2024 LONDON INTERNATIONAL AWARDS ANNOUNCES THE
WINNERS & FINALISTS FROM SPAIN
DAVID Madrid was Awarded the Poster Grand LIA
(14 October 2024) London International Awards (LIA), one of the world’s most distinguished International Awards for creativity, after ten days of rigorous onsite judging by some of the industry’s top luminaries, is delighted to unveil the Winners & Finalists from Spain.
Each juror sees every piece of work in their respective Categories. There is no pre-judging of the entries. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
Barbara Levy, President of LIA, said, "The Grand LIA in Poster is a true example of how creativity can help grow business. My heartiest congratulations to David Madrid on winning the Grand LIA for Poster. In total, agencies in Spain won 10 Gold Statues collectively. Well done to all the winners!"
This year companies in Spain were awarded 33 Statues by LIA juries. They included one Grand LIA, 12 Gold, 11 Silver and 9 Bronze Statues. They were also honored with 11 Finalists.
DAVID, Madrid was awarded the Poster Grand LIA for their work for JCDecaux titled “Meet Marina Prieto”. Additionally, this piece of work was awarded 10 Statues and attained two Finalists in seven different categories.
• Grand LIA for Poster for JCDecaux titled “Meet Marina Prieto”
• Gold - Creative Strategy - Breaking Sector Convention for JCDecaux titled “Meet Marina Prieto”
• Gold - Creative Strategy - Use of Media for Netflix titled “Alcaraz Signs”
• Gold - Creativity In B2B - Best Use of Earned Media for JCDecaux titled “Meet Marina Prieto”
• Gold - Integration - B2B Communication for JCDecaux titled “Meet Marina Prieto”
• Gold - Integration - Use of Social Media for JCDecaux titled “Meet Marina Prieto”
• Gold - Non-Traditional - B2B Communication for JCDecaux titled “Meet Marina Prieto”
• Gold - Poster - B2B Communication for JCDecaux titled “Meet Marina Prieto”
• Gold - Use of Social Media & Influencers - B2B Communication for JCDecaux titled “Meet Marina Prieto”
• Silver - Creativity In B2B - Entertainment & Media for JCDecaux titled “Meet Marina Prieto”
• Silver - Evolution - Creative Use of Media for Netflix titled “Alcaraz Signs”
• Silver - Poster - Consumer Campaign for JCDecaux titled “Birthday”, “Celebrity”, “Flannel Robe”, “Garden”, “Napkin”, “Party Mood”, “Reading”, “Walk”
• Silver - Use of Social Media & Influencers - Media for Netflix titled “Alcaraz Signs”
• Bronze - Audio & Radio - Humor for Halls - Breathe Through It titled “Chatstreet Boys”
• Bronze - Audio & Radio - Script Writing for Halls - Breathe Through It titled “Chatstreet Boys”
• Bronze - Creativity In B2B - Storytelling and Content for JCDecaux titled “Meet Marina Prieto”
• Bronze - Non-Traditional - Media for Netflix titled “Alcaraz Signs”
• Finalist - Ambient & Activation - Media for Netflix titled “Lupin on the Move”
• Finalist - Audio & Radio - Consumer Campaign for Halls titled “Chatstreet Boys”, “Not in the Family Drawing”, “You Told Her to Relax”, “Officially Old”
• Finalist - Audio & Radio - Foods for Halls - Breathe Through It titled “Not in the Family Drawing”
• Finalist - Audio & Radio - Script Writing for Halls - Breathe Through It titled “Not in the Family Drawing”
• Finalist - Creativity In PR - B2B Communication for JCDecaux titled “Meet Marina Prieto”
• Finalist - Non-Traditional - Use of Social Media for JCDecaux titled “Meet Marina Prieto”
Additional Winners from Spain include (in alphabetical order):
Cheil Spain, Madrid
• Gold - Digital - Health & Wellness for Samsung titled “Impulse”
• Gold - Health & Wellness - Innovation for Samsung titled “Impulse”
• Gold - Health & Wellness - Tech and Personal Devices for Samsung titled “Impulse”
• Silver - Digital - Creativity in Commerce for Samsung titled “The Art of Hack”
• Silver - Health & Wellness-Craft - UI - User Interface & Navigation for Samsung titled “Impulse”
• Silver - Health & Wellness-Craft - UX - User Experience for Samsung titled “Impulse”
• Bronze - Design - Product Design for Samsung titled “Impulse”
• Bronze - Digital - Innovative Use of Digital for Samsung titled “Impulse”
Leo Burnett, Madrid
• Finalist - Creative Use of Data - Data Visualization for AXA titled “Victoria 285”
McCann, Madrid
• Silver - Branded Content - Best Use of Real Time Advertising for MAPFRE titled “Live Insurance”
• Silver - Branded Content - Reality/Unscripted/Alternative Programming for MAPFRE titled “Live Insurance
• Bronze - Ambient & Activation - Best Use of Real Time Advertising for MAPFRE titled “Live Insurance”
• Bronze - Creative Strategy - Finance for MAPFRE titled “Live Insurance”
• Finalist - Creative Strategy - Branded Content for MAPFRE titled “Live Insurance”
SAUVAGE.TV, Barcelona
• Finalist - Music Video - Animation for Heartsteel titled “Paranoia (LOL Video Musical Official)”
VML Spain, Madrid
• Silver - Direct - Innovation for Real Betis Balompie titled “Betis Pregnancy Test”
• Silver - Pharma & Medical - Unbranded: Corporate Communication for Daiichi Sankyo, SEC, FEC, SEA, titled “The Clog”
• Bronze - Pharma & Medical - Branded: Devices and Diagnostics for Ford Motor Company titled “First Drive”
• Finalist - Digital - Automotive for Ford Motor Company titled “First Drive
• Finalist - Health & Wellness-Craft - UX - User Experience for Greenpeace titled “Play for the Future”
In total, 935 LIA Statues awarded to 45 countries from around the world. The Winners and Finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honouring 270 Finalists across 29 categories.