2024 Press Releases
29 July 2024
Press Contact: Patricia Censoprano
patricia@liaawards.com
Mobile: +1 917 287 2824
For Immediate Release
London International Awards Announces the
2024 Digital and Use of Social Media & Influencers and
Music & Sound Juries
Malcolm Poynton, Global CCO & President Creative, Cheil Worldwide Named Digital and Use of Social Media & Influencers Jury President
Carol Dunn, Managing Director, Barking Owl, Los Angeles Named Music & Sound Jury President
(29 July 2024) London International Awards announces the Digital and Use of Social Media & Influencers and Music & Sound juries with Malcolm Poynton, Global Chief Creative Officer / President Creative, Cheil Worldwide as Jury President for the Digital and Use of Social Media & Influencers competitions and chairing the Music & Sound Jury will be Carol Dunn, Managing Director, Barking Owl, Los Angeles.
They will lead their respective juries onsite at Encore @ Wynn, Las Vegas, where they will view and judge all work that has been submitted into their respective categories. As there is no off-site pre-judging, all jurors are fully involved in all rounds of judging, so everyone is privy to the final results before they are published.
The internet and digital access unlocked a whole new world for advertising. Brands quickly harnessed the power of social media platforms. Consumers can now actively comment, share and participate in promoting a brand. Gone are the days when blanket-marketing method was used. Consumers want brands to talk specifically to them.
Malcolm Poynton is passionate about redefining how brands connect with consumers. He is a recognized industry thought leader and champion of how brands can grow, while positively impacting societies. One of the industry’s most awarded creatives, he is recognized by AdAge as one of the ‘World’s Top 10 Digital Minds’.
On chairing the Digital and Use of Social Media & Influencers jury, Poynton said, “Digital, social & influencer marketing is the most exciting, fast-moving space for creativity today. It’s where elections are won, brands are built and fails become memes. I’m looking forward to working with the incredibly talented LIA jury to shine a light on what’s been hot in 2024.”
The importance of music and sound design cannot be downplayed. Aligning the right music and sound to the visuals sets the atmosphere. These essential components can elevate the emotional connection of a piece of creative work, enhance recall and brand identity. As Leo Tolstoy once rightly said: “Music is the shorthand of emotion.”
Carol Dunn’s music career stretches over 30 years, which began on the label side as a switchboard operator at Capitol Records. By being inquisitive and sharing her love of music & film with renowned music supervisor, Karyn Rachtman (Clueless, Pulp Fiction, Get Shorty) she was able to parlay that position from answering phones to sitting behind her own desk and helping produce notable soundtracks such as, Boogie Nights, Stealing Beauty, Baz Lurhmann’s Romeo + Juliet, Mystery Men, Bulworth, Rugats I & II and Office Space to name a few. As the landscape of how music is delivered began moving from actual records & CDs to streams and downloads, her career moved over to music publishing, where she sharpened her synch chops even further. From publishing, she moved directly onto the advertising side and has not looked back.
In accepting the honor as Jury President of Music & Sound, Dunn stated, “I am honored to have been named the LIA Music & Sound Jury President for 2024. My passion for integrating music with visuals has propelled me into a position where I can collaborate with some of the most skilled individuals in the industry. The opportunity to assess the work of my peers and be consistently impressed speaks volumes about the dedication and expertise we all have.
Judging the subjectivity of creativity while prioritizing craftsmanship demonstrates an understanding of the nuances involved in evaluating artistic endeavors. As the leader of the jury, I have the important responsibility of facilitating discussions to determine the winners.
My commitment to this role of Jury President reflects a deep respect for the artistry and innovation of music and sound within the advertising industry. I have long been a champion of excellence in music and sound design and along with the rest of my colleagues on this jury, look forward to contributing to the ongoing advancement of creative expression of music and sound design in advertising.
Wish me luck in leading the conversation and recognizing outstanding achievements in the field of music and sound in advertising for 2024!”
Barbara Levy, President of LIA, said, “We engage with digital technology and with music in our everyday life. We cannot imagine a world without either – both powerful media that can move people and leave a lasting impression. We have two very strong Jury Presidents and Jury members for these competitions. People who are the top in the business. And when you have the top people judging, you are assured that only great work will make the cut.”
Digital and Use of Social Media & Influencers Jury
Malcolm Poynton, Global Chief Creative Officer / President Creative, Cheil Worldwide – Jury President
Jill Applebaum, Chief Creative Officer, Public Inc, New York
Frank Cartagena, US CEO, MullenLowe US
Juliana Constantino, Executive Creative Director, Pereira O’Dell, New York
Anthony Dever, Head of Creative & Brand Consultancy, TikTok, Sydney
Graham Drew, Chief Creative Officer, Grey Malaysia & Singapore
Harry Elonen, Senior Brand Manager, Mojang Studios, Stockholm
Daniel Fisher, Global Executive Creative Director, Unilever and Special Projects, Ogilvy
Ryan Ford, President / Chief Creative Officer, Cashmere Agency, Los Angeles
Rita Harbie, Senior Creative Director, Saatchi & Saatchi ME, Dubai
Matt Lawson, Chief Creative Officer, Asia Pacific, Deloitte Digital
Asawin Phanichwatana, Chief Creative Officer, Creative Juice\Bangkok, Bangkok
Camila Rodrigues de Souza, Creative Director, Wieden+Kennedy, São Paulo
Shannon Washington, Chief Creative Officer, Gotham, New York
Music & Sound Jury
Carol Dunn, Managing Director, Barking Owl, Los Angeles – Jury President
Cassiano Derenji, Executive Producer / Partner, DaHouse Audio, Overath
Karla Henwood, Executive Creative Producer, Squeak E. Clean Studios, Sydney
Eric Johnson, Executive Creative Director, North America, MassiveMusic, New York
Chris Jordao, Partner, Quiet City Music + Sound, Old Greenwich
Christine Leslie, Executive Producer / Music Supervisor, TA2 Sound + Music, Toronto
Halle Petro, Executive Creative Director, Sonic Union, New York
Henrique Tanji, CEO / Founder, Ritmika Audio Arts, São Paulo
Parv Thind, Managing Director / Partner / Sound Designer, Wave Studios, London
Sander van Maarschalkerweerd, Founder / Executive Music Supervisor, Sizzer, Amsterdam
Brian Yessian, Partner / Chief Creative Officer, Yessian Music, New York
Judging in Las Vegas commences on 29th September and will be completed on 7th October 2024.
LIA is one of five global shows that is included in the WARC Creative 100 rankings.
For more information on the juries, categories and requirements, visit our website: www.liaawards.com.
Digital and Use of Social Media & Influencers Jury Photos:
Malcolm Poynton Jill Applebaum Frank Cartagena Juliana Constantino
Anthony Dever Graham Drew Harry Elonen Daniel Fisher
Ryan Ford Rita Harbie Matt Lawson Asawin Phanichwatana
Camila Rodrigues de Souza Shannon Washington
Music & Sound Jury Photos:
Carol Dunn Cassiano Derenji Karla Henwood Eric Johnson
Chris Jordao Christine Leslie Halle Petro Henrique Tanji
Parv Thind Sander van Maarschalkerweerd Brian Yessian
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Notes to the Editor:
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.
That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients.
All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.
The exclusive and sought-after, Creative LIAisons educational program, funded by LIA, was implemented in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.
That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients.
All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.
The exclusive and sought-after, Creative LIAisons educational program, funded by LIA, was implemented in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.