(New York 3 June 2024) This year 13 top creatives will be representing Australia and New Zealand at London International Awards 39th Annual Judging.
LIA will host all of the judging in Las Vegas at Encore @ Wynn, commencing 29th September through 7th October 2024.
Over the years, Australia and New Zealand has produced some of the biggest names in the industry who were responsible for many pieces of enduring work. Who can forget the BASF Cassette tape “Dear John” TV commercial from New Zealand or the Paul Hogan Australian Tourism Campaign. Both of these ads from the 80’s are still talked about today. The creativity and ingenuity of those creative pieces of work really shone through and were awarded numerous global ad awards.
Fast forward 40 years later, and Australia and New Zealand are still continuing this tradition of producing great memorable, breakthrough work. Last year, Australia won a total of four Grand LIAs.
Barbara Levy, President of LIA, said: “There are so many talented people in Australia and New Zealand. You can see it from the work that wins year after year in our show. Not only are these highly respected creatives passionate about doing good work that stirs you to action and has a purpose, they also have a real drive in making sure that only the best work gets awarded. That’s what makes an awards show – when the best judges have uncompromising standards.”
JURORS FROM AUSTRALIA AND NEW ZEALAND
Emma Daines, CEO of Fin Design + Effects, Sydney will judge Production & Post-Production and Music Video Jury
Andy DiLallo, Founder / Chief Creative Officer at Milk and Honey United, Sydney will judge Non-Traditional
Adam Ferrier, Chief Thinker / Founder of Thinkerbell, Melbourne will judge Creative Strategy and Transformative Business Impact
Tara Ford, Chief Creative Officer at The Monkeys, Sydney will judge Creativity In B2B
Karla Henwood, Executive Creative Producer at Squeak E. Clean Studios, Sydney will judge Music & Sound
Matt Lawson, Chief Creative Officer, Asia Pacific at Deloitte Digital will judge Digital and Use of Social Media & Influencers
Ben Lilley, Creative Chairman at HERO McCann, Melbourne will judge Integration and Direct
Riana McKenzie, Copywriter at Clemenger BBDO, Melbourne will judge Audio & Radio
Nick Simkins, Executive Producer at FINCH, Sydney will judge Production & Post-Production and Music Video
Gary Steele, Chief Creative Officer at DDB Group Aotearoa, Auckland will judge Creativity In B2B
Mandie van der Merwe, Chief Creative Officer at Saatchi & Saatchi, Sydney will judge Branded Content and Branded Entertainment
Micah Walker, Founder / Chief Creative Officer at Bear Meets Eagle On Fire, Sydney will judge TV & Cinema and Online Film
Dr. Ryan Wallman, Executive Creative Director / Head of Copy at Wellmark, Melbourne will judge Pharma & Medical
All rounds of judging are done onsite at the Encore @ Wynn Hotel. Every judge is required to see every piece of work in their respective categories. These panels decide on the Gold, Silver, and Bronze Statue Winners, as well as the Finalists. Each panel, at their discretion, also decides on whether a Grand LIA will be awarded.
As there is no off-site pre-judging, all judges are fully involved from the beginning to the end, so everyone is privy to the final results before they are published.
LIA is just one of five global shows that is included in the WARC Creative 100.
For more information on the juries, categories and/or requirements, visit our website at: www.liaawards.com.
Juror Photos:
Emma Daines Andy DiLallo Adam Ferrier Tara Ford
Karla Henwood Matt Lawson Ben Lilley Riana McKenzie
Nick Simkins Gary Steele Mandie van der Merwe Micah Walker
Dr. Ryan Wallman
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Notes to the Editor:
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.
That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies,
independent companies to clients.
All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.
Creative LIAisons Funded by LIA
LIA created the exclusive and sought after Creative LIAisons educational initiative in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.