2024 Press Releases

(18 March 2024) LIA 2024 early bird entrants will receive a 25% discount off standard entry fees. This offer will expire on 7th June 2024.

 

To take advantage of the 25% discount, all entries must be finalized and paid by 7th June. Any invoice that is not paid by 7th June or that requires any edits, i.e. media uploads, credits or any other changes after 7th June will be re-invoiced at the full fee. Standard fees will apply from 8th June until the entry system closes. LIA never charges late fees or upload fees.

“The entry discount is our way of offering more opportunities for talent around the world to get recognition. We are always keen to support greater representation from around the globe. A show becomes more robust when the juries get to see work that is culturally different, but pertinent to its intended audience. Perspectives are then widened and there is a deeper appreciation of creativity. Winning a LIA Statue is great way to turbocharge your career,” said Barbara Levy, President of LIA.

This year, LIA has added two new competitions – Creative Strategy and Direct.

Creative Strategy recognizes the digging, investigation, creative problem solving and discovery that leads into and inspires the creative idea. Strategy drives the discovery process, searching for fresh insight and creative instigation. Strategy works through all forms of data and hypotheses drawing from culture, category, human, brand and contextual fodder to unlock the creative opportunity. This award will recognize that having a strong understanding of the culture, category, consumer and brand can lead to a creative idea that can lead to significant impact.

Direct as a medium has been around for a long time. In fact, David Ogilvy sold AGA cookers door-to-door before he opened his agency. Direct Response was his first love. Granted, it has evolved, but it is still a great measure of the success of a campaign in terms of generating results.

“As the landscape evolves, one thing that remains constant is the need for powerful creative thinking. Judging at LIA ensures that the juries see all the work entered in their Categories. There is no pre-judging, meaning a rigorous judging process that ensures the best work, is the awarded work,” stated Terry Savage, LIA Chairperson.

Judging in Las Vegas commences on 29th September and will be completed on 7th October 2024. All rounds of judging take place onsite at the Encore @ Wynn Hotel. Every juror is required to see every piece of work in their respective categories. These panels decide on the Gold, Silver, and Bronze Statue Winners, as well as the Finalists. Each panel, at their discretion, also decides on whether a Grand LIA will be awarded.

As there is no off-site pre-judging, all judges are fully involved from the beginning to the end, so everyone is privy to the final results before they are published.

LIA is one of five global shows included in the WARC Creative 100

To enter LIA visit www.liaentries.com/submitentry/

 

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Notes to the Editor:

London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.

LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.

That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients.

All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.

Creative LIAisons Funded by LIA

LIA created the exclusive and sought after Creative LIAisons educational initiative in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.