2024 Press Releases
03 June 2024
Press Contact: Patricia Censoprano
patricia@liaawards.com
Mobile: +1 917 287 2824
For Immediate Release
London International Awards Announces the
2024 Jurors from Germany
(New York 3 June 2024) This year 11 top creatives will be representing Germany at LIA’s 39th Annual Judging. London International Awards onsite judging takes place at Encore @ Wynn in Las Vegas commencing 29th September through 7th October 2024.
It has been said that modern German advertising has become more storytelling and emotional to grab attention and connect with audiences. Germany has proven itself creatively time and again in the LIA awards tally. They always rank among the top winning countries. Last year, the Grand LIA for Creativity in Business-to-Business, was won by German Indy Agency, Serviceplan Munich.
Barbara Levy, President of LIA, said, “There is nothing formulaic or dull about German advertising. Over the years, we have seen the most innovative and awe-inspiring work from Germany. Many of those talented creatives are on our jury this year.”
JURORS FROM GERMANY
Till Diestel, Chief Creative Officer, Serviceplan Germany, Munich, 2024 Jury President for Ambient & Activation, Billboard, Poster and Print
Nicola Baumann, Group Creative Director, PEIX Health Group, Berlin will judge Health & Wellness
Phillip Böndel, CEO at THE AMBITION, Düsseldorf and CMO of BUTTER., Düsseldorf will judge Creative Strategy and Transformative Business Impact
Cassiano Derenji, Executive Producer / Partner, DaHouse Audio, Overath will judge Music & Sound
Oscar Meixner, CEO / Partner, Hastings Audio Network, Hamburg, will judge Audio & Radio
Thomas Mueller, Chief Design Officer, Accenture Song, Munich will judge Design and Package Design
Toan Nguyen, Founder / Managing Director, Jung von Matt NERD, Hamburg will judge Evolution and Creative Use of Data
Marjorieth Sanmartin, Chief Creative Officer, Philipp und Keuntje, Hamburg will judge Branded Content and Branded Entertainment
Doerte Spengler-Ahrens, Non-Executive Chairwoman, Jung von Matt, Hamburg will judge Non-Traditional
Dr. Stephan Vogel, Chief Creative Officer EMEA, Ogilvy Germany, Frankfurt will judge Creativity in B2B
Ricardo Wolff, Executive Creative Director, Innocean Berlin, Berlin will judge Integration and Direct
All rounds of judging are done onsite at the Encore @ Wynn Hotel. Every judge is required to see every piece of work in their respective categories. These panels decide on the Gold, Silver, and Bronze Statue Winners, as well as the Finalists. Each panel, at their discretion, also decides on whether a Grand LIA will be awarded.
As there is no off-site pre-judging, all judges are fully involved from the beginning to the end, so everyone is privy to the final results before they are published.
LIA is just one of five global shows that is included in the WARC Creative 100.
For more information on the juries, categories and/or requirements, visit our website at: www.liaawards.com.
JUROR PHOTOS:
Till Diestel Oscar Meixner Marjorieth Sanmartin Phillip Böndel
Dr. Stephan Vogel Thomas Mueller Toan Nguyen Nicola Baumann
Ricardo Wolff Cassiano Derenji Doerte Spengler-Ahrens
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Notes to the Editor:
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.
That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies,
independent companies to clients.
All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.
Creative LIAisons Funded by LIA
LIA created the exclusive and sought after Creative LIAisons educational initiative in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.