2024 Press Releases

26 June 2024
Press Contact: Patricia Censoprano  
Mobile: +1 917 287 2824

For Immediate Release  

London International Announces the
2024 Creative Strategy and Transformative Business Impact Jury

(26 June 2024) London International Awards (LIA) announces Suzanne Powers, Founder of Powers Creativity, as the 2024 Creative Strategy and Transformative Business Impact Jury President. Ten industry luminaries from around the globe will be joining Suzanne onsite in Las Vegas for LIA judging.
This is the inaugural year for the Creative Strategy competition. A creative strategy is crucial to the success of any campaign. It acts as the blueprint for the brand. It needs to have vision and it needs to be creative to deliver a message that resonates with consumers.
Powers Creativity is a company dedicated to helping people and organizations unleash creativity to drive business impact. This company is founded on the belief that creativity is not a happy accident, but rather requires intentional design to craft and calibrate the conditions for creativity to thrive. Planning for creativity is not only Suzanne’s passion; it channels her extensive global experience of partnering with many of the world’s most famous companies and brands including Apple, Coca Cola, Mastercard, Mars, Nespresso, Microsoft, Nivea, GM, Cigna, Mondolez, L’Oreal, Visa, State Street and beyond.
Powers said, “I'm looking so forward to working with this amazing jury to dig into and celebrate the work that beautifully fuses strategic and creative excellence for real-world impact."

Creative Strategy and Transformative Business Impact Jury
Jury President: Suzanne Powers, Founder, Powers Creativity, New York
Phillip Böndel, CEO, THE AMBITION, Düsseldorf and CMO, BUTTER., Düsseldorf
Reed Collins, Chief Creative Officer, Ogilvy APAC
Emma de la Fosse, Chief Creative Officer, UK, Edelman, London
Amy Dick, Chief Operating Officer, CULT, London
Andrea Diquez, Global CEO, GUT
Adam Ferrier, Chief Thinker/Founder, Thinkerbell, Melbourne
Josy Paul, Chairperson & Chief Creative Officer, BBDO India, Mumbai
Conrad Persons, President, Grey London
Angella Tapé, SVP Group Strategy, Havas Health & You, New York
Ben Tarr, President, Leo Burnett Canada, Toronto
Barbara Levy, President of LIA, said, “A well-defined strategy is like a roadmap to everyone on the team. It gives direction to the creatives, guiding them to create messages that are both relevant and impactful. We are happy to introduce the Creative Strategy category in its inaugural year. Transformative Business Impact, now in its fourth year, recognizes that the work plays an influential role in the operations, services and customer experiences and recognizes the solutions themselves. We know that there will be very robust discussions in the jury room with Suzanne as Jury President.”
LIA Judging will take place at Encore @ Wynn, Las Vegas commencing on 29th September and will be completed on 7th October 2024. All rounds of judging take place onsite with no pre-judging. Every judge is required to see every piece of work in their respective Category(s). These panels decide on the Gold, Silver and Bronze Statue Winners, as well as the Finalists. At their discretion, they also decide on whether a Grand LIA will be awarded.
LIA is one of five global shows that is included in the WARC Creative 100 rankings.
For more information on the juries, categories and requirements, visit our website at: www.liaawards.com.

Jury Photos:
  Suzanne Powers                                      Phillip Böndel                                          Reed Collins                                             Emma de la Fosse
  Amy Dick                                                   Andrea Diquez                                         Adam Ferrier                                           Josy Paul
  Conrad Persons                                       Angella Tapé                                           Ben Tarr

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Notes to the Editor:
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.
That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients.
All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.
Creative LIAisons Funded by LIA
LIA created the exclusive and sought after Creative LIAisons educational initiative in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.