2024 Press Releases

26 March 2024
Press Contact: Patricia Censoprano  
Mobile: +1 917 287 2824

For Immediate Release  

London International Awards Announces the
2024 Health & Wellness, Pharma & Medical, Health & Wellness - Craft and Pharma & Medical - Craft
  Jury Presidents

(26 March 2024) London International Awards (LIA) is pleased to announce the Jury Presidents who will set the bar for awarding the best work in Health & Wellness, Pharma & Medical and Health & Wellness - Craft and Pharma & Medical - Craft 2024 competitions.
Today, creativity in Health & Wellness and Pharma & Medical is a far cry from the work that was created in the 1980s and 1990s. These days health and wellness is something consumers are obsessed with from diet to exercise to healthy sustainable life styles.
Despite pharmaceutical advertising still being highly regulated, the industry has made massive strides in using creativity to color outside the confines of the strict lines. Talented creatives have changed the narrative of the market through engaging storytelling. It is as Pablo Picasso said: “Learn the rules like a pro, so you can break them like an artist.” Picasso himself being a great example - he broke the rules and “started Cubism” with The Young Ladies of Avignon, which took him nine months to finish. Breaking the rules is clearly harder than following them.
Terry Savage, LIA Chairperson commented, “Leadership of any international jury panel is critical to the outcome. LIA prides itself in having great Presidents, who understand not just the work, but also the cultural nuances associated with work.”
The Jury Presidents for this year’s Health & Wellness; Pharma & Medical; Health & Wellness - Craft and Pharma & Medical - Craft are well known “rule breakers” – each has risen to where they are today by challenging convention. And succeeding.
Health & Wellness Jury President - Susan Perlbachs, Chief Creative Officer at EVERSANA INTOUCH, New York
Pharma & Medical Jury President - Tom Richards, Chief Creative Officer of 21GRAMS, London
Health & Wellness-Craft and Pharma & Medical-Craft Jury President - Jonathan Isaacs, Global Chief Creative Officer at TBWA\Health Collective
Judging in Las Vegas commences on 29th September and will be completed on 7th October 2024. All rounds of judging are done on-site at the Encore @ Wynn Hotel. Every judge is required to see every piece of work in their respective categories. These panels decide on the Gold, Silver, and Bronze Statue Winners, as well as the Finalists. Each panel, at their discretion, also decides on whether a Grand LIA will be awarded.
As there is no off-site pre-judging, all judges are fully involved from the beginning to the end, so everyone is privy to the final results before they are published.
LIA is just one of five global shows that is included in the WARC Creative 100 Rankings.
For more information on the juries, categories and/or requirements, visit our website at: www.liaawards.com.
   Susan Perlbachs                                                Jonathan Isaacs                                               Tom Richards
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Notes to the Editor:

London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.

LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.

That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients.

All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.

Creative LIAisons Funded by LIA

LIA created the exclusive and sought after Creative LIAisons educational initiative in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.