2024 Press Releases

03 June 2024
Press Contact: Patricia Censoprano  
Mobile: +1 917 287 2824
For Immediate Release  

London International Awards Announces the
2024 Jurors from Thailand

(New York 3 June 2024) This year, two top creatives will be representing Thailand at LIA’s 39th Annual Judging that takes place at Encore @ Wynn, Las Vegas.  Asawin Panichwatana, Chief Creative Officer of Juice Bangkok who was hailed as Southeast Asia “Creative Person of the Year” in 2021 by Campaign Asia and Jon Chalermwong, Co-Founder and Chief Creative of Audacity, Bangkok, which was named LIA Regional Independent Agency of the Year Asia in 2022, will be part of the gathering of top global creatives commencing 29th September through 7th October 2024.

Over the years, the comedy in Thai advertising, a reflection of the good humor of the people, have won many jurors over. Thai advertising has the knack of turning horror, action or even sadness into humor. Even when Thais face unfortunate situations, they can still see the funny side in them – a reflection of their resilience.
Barbara Levy, President of LIA, said, “I think it is the easy going and relaxed nature of the Thai people that comes through in Thai advertising.  Their humor transcends culture and language.  I can’t tell you how often I have seen jurors just laugh out loud at the mastery of Thai advertising. That’s the genius of Thai creativity. We know that both Asawin and Jon will bring a wonderful perspective to their judging rooms.”

Jurors from Thailand

Jon Chalermwong, Chief Creative, audacity Co., Bangkok will judge TV & Cinema and Online Film
Asawin Phanichwatana, Chief Creative Officer, Creative Juice\Bangkok, Bangkok will judge Digital and Use of Social Media & Influencers
All rounds of judging are done onsite at the Encore @ Wynn Hotel. Every judge is required to see every piece of work in their respective categories. These panels decide on the Gold, Silver, and Bronze Statue Winners, as well as the Finalists. Each panel, at their discretion, also decides on whether a Grand LIA will be awarded.
As there is no off-site pre-judging, all judges are fully involved from the beginning to the end, so everyone is privy to the final results before they are published.
LIA is just one of five global shows that is included in the WARC Creative 100.
For more information on the juries, categories and/or requirements, visit our website at: www.liaawards.com.

Juror Photos:
  Jon Chalermwong                                Asawin Phanichwatana

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Notes to the Editor:
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.

That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies,
independent companies to clients.
All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.
Creative LIAisons Funded by LIA

LIA created the exclusive and sought after Creative LIAisons educational initiative in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.