France titled “Delivery Safe”
• Finalist - Audio & Radio - Consumer Campaign for KFC France - Vocal Fry titled “Ooh My Goosh”, “Noot Agaaaiin”
• Finalist - Billboard - Retail for KFC France titled “The Unique Billboard”
Havas Play, Paris
• Finalist - Direct - Digital for UNITED 24 titled “The Donation Map”
LA PAC, Paris
• Silver - Production & Post-Production - Performance/Casting for Orange Business titled “It Works Better When It Works Together - Elevator”
• Bronze - Production & Post-Production - New Director for Vans titled “Always Pushing”
• Finalist - Production & Post-Production - Direction Campaign for Orange Business - It Works Better When It Works Together titled “Dolls”, “Elevator”, “Rental Car”, “Translation”
• Finalist - Production & Post-Production - Editing Campaign for Orange Business - It Works Better When It Works Together titled “Dolls”, “Elevator”, “Rental Car”, “Translation”
Mathematic, Paris
• Silver - Production & Post-Production - 2D Animation for Rollin' Car Insurance titled “Smooth”
Publicis Conseil, Paris
• Gold - Ambient & Activation - Automotive for Renault titled “Cars to Work”
• Gold - Ambient & Activation - Corporate Purpose/Social Responsibility for Renault titled “Cars to Work”
• Gold - Creative Strategy - Automotive for Renault titled “Cars to Work”
• Gold - Creative Strategy - Breaking Sector Convention for Darty titled “Long Lasting Reviews”
• Gold - Creative Strategy - Retail for Darty titled “Long Lasting Reviews”
• Gold - Non-Traditional - Creativity in Commerce for Renault titled “Cars to Work”
• Gold - Production & Post-Production - Cinematography for Renault titled “The Climb”
• Gold - Production & Post-Production - Direction for Renault titled “The Climb”
• Gold - Production & Post-Production - Production Design for Renault titled “The Climb”
• Gold - Production & Post-Production - Visual Effects for Renault titled “The Climb”
• Silver - Ambient & Activation - Creativity in Commerce for Darty titled “Long Lasting Reviews”
• Silver - Creative Strategy - Creative Use of Data for Darty titled “Long Lasting Reviews”
• Silver - Creative Strategy - Consumer Insight for Renault titled “Cars to Work”
• Silver - Creative Strategy - Customer Targeting for Renault titled “Cars to Work”
• Silver - Digital - Sustainability for A.I Impulse titled “Solar Impulse - A.I Impulse”
• Silver - Evolution - Responsible Use of AI for A.I Impulse titled “Solar Impulse - A.I Impulse”
• Silver - Transformative Business Impact - Commercial Transformation: Customer Experience for Renault titled “Plug Inn for Business”
• Silver - Transformative Business Impact - Commercial Transformation: Sustainability for Darty titled “Long Lasting Reviews"
• Silver - TV & Cinema - Craft - Copywriting for Legacy titled “Stop VEO - Legacy”
• Bronze - Ambient & Activation - Creative Use of Data for Darty titled “Long Lasting Reviews”
• Bronze - Direct - Good and Purpose for Renault titled “Cars to Work”
• Bronze - Non-Traditional - Automotive for Renault titled “Cars to Work”
• Bronze - Non-Traditional - Sustainability for Renault titled “Plug Inn for Business”
• Bronze - Transformative Business Impact - Commercial Transformation: Customer Experience for Darty titled “Long Lasting Reviews”
• Bronze - Transformative Business Impact - Commercial Transformation: Purpose for Renault titled “Cars to Work”
• Bronze - TV & Cinema - Public Service/Charity/NGO for Legacy titled “Stop VEO - Legacy”
• Finalist - Creativity In B2B - Corporate Purpose/Social Responsibility for Renault titled “Plug Inn for Business”
• Finalist - Digital - Apps for Renault titled “Plug Inn for Business”
• Finalist - Evolution - AI-Enhanced Products and Services for A.I Impulse titled “Solar Impulse - A.I Impulse”
• Finalist - Evolution - Creativity in Commerce for Darty titled “Long Lasting Reviews”
• Finalist - Non-Traditional - Corporate Purpose/Social Responsibility for Renault titled “Cars to Work”
• Finalist - Transformative Business Impact - Commercial Transformation: Creative Operational Transformation for Renault titled “Cars to Work”
• Finalist - Transformative Business Impact - Commercial Transformation: Sustainability for Renault titled “Plug Inn for Business”
STRIKE, Paris
• Bronze - Health & Wellness-Craft - Cinematography for AIDES titled “40 Years”
• Finalist - Production & Post-Production - Cinematography for AIDES titled “40 Years”
• Finalist - Production & Post-Production - Direction for AIDES titled “40 Years”
WANDA Productions, Paris
• Gold - Music Video - Cinematography for Chinese Man titled “We've Been Here Before”
• Gold - Music Video - Direction for Chinese Man titled “We've Been Here Before”
• Gold - Music Video - Editing for BOOBA titled “6G”
• Gold - Production & Post-Production - Cinematography for Coach titled “Life Has Many Paths”
• Gold - Production & Post-Production - Editing for Coach titled “Life Has Many Paths”
• Silver - Music Video - Visual Effects for BOOBA titled “6G”
• Silver - Production & Post-Production - Direction for Coach titled “Life Has Many Paths”
• Finalist - Production & Post-Production - Production Design for Sony Bravia titled “Bring Cinema Home”
• Finalist - Production & Post-Production - Visual Effects for Sony Bravia titled “Bring Cinema Home”
WAY agency, Paris
• Gold - Production & Post-Production - New Director for Women in Tech titled “Beyond Ceilings”
In total, 935 LIA Statues awarded to 45 countries from around the world. The Winners and Finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honouring 270 Finalists across 29 categories.
To View All the Winners & Finalists
Of The Year Awards will be announced 4th November.
This year 29 Grand LIAs were awarded:
Rethink, Toronto was awarded the Ambient & Activation Grand LIA for Coors Light titled “Coors Light's Out”
Area 23, an IPG Health Company, New York was awarded the Audio & Radio Grand LIA for Siemens Healthineers titled “Magnetic Stories”
Colenso BBDO, Auckland was awarded the Billboard Grand LIA for PEDIGREE titled “Adoptable. By PEDIGREE.”
Creative X, Menlo Park was awarded the Branded Content Grand LIA for WhatsApp titled “We Are Ayenda”
Wolf BKK, Bangkok was awarded the Branded Entertainment Grand LIA for KFC Thailand titled “Uncle KFC's Rice Bowl”
AKQA, Amsterdam was awarded the Creative Strategy Grand LIA for Pink Chip titled “The First Index To Put A Price On Bias”
MRM Brazil, São Paulo was awarded the Creative Use of Data Grand LIA for Samsung titled “Samsung ThrowBack Deals”
FCB NY, New York was awarded the Creativity In B2B Grand LIA for Spotify titled “Spreadbeats”
Ogilvy PR, New York was awarded the Creativity In PR Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Area 23, an IPG Health Company, New York was awarded the Creativity In PR - Public Service/Charity/NGO Grand LIA for Transgender Day of Visibility titled “In Transit”
Circus Grey, Lima was awarded the Design Grand LIA for UNACEM titled “Sightwalks”
Marcel, Paris was awarded the Digital Grand LIA for Orange titled “WoMen's Football”
Colenso BBDO, Auckland was awarded the Direct Grand LIA for Skinny Mobile titled “Skinny Phone It In”
Klick Health, Toronto was awarded the Evolution Grand LIA for KVI Brave Fund titled “Voice 2 Diabetes”
Ogilvy PR, New York was awarded the Health & Wellness Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Indiana Production, Milan was awarded the Health & Wellness - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
Klick Health, Toronto was awarded the Health & Wellness-Craft Grand LIA for Café Joyeux titled “47”
Ogilvy PR, New York was awarded the Integration Grand LIA for CeraVe Skincare titled “Michael CeraVe”
The Monkeys, Part of Accenture Song, Sydney was awarded the Music & Sound Grand LIA for Sydney Opera House titled “Play it Safe”
Rethink, Toronto was awarded the Non-Traditional Grand LIA for Coors Light titled “Coors Light's Out”
Marcel, Paris was awarded the Online Film Grand LIA for Orange titled “WoMen's Football”
Ogilvy Taipei, Taipei was awarded the Pharma & Medical Grand LIA for HPV Cancer Prevention - The Life Bureau titled “Ep1. Freedom Hooray”, “Ep2. Love is Everything”, “Ep3. Hope Descends”
TBWA\Health Collective, New York was awarded the Pharma & Medical-Craft Grand LIA for Moderna titled “Ashe Versus”
DAVID Madrid, Madrid was awarded the Poster Grand LIA for JCDecaux titled “Meet Marina Prieto”
Revolver, Sydney was awarded the Production & Post-Production Grand LIA for Telstra titled “Better on a Better Mobile Network”
TBWA\Hakuhodo Inc., Tokyo was awarded the Transformative Business Impact Grand LIA for McDonald's Hiring titled “No Smiles”
Creative X, Menlo Park was awarded the TV & Cinema Grand LIA for WhatsApp titled “We Are Ayenda”
AMVBBDO, London was awarded the Use of Social Media & Influencers Grand LIA for Sheba titled “Gravy Race”
Indiana Production, Milan was awarded the Use of Social Media & Influencers - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
# # #
Notes to the Editor:
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women. LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more. That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients. All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries. The exclusive and sought-after, Creative LIAisons educational program, funded by LIA, was implemented in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.
LIA is part of the WARC Creative 100.
LIA is part of the WARC Creative 100.