2024 Press Releases

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06 June 2024
Press Contact: Patricia Censoprano  
patricia@liaawards.com
Mobile: +1 917 287 2824
 
For Immediate Release  
 

London International Awards Announces the
2024 Jurors from Asia

 
(6 June 2024) London International Awards (LIA), in its 39th year will host 23 jurors from Asia. These top creatives will represent China, Hong Kong, India, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand as they gather onsite in Las Vegas at Encore @ Wynn, commencing 29th September through 7th October 2024.
 
Every Asian country has its rich cultural values and heritage that can be seen in their creative work. These countries still hold on to their rich tapestry of language, customs, food and traditions. Some of the cultures are quite closely linked but they still maintain their own special identity and this is reflected in the creative work. Last year companies from Asia brought home a Grand LIA and 14 Gold Statues, 16 Silver and 28 Bronze. The Grand LIA was awarded to Dentsu Tokyo for "My Japan Railway".
 
Barbara Levy, President of LIA, said, “There is such a rich tradition of storytelling in Asia. You can see it and feel it in the kind of work that comes out of the region. Each culture in each country has its own flavor of creativity even though they may share some similarities.  It is this diversity that brings a deeper level of discussion to the jury rooms.”
 
JURORS FROM ASIA:
 
CHINA:
Fan Ng, Chief Creative Officer, BlueFocus will judge Integration and Direct
 
HONG KONG:
Wendy Chan, Health Creative Lead, Asia Pacific, Edelman, Hong Kong will judge Health & Wellness-Craft and Pharma & Medical-Craft
Reed Collins, Chief Creative Officer, Ogilvy APAC will judge Creative Strategy and Transformative Business Impact
 
INDIA:
Swati Bhattacharya, Former Creative Chairperson, FCB will judge TV & Cinema and Online Film
Santosh Padhi, Chief Creative Officer, India, Wieden+Kennedy, Mumbai will judge Branded Content and Branded Entertainment
Josy Paul, Chairperson & Chief Creative Officer, BBDO India, Mumbai will judge Creative Strategy and Transformative Business Impact
Sachin Talwalkar, Chief Creative Officer, Havas Life Sorento, Mumbai will judge Health & Wellness
 
JAPAN:
Yasu Sasaki, Global Chief Creative Officer of Dentsu Group Inc., 2024 Jury President for Evolution and Creative Use of Data
Shoko Akutagawa, Creative Producer, Tokyo will judge Production & Post-Production and Music Video
Morihiko Hasebe, Global Executive Creative Director, Hakuhodo Inc. will judge Non-Traditional
 
KOREA:
Hyeah Nahm, VP / Executive Creative Director, Publicis Groupe Korea, Seoul will judge Ambient & Activation, Billboard, Poster and Print
Chad Song, Campaign Director / Co-Founder, the.WATERMELON, Seoul will judge Creativity In PR
 
MALAYSIA:
Sling, Film Director at Directors Think Tank, Kuala Lumpur and Singapore will judge Branded Content and Branded Entertainment
Graham Drew, Chief Creative Officer, Grey Malaysia and Singapore will judge Digital and Use of Social Media & Influencers

PHILIPPINES:
Merlee Jayme, Chairmom / Founder, The Misfits Camp, Makati City will judge Creativity In B2B
Joey David Tiempo, Founder / CEO, Octopus&Whale, Manila will judge Evolution and Creative Use of Data
 
SINGAPORE:
Joji  Jacob, Regional Chief Creative Officer SEA & NA, Havas, 2024 Jury President for Creativity In B2B
Deborah Abraham, Head of PR, Global, Forsman & Bodenfors, Singapore will judge Creativity In PR
Meryke Naude, Creative Director - MullenLowe Beauty, MullenLowe Singapore will judge Design and Package Design
Cristina 'Tin' Sanchez, Executive Creative Director, Iris Singapore will judge Ambient & Activation, Billboard, Poster and Print

TAIWAN:
Richard Yu, Co-Founder / Chief Creative Officer, ROCK YU Creative, Taipei will judge Branded Content and Branded Entertainment

THAILAND:
Jon Chalermwong, Chief Creative, audacity Co., Bangkok will judge TV & Cinema and Online Film
Asawin Phanichwatana, Chief Creative Officer, Creative Juice\Bangkok, Bangkok will judge Digital and Use of Social Media & Influencers
 
All rounds of judging are done onsite at Encore @ Wynn Hotel. Every judge is required to see every piece of work in their respective categories. These panels decide on the Gold, Silver, and Bronze Statue Winners, as well as the Finalists. Each panel, at their discretion, also decides on whether a Grand LIA will be awarded.
 
As there is no off-site pre-judging, all judges are fully involved from the beginning to the end, so everyone is privy to the final results before they are published.
 
LIA is just one of five global shows that is included in the WARC Creative 100.
 
For more information on the juries, categories and/or requirements, visit our website at: www.liaawards.com.
 
JUROR PHOTOS
 
  Fan Ng                                                       Wendy Chan                                              Reed Collins                                            Swati Bhattacharya
 
  Santosh Padhi                                          Josy Paul                                                   Sachin Talwalkar                                   Yasu Sasaki
 
  
  Shoko Akutagawa                                    Morihiko Hasebe                                    Hyeah Nahm                                          Chad Song
 
  Sling                                                            Graham Drew                                          Merlee Jayme                                          Joey David Tiempo
 
  Joji Jacob                                                   Deborah Abraham                                   Meryke Naude                                       Cristina 'Tin' Sanchez
 
  Richard Yu                                                 Jon Chalermwong                                 Asawin 'Bear' Phanichwatana
 
 
# # #
 
Notes to the Editor:
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.
 
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.
 
That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients.
 
All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.
 
Creative LIAisons Funded by LIA
 
LIA created the exclusive and sought after Creative LIAisons educational initiative in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.