2024 Press Releases

03 June 2024
Press Contact: Patricia Censoprano  
Mobile: +1 917 287 2824

For Immediate Release     

London International Awards Announces the
2024 Jurors from Africa

(New York 3 June 2024)  This year four top creatives will be representing Africa at LIA’s 39th Annual Judging in Las Vegas. London International Awards onsite judging at Encore @ Wynn, Las Vegas commences on 29th September and concludes on 7th October 2024. 

Work from Africa goes beyond promoting a product. There is a rich tapestry of ideas and stories that make up this melting pot of cultures.

Barbara Levy, President of LIA, said, “We are pleased to welcome three judges from South Africa and one juror from Kenya this year. We know they will bring a new perspective into the judging rooms from a multi-cultural point-of-view.”

Waithera Kabiru, Digital Hub Lead (Africa) at Diageo, Nairobi will judge Creativity in B2B


Xolisa Dyeshana, Chief Creative Officer of Joe Public, Johannesburg will judge Ambient & Activation, Billboard, Poster and Print

Thabang Lehobye, Head of Design at FCB Africa, Johannesburg will judge Design and Package Design

Lubabalo Mtati, Creative Director at M&C Saatchi Abel, Cape Town will judge Pharma and Medical 

All rounds of judging are done onsite at the Encore @ Wynn Hotel. Every judge is required to see every piece of work in their respective categories. These panels decide on the Gold, Silver, and Bronze Statue Winners, as well as the Finalists. Each panel, at their discretion, also decides on whether a Grand LIA will be awarded.

As there is no off-site pre-judging, all judges are fully involved from the beginning to the end, so everyone is privy to the final results before they are published.
LIA is just one of five global shows that is included in the WARC Creative 100.

For more information on the juries, categories and/or requirements, visit our website at: www.liaawards.com.


   Waithera Kabiru                                    Xolisa Dyeshana                                     Thabang Lehobye                                   Lubabalo Mtati

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Notes to the Editor:
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.
That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients.
All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.
Creative LIAisons Funded by LIA
LIA created the exclusive and sought after Creative LIAisons educational initiative in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.