2024 Press Releases

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07 May 2024
Press Contact: Patricia Censoprano
patricia@liaawards.com
Mobile: +1 917 287 2824

For Immediate Release
 

London International Awards Announces FBI TALENT CO.
as a Sponsor for a LIA Jury and Creative LIAisons Lunch
During Their Onsite Program in Las Vegas

 
(7 May 2024) FBI TALENT CO. is joining a stable of like-minded companies in sponsoring and supporting the 2024 Creative LIAisons program that takes place from September 30th through October 4th. LIA welcomes and funds a global contingent of approximately 125 emerging talents to Las Vegas for this educational initiative, that runs concurrently with LIA judging. This program includes speaker sessions, panel discussions, workshops, a networking party and the invaluable opportunity to observe statue discussions live in the jury room.
 
“The LIAisons program is a unique and amazing initiative. It is such a rare and potentially career-defining opportunity for emerging talent to listen, learn and network with some of the best creative leaders in the industry. I’m looking forward to seeing it all first-hand this year in Las Vegas,” says Kara Taylor, Managing Director (USA) at FBI TALENT CO.
 
With its mission to develop, educate, inspire and nurture emerging talent, the LIAisons program aligns with how FBI TALENT CO. approaches their business of connecting world-class talent with creative companies globally. Based out of the USA and Australian markets, they are a talent company that builds and nurtures long-term relationships with creative professionals and the businesses that need them.
 
“At FBI, we’re not just a creative recruitment firm; we’ve always had a focus on career development and management. We pride ourselves on being there for the talent we represent; whether as advisors, mentors or generally to help guide talent throughout their career. So, we are thrilled to be a sponsor for such a great initiative, Creative LIAisons,” adds Michael Kean, CEO at FBI TALENT CO.

Originally focused on the Creative side of the industry, FBI TALENT CO. has evolved to meet the needs of an ever-changing marketplace over the past 30 years. Today, their global network of Talent Managers covers Creative, Creative Services, Design and Digital disciplines. Their success stems from the core belief that people and partnerships are more important than sales.
 
“This ethos permeates everything we do and it’s the reason people trust us with some of the biggest decisions they’ll ever make. Every member of our team is a specialist in their field, bringing deep knowledge and understanding of the industry to our work,” says Georgie McMaster, Creative Talent Director at FBI TALENT CO.
 

 

 

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Notes to the Editor:

 

London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.

 

LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.


That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies,

independent companies to clients.

 

All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.

 

Creative LIAisons Funded by LIA


LIA created the exclusive and sought after Creative LIAisons educational initiative in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.