2024 Press Releases

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03 June 2024
Press Contact: Patricia Censoprano  
patricia@liaawards.com
Mobile: +1 917 287 2824

For Immediate Release 
 

London International Awards Announces the
2024 Jurors from Spain

 
(New York 3 June 2024) This year representing Spain at LIA Judging in Las Vegas will be Pancho Cassis, Natxo Diaz and Lourenço Thomaz.  These three industry luminaries will be onsite at Encore @ Wynn, Las Vegas commencing 29th September through 7th October 2024.

Last year, there were a total of 39 statues awarded to agencies in Spain: 8 Golds, 17 Silver and 14 Bronze. This is a brilliant gauge of the caliber of creative standards there. Spanish advertising is a strong mixture of creativity with engaging storytelling.
 
Barbara Levy, President of LIA, said, “We are always pleased to have judges from Spain. They consistently bring interesting and culturally relevant points of view into the jury rooms.”
 
JURORS FROM SPAIN
 
Pancho Cassis, Partner / Global Chief Creative Officer at DAVID will judge Integration and Direct
Natxo Diaz, Global Head of Craft at VML Health, Madrid will judge Health & Wellness-Craft and Pharma & Medical-Craft
Lourenço Thomaz, Chief Creative Officer - Spain + Portuga at Dentsu Creative Iberia will judge Creativity in PR
 
All rounds of judging are done onsite at the Encore @ Wynn Hotel. Every judge is required to see every piece of work in their respective categories. These panels decide on the Gold, Silver, and Bronze Statue Winners, as well as the Finalists. Each panel, at their discretion, also decides on whether a Grand LIA will be awarded.
 
As there is no off-site pre-judging, all judges are fully involved from the beginning to the end, so everyone is privy to the final results before they are published.
 
LIA is just one of five global shows that is included in the WARC Creative 100.
 
For more information on the juries, categories and/or requirements, visit our website at: www.liaawards.com.
 
Juror Photos:
 
  Pancho Cassis                                          Natxo Diaz                                              Lourenço Thomaz
 
 
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Notes to the Editor:

London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.

LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.

That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients.

All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.

Creative LIAisons Funded by LIA

LIA created the exclusive and sought after Creative LIAisons educational initiative in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.