2024 Press Releases

14 October 2024

Press Contact: Patricia Censoprano  
patricia@liaawards.com
Mobile: +1 917 287 2824

For Immediate Release
 

LONDON INTERNATIONAL AWARDS ANNOUNCES THE
2024 WINNERS & FINALISTS FROM GERMANY

 

SERVICEPLAN Germany, Munich Leads Winning 32 Statues and 8 Finalists

Jung von Matt, Hamburg Awarded 19 Statues and 7 Finalists

 
 
(14 October 2024) London International Awards (LIA), one of the world’s most distinguished International Awards for creativity, after ten days of rigorous onsite judging by some of the industry’s top luminaries, is delighted to unveil the Winners & Finalists from Germany.
 
Each juror sees every piece of work in their respective Categories. There is no pre-judging of the entries. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
 
Barbara Levy, President of LIA, said, "Germany is consistently at the top of our winners' tally chart. The work is always fresh and innovative. No surprises that they have as many as 21 Gold wins. Well done!"  
 
This year companies in Germany were awarded 85 Statues by LIA juries. They included 21 Gold, 26 Silver and 38 Bronze Statues. They were also honored with 35 Finalists.
 
SERVICEPLAN Germany, Munich were awarded 32 Statues; 11 Gold, 12 Silver and 9 Bronze. They also attained 8 Finalists
 
•    Gold - Ambient & Activation - Creative Use of Data for PetPace titled “Animal Alerts”
•    Gold - Ambient & Activation - Creativity in Commerce for PENNY titled “Price Packs”
•    Gold - Ambient & Activation - Retail for PENNY titled “Price Packs”
•    Gold - Billboard - Best Use of Real Time Advertising for PetPace titled “Animal Alerts”
•    Gold - Billboard - Consumer Campaign for PENNY titled “Price Packs Campaign - "Oatmeal", "Chips", "Toast"
•    Gold - Billboard - Craft - Art Direction Campaign for PENNY titled “Price Packs Campaign - "Oatmeal", "Chips", "Toast"
•    Gold - Billboard - Craft - Typography Campaign for PENNY titled “Price Packs Campaign - "Oatmeal", "Chips", "Toast"
•    Gold - Billboard - Creative Use of Data for PetPace titled “Animal Alerts”
•    Gold - Billboard - Creativity in Commerce for PENNY titled “Price Packs”
•    Gold - Direct - Craft - Art Direction for AIZOME WASTECARE™ titled “Industrial Waste — Certified As Skincare.”
•    Gold - Poster - Craft - Art Direction Campaign for Anzen Health titled “855-HOW-TO-QUIT-(OPIOIDS) Campaign”
•    Silver - Ambient & Activation - Health & Wellness for Anzen Health titled “855-HOW-TO-QUIT-(OPIOIDS)”
•    Silver - Billboard - Health & Wellness for Anzen Health titled “855-HOW-TO-QUIT-(OPIOIDS)”
•    Silver - Billboard - Retail for PENNY titled “Price Packs”
•    Silver - Digital - Craft - Art Direction for Anzen Health titled “855-HOW-TO-QUIT-(OPIOIDS)”
•    Silver - Digital - Creative Use of Data for PetPace titled “Animal Alerts”
•    Silver - Digital - Health & Wellness for Anzen Health titled “855-HOW-TO-QUIT-(OPIOIDS)”
•    Silver - Direct - Innovation for PetPace titled “Animal Alerts”
•    Silver - Evolution - Creativity in Commerce for PENNY titled “Price Packs”
•    Silver - Non-Traditional - Retail for PENNY titled “Price Packs”
•    Silver - Poster - Craft - Typography Campaign for PENNY titled Price Packs Campaign - "Chips", "Mayo", "Toast"
•    Silver - Poster - Retail for PENNY titled “Price Packs”
•    Silver - Print - Retail for PENNY titled “Price Packs”
•    Bronze - Audio & Radio - Script Writing for Sandoz Deutschland / Hexal titled “Could It Be This Easy?”
•    Bronze - Creative Strategy - Retail for PENNY titled “Price Packs”
•    Bronze - Creative Use of Data - Real-Time Data for PetPace titled “Animal Alerts”
•    Bronze - Design - Poster Campaign for Anzen Health titled “855-HOW-TO-QUIT- (OPIOIDS) Poster Campaign”
•    Bronze - Design - Zeitgeist for PENNY titled “Price Packs”
•    Bronze - Digital - Best Use of Real Time Advertising for PetPace titled “Animal Alerts”
•    Bronze - Health & Wellness - Health Institutions for Anzen Health titled “855-HOW-TO-QUIT-(OPIOIDS)”
•    Bronze - Non-Traditional - Foods for PENNY titled “Price Packs”
•    Bronze - Transformative Business Impact - Commercial Transformation: Product Design for AIZOME titled “AIZOME ULTRA™ – An Innovative Method To Create Textiles With Lasting Health Benefits”
•    Finalist - Design - Craft - Art Direction Campaign for Anzen Health titled 855-HOW-TO-QUIT-(OPIOIDS) - "36/01", "0145", "M"
•    Finalist - Direct - Direct Mail for AIZOME WASTECARE™ titled “Industrial Waste — Certified As Skincare.”
•    Finalist - Evolution - Product Innovation for Velta LLC titled “Ukrainium™ Technology. The Strongest Element On Earth, Reinvented.”
•    Finalist - Non-Traditional - Corporate Purpose/Social Responsibility for Anzen Health titled “855-HOW-TO-QUIT-(OPIOIDS)”
•    Finalist - Non-Traditional - Creativity in Commerce for PENNY titled “Price Packs”
•    Finalist - Package Design - Graphic Design for PENNY titled “Price Packs”
•    Finalist - Transformative Business Impact - Commercial Transformation: Specific Sector Innovations for PENNY titled “Price Packs”
•    Finalist - Transformative Business Impact - Commercial Transformation: Sustainability for AIZOME titled “AIZOME ULTRA™ – An Innovative Method To Create Textiles With Lasting Health Benefits”

Jung von Matt, Hamburg take home 19 Statues; 3 Gold,  4 Silver and 12 Bronze  and 7 Finalists
 
•    Gold - Creativity In PR - Public Service/Charity/NGO for Laut gegen Nazis titled “Rights Against the Right - The First Trademark That Stops Trading Nazi Merch.”
•    Gold - Integration - Creativity in Commerce for Laut gegen Nazis titled “Rights Against the Right - The First Trademark That Stops Trading Nazi Merch.”
•    Gold - Non-Traditional - Public Service/Charity/NGO for Laut gegen Nazis titled “Rights Against the Right - The First Trademark That Stops Trading Nazi Merch.”
•    Silver - Ambient & Activation - Best Use of Real Time Advertising for The Bigger Draw titled “The Bigger Draw”
•    Silver - Direct - Good and Purpose for Laut gegen Nazis titled “Rights Against the Right - The First Trademark That Stops Trading Nazi Merch.”
•    Silver - Music & Sound - Original Music - Score for Opel Corsa Electric titled “Yes, of Corsa!”
•    Silver - Production & Post-Production - Editing for Opel Corsa Electric titled “Yes, of Corsa!”
•    Bronze - Creative Strategy - Breaking Sector Convention for Laut gegen Nazis titled “Rights Against the Right - The First Trademark That Stops Trading Nazi Merch.”
•    Bronze - Creative Strategy - Public Service/Charity/NGO for Laut gegen Nazis titled “Rights Against the Right - The First Trademark That Stops Trading Nazi Merch.”
•    Bronze - Creativity In PR - Automotive for Hyundai IONIQ 5 Robotaxi titled “Hyundai Gets Its Driver’s License.”
•    Bronze - Creativity In PR - Public and Political Affairs for Laut gegen Nazis titled “Rights Against the Right - The First Trademark That Stops Trading Nazi Merch.”
•    Bronze - Design - Installations/Displays for The Bigger Draw
•    Bronze - Digital - Financial Services for In-Game-Calculator by Sparkasse titled “Unhide The Price”
•    Bronze - Digital - Travel & Leisure for Vienna Tourist Board titled “Will it Schnitzel”
•    Bronze - Evolution - Gaming for In-Game-Calculator by Sparkasse titled “Unhide The Price”
•    Bronze - Music & Sound - Music Adaptation - Song for adidas titled “A Typical German Anthem”
•    Bronze - Non-Traditional - Automotive for Hyundai IONIQ 5 Robotaxi titled “Hyundai Gets Its Driver’s License.”
•    Bronze - Non-Traditional - Guerrilla Marketing for Laut gegen Nazis titled “Rights Against the Right - The First Trademark That Stops Trading Nazi Merch.”
•    Bronze - Production & Post-Production - Cinematography for Opel Corsa Electric titled “Yes, of Corsa!”
•    Finalist - Digital - Best Use of Real Time Advertising for Open To Diversity - Closed To Exclusion titled “The Most Inclusive Christmas Address”
•    Finalist - Integration - Use of Social Media for Foundation myclimate titled “myclimate Carbon Tracker”
•    Finalist - Non-Traditional - Creativity in Commerce for Laut gegen Nazis titled “Rights Against the Right - The First Trademark That Stops Trading Nazi Merch.”
•    Finalist - Poster - Innovative Use of Posters for myclimate titled “#PUTINYOURVOTE”
•    Finalist - Print - Craft - Art Direction for Hyundai Pony Coupé Concept titled “The Ad That Should Have Been.”
•    Finalist - Production & Post-Production - Direction for BMW titled “Father & Son”
•    Finalist - Creative Use of Data - Data-Led Creativity for In-Game-Calculator by Sparkasse titled “Unhide The Price”

Additional Winners from Germany include (in alphabetical order):
 
adam&eveBerlin, Berlin
•    Silver - Production & Post-Production - AI for Deutsche Telekom titled “Without Consent - A Message from Ella”
•    Bronze - Creativity In PR - Best Use of Social Media for Deutsche Telekom titled “Without Consent - A Message from Ella”
•    Bronze - Creativity In PR - Corporate Purpose/Social Responsibility for Deutsche Telekom titled “Without Consent - A Message from Ella”
ANORAK Film, Berlin
•    Silver - Production & Post-Production - Cinematography for ZEISS Vision Care & ZEISS Meditec OPT titled “Nobody Sees Like You”
•    Bronze - Production & Post-Production - Cinematography for Fielmann titled “Your Glasses”
•    Finalist - Pharma & Medical-Craft - Cinematography for Fielmann titled “Through Your Eyes”
BBDO, Düsseldorf
•    Silver - Production & Post-Production - CGI Animation for LIDL titled “A Magical Christmas”
Grabarz & Partner, Hamburg
•    Silver - Production & Post-Production - Direction for Porsche titled “Dua Lipa X Porsche: The All-Electric Macan”
•    Bronze - Production & Post-Production - Cinematography for Porsche titled “Dua Lipa X Porsche: The All-Electric Macan”
Havas Germany, Duesseldorf
•    Bronze - Ambient & Activation - Public Service/Charity/NGO for Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations) titled “The Big Shake-Up”
HeimatTBWA\ Germany, Berlin
•    Bronze - Design - Installations/Displays for HORNBACH titled “The Square Meter”
•    Finalist - Design - Experiential Design for HORNBACH titled “The Square Meter”
•    Finalist - Direct - Good and Purpose for Muschicraft Beer Company titled “The Most Illegal Beer”
•    Finalist - Integration - Beverages for Muschicraft Beer Company titled “The Most Illegal Beer”
•    Finalist - Integration - Direct Marketing for Muschicraft Beer Company titled “The Most Illegal Beer”
INGO Hamburg
•    Finalst - TV & Cinema - Consumer Campaign for IKEA titled “Guilty Pets: Simba”, “Guilty Pets: Coco”, “Guilty Pets: Brownie”
INNOCEAN Berlin, Berlin
•    Gold - Production & Post-Production - Cinematography Campaign for Reporters Without Borders - The First Speech titled “Russia”, “Venezuela”, “Turkey”
•    Gold - TV & Cinema - Public Service/Charity/NGO Campaign for Reporters Without Borders - The First Speech titled “Russia”, “Venezuela”, “Turkey”
•    Silver - Online Film - Public Service/Charity/NGO Campaign for Reporters Without Borders - The First Speech titled “Russia”, “Venezuela”, “Turkey”
•    Bronze - Poster - Public Service/Charity/NGO Campaign for Reporters Without Borders - The First Speech titled “Russia”, “Venezuela”, “Turkey”
•    Bronze - Production & Post-Production - Production Design for Reporters Without Borders titled “The First Speech: Russia”
•    Bronze - Production & Post-Production - Production Design for Reporters Without Borders titled “The First Speech: Venezuela”
•    Finalist - Poster - Retail for Robert Capa Contemporary Photography Center titled "1943", "Century", "D-Day", "History"
•    Finalist - Print - Craft - Photography Campaign for Robert Capa Contemporary Photography Center titled "1943", "Century", "D-Day", "History"
•    Finalist - Print - Public Service/Charity/NGO Campaign for Reporters Without Borders - The First Speech titled “Russia”, “Venezuela”, “Turkey”
•    Finalist - Production & Post-Production - Production Design for Reporters Without Borders titled “The First Speech: Turkey”
Leo Burnett Germany, Frankfurt
•    Bronze - Design - Creative Use of Data for Samsung titled “Galaxy Time”
Ogilvy Germany
•    Finalist - Audio & Radio - Consumer Campaign for German Rail titled Could Be Greener Campaign: "Coffee Cup", "Baby", "Backpack"
•    Finalist - Creativity In B2B - Storytelling and Content for German Rail titled “More Reasons to Escape”
Saatchi & Saatchi Germany, Düsseldorf
•    Bronze - Production & Post-Production - Cinematography for Deutsche Telekom titled “More Light”
•    Finalist - Digital - Retail for OREO titled “OREO x PAC-MAN The Cookie Chase”
SAINT ELMO`S Germany, Munich
•    Bronze - Ambient & Activation - Sustainability for WWF Deutschland titled “WWF Save What You See”
•    Finalist - Direct - Digital for Long COVID Europe titled “Long COVID Mode”
•    Finalist - Health & Wellness - Public Service/Charity/NGO for Long COVID Europe titled “Long COVID Mode”
Scholz & Friends, Berlin
•    Gold - Print - Craft - Photography for Frankfurter Allgemeine Zeitung titled “The 100th Edition”
•    Silver - Branded Content - Documentary Short Film for Frankfurter Allgemeine Zeitung titled “The 100th Edition”
•    Silver - Design - Craft - Photography for Frankfurter Allgemeine Zeitung titled “The 100th Edition”
•    Silver - Print - Media for Frankfurter Allgemeine Zeitung titled “The 100th Edition”
•    Silver - Print - Zeitgeist for Frankfurter Allgemeine Zeitung titled “The 100th Edition”
•    Bronze - Branded Content - Zeitgeist for Frankfurter Allgemeine Zeitung titled “The 100th Edition”
•    Bronze - Design - Editorial Design for Frankfurter Allgemeine Zeitung titled “The 100th Edition”
•    Bronze - Print - Craft - Art Direction for Frankfurter Allgemeine Zeitung titled “The 100th Edition”
•    Finalist - Design - Craft - Art Direction for Frankfurter Allgemeine Zeitung titled “The 100th Edition”
•    Finalist - Design - Installations/Displays for IWC Ingenieur titled “Form und Technik.”
•    Finalist - Design - Point-of-Sale for IWC Ingenieur titled “Form und Technik.”
•    Finalist - Print - Corporate Purpose/Social Responsibility for Frankfurter Allgemeine Zeitung titled “The 100th Edition”
Scholz & Friends, Hamburg
•    Gold - Ambient & Activation - Public Service/Charity/NGO for TERRE DES FEMMES titled “Unsilence the Violence”
•    Gold - Billboard - Public Service/Charity/NGO Campaign for TERRE DES FEMMES - Unsilence the Violence titled "Berlin", "Bremen", "Munich"
•    Gold - Poster - Public Service/Charity/NGO Campaign for TERRE DES FEMMES - Unsilence the Violence titled "Berlin", "Bremen", "Munich"
•    Silver - Creativity In PR - Best Use of Events and Stunts for TERRE DES FEMMES titled “Unsilence the Violence”
•    Finalist - Creativity In PR - Public Service/Charity/NGO for TERRE DES FEMMES titled “Unsilence the Violence”
TEAMBBDO The Marketing Group, Düsseldorf
•    Bronze - Production & Post-Production - AI for Brand Ukraine titled “The Revived”
Weber Shandwick, Cologne
•    Gold - Direct - Innovation for Knorr titled “Supercube”
•    Bronze - Creative Strategy - Breaking Sector Convention for Knorr titled “Supercube”
 

In total, 935 LIA Statues awarded to 45 countries from around the world. The Winners and Finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honouring 270 Finalists across 29 categories.

 
 
Of The Year Awards will be announced 4th November.
 
This year 29 Grand LIAs were awarded:
Rethink, Toronto was awarded the Ambient & Activation Grand LIA for Coors Light titled “Coors Light's Out”
Area 23, an IPG Health Company, New York was awarded the Audio & Radio Grand LIA for Siemens Healthineers titled “Magnetic Stories”
Colenso BBDO, Auckland was awarded the Billboard Grand LIA for PEDIGREE titled “Adoptable. By PEDIGREE.”
Creative X, Menlo Park was awarded the Branded Content Grand LIA for WhatsApp titled “We Are Ayenda”
Wolf BKK, Bangkok was awarded the Branded Entertainment Grand LIA for KFC Thailand titled “Uncle KFC's Rice Bowl”
AKQA, Amsterdam was awarded the Creative Strategy Grand LIA for Pink Chip titled “The First Index To Put A Price On Bias”
MRM Brazil, São Paulo was awarded the Creative Use of Data Grand LIA for Samsung titled “Samsung ThrowBack Deals”
FCB NY, New York was awarded the Creativity In B2B Grand LIA for Spotify titled “Spreadbeats”
Ogilvy PR, New York was awarded the Creativity In PR Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Area 23, an IPG Health Company, New York was awarded the Creativity In PR - Public Service/Charity/NGO Grand LIA for Transgender Day of Visibility titled “In Transit”
Circus Grey, Lima was awarded the Design Grand LIA for UNACEM titled “Sightwalks”
Marcel, Paris was awarded the Digital Grand LIA for Orange titled “WoMen's Football”
Colenso BBDO, Auckland was awarded the Direct Grand LIA for Skinny Mobile titled “Skinny Phone It In”
Klick Health, Toronto was awarded the Evolution Grand LIA for KVI Brave Fund titled “Voice 2 Diabetes”
Ogilvy PR, New York was awarded the Health & Wellness Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Indiana Production, Milan was awarded the Health & Wellness - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
Klick Health, Toronto was awarded the Health & Wellness-Craft Grand LIA for Café Joyeux titled “47”
Ogilvy PR, New York was awarded the Integration Grand LIA for CeraVe Skincare titled “Michael CeraVe”
The Monkeys, Part of Accenture Song, Sydney was awarded the Music & Sound Grand LIA for Sydney Opera House titled “Play it Safe”
Rethink, Toronto was awarded the Non-Traditional Grand LIA for Coors Light titled “Coors Light's Out”
Marcel, Paris was awarded the Online Film Grand LIA for Orange titled “WoMen's Football”
Ogilvy Taipei, Taipei was awarded the Pharma & Medical Grand LIA for HPV Cancer Prevention - The Life Bureau titled “Ep1. Freedom Hooray”, “Ep2. Love is Everything”, “Ep3. Hope Descends”
TBWA\Health Collective, New York was awarded the Pharma & Medical-Craft Grand LIA for Moderna titled “Ashe Versus”
DAVID Madrid, Madrid was awarded the Poster Grand LIA for JCDecaux titled “Meet Marina Prieto”
Revolver, Sydney was awarded the Production & Post-Production Grand LIA for Telstra  titled “Better on a Better Mobile Network”
TBWA\Hakuhodo Inc., Tokyo was awarded the Transformative Business Impact Grand LIA for McDonald's Hiring titled “No Smiles”
Creative X, Menlo Park was awarded the TV & Cinema Grand LIA for WhatsApp titled “We Are Ayenda”
AMVBBDO, London was awarded the Use of Social Media & Influencers Grand LIA for Sheba titled “Gravy Race”
Indiana Production, Milan was awarded the Use of Social Media & Influencers - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
 
 
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Notes to the Editor:
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.
 
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.
 
That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients.
 
All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.
 
The exclusive and sought-after, Creative LIAisons educational program, funded by LIA, was implemented in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.
 
LIA is part of the WARC Creative 100.