2024 Press Releases

14 October 2024

Press Contact: Patricia Censoprano  
patricia@liaawards.com
Mobile: +1 917 287 2824

For Immediate Release
 

2024 LONDON INTERNATIONAL AWARDS ANNOUNCES THE

WINNERS & FINALISTS FROM SPAIN


DAVID Madrid was Awarded the Poster Grand LIA

 

(14 October 2024) London International Awards (LIA), one of the world’s most distinguished International Awards for creativity, after ten days of rigorous onsite judging by some of the industry’s top luminaries, is delighted to unveil the Winners & Finalists from Spain.

Each juror sees every piece of work in their respective Categories. There is no pre-judging of the entries. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.

Barbara Levy, President of LIA, said, "The Grand LIA in Poster is a true example of how creativity can help grow business. My heartiest congratulations to David Madrid on winning the Grand LIA for Poster. In total, agencies in Spain won 10 Gold Statues collectively. Well done to all the winners!"
 
This year companies in Spain were awarded 33 Statues by LIA juries. They included one Grand LIA, 12 Gold, 11 Silver and 9 Bronze Statues. They were also honored with 11 Finalists.

DAVID, Madrid was awarded the Poster Grand LIA for their work for JCDecaux titled “Meet Marina Prieto”. Additionally, this piece of work was awarded 10 Statues and attained two Finalists in seven different categories.  

•    Grand LIA for Poster for JCDecaux titled “Meet Marina Prieto”
•    Gold - Creative Strategy - Breaking Sector Convention for JCDecaux titled “Meet Marina Prieto”
•    Gold - Creative Strategy - Use of Media for Netflix titled “Alcaraz Signs”
•    Gold - Creativity In B2B - Best Use of Earned Media for JCDecaux titled “Meet Marina Prieto”
•    Gold - Integration - B2B Communication for JCDecaux titled “Meet Marina Prieto”
•    Gold - Integration - Use of Social Media for JCDecaux titled “Meet Marina Prieto”
•    Gold - Non-Traditional - B2B Communication for JCDecaux titled “Meet Marina Prieto”
•    Gold - Poster - B2B Communication for JCDecaux titled “Meet Marina Prieto”
•    Gold - Use of Social Media & Influencers - B2B Communication for JCDecaux titled “Meet Marina Prieto”
•    Silver - Creativity In B2B - Entertainment & Media for JCDecaux titled “Meet Marina Prieto”
•    Silver - Evolution - Creative Use of Media for Netflix titled “Alcaraz Signs”
•    Silver - Poster - Consumer Campaign for JCDecaux titled “Birthday”, “Celebrity”, “Flannel Robe”, “Garden”, “Napkin”, “Party Mood”, “Reading”, “Walk”
•    Silver - Use of Social Media & Influencers - Media for Netflix titled “Alcaraz Signs”
•    Bronze - Audio & Radio - Humor for Halls - Breathe Through It titled “Chatstreet Boys”
•    Bronze - Audio & Radio - Script Writing for Halls - Breathe Through It titled “Chatstreet Boys”
•    Bronze - Creativity In B2B - Storytelling and Content for JCDecaux titled “Meet Marina Prieto”
•    Bronze - Non-Traditional - Media for Netflix titled “Alcaraz Signs”
•    Finalist - Ambient & Activation - Media for Netflix titled “Lupin on the Move”
•    Finalist - Audio & Radio - Consumer Campaign for Halls titled “Chatstreet Boys”, “Not in the Family Drawing”, “You Told Her to Relax”, “Officially Old”
•    Finalist - Audio & Radio - Foods for Halls - Breathe Through It titled “Not in the Family Drawing”
•    Finalist - Audio & Radio - Script Writing for Halls - Breathe Through It titled “Not in the Family Drawing”
•    Finalist - Creativity In PR - B2B Communication for JCDecaux titled “Meet Marina Prieto”
•    Finalist - Non-Traditional - Use of Social Media for JCDecaux titled “Meet Marina Prieto”

Additional Winners from Spain include (in alphabetical order):

Cheil Spain, Madrid
•    Gold - Digital - Health & Wellness for Samsung titled “Impulse”
•    Gold - Health & Wellness - Innovation for Samsung titled “Impulse”
•    Gold - Health & Wellness - Tech and Personal Devices for Samsung titled “Impulse”
•    Silver - Digital - Creativity in Commerce for Samsung titled “The Art of Hack”
•    Silver - Health & Wellness-Craft - UI - User Interface & Navigation for Samsung titled “Impulse”
•    Silver - Health & Wellness-Craft - UX - User Experience for Samsung titled “Impulse”
•    Bronze - Design - Product Design for Samsung titled “Impulse”
•    Bronze - Digital - Innovative Use of Digital for Samsung titled “Impulse”

Leo Burnett, Madrid
•    Finalist - Creative Use of Data - Data Visualization for AXA titled “Victoria 285”

McCann, Madrid
•    Silver - Branded Content - Best Use of Real Time Advertising for MAPFRE titled “Live Insurance”
•    Silver - Branded Content - Reality/Unscripted/Alternative Programming for MAPFRE titled “Live Insurance
•    Bronze - Ambient & Activation - Best Use of Real Time Advertising for MAPFRE titled “Live Insurance”
•    Bronze - Creative Strategy - Finance for MAPFRE titled “Live Insurance”
•    Finalist - Creative Strategy - Branded Content for MAPFRE titled “Live Insurance”

SAUVAGE.TV, Barcelona
•    Finalist - Music Video - Animation for Heartsteel titled “Paranoia (LOL Video Musical Official)”

VML Spain, Madrid
•    Silver - Direct - Innovation for Real Betis Balompie titled “Betis Pregnancy Test”
•    Silver - Pharma & Medical - Unbranded: Corporate Communication for Daiichi Sankyo, SEC, FEC, SEA, titled “The Clog”
•    Bronze - Pharma & Medical - Branded: Devices and Diagnostics for Ford Motor Company titled “First Drive”
•    Finalist - Digital - Automotive for Ford Motor Company titled “First Drive
•    Finalist - Health & Wellness-Craft - UX - User Experience for Greenpeace titled “Play for the Future”

In total, 935 LIA Statues awarded to 45 countries from around the world. The Winners and Finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honouring 270 Finalists across 29 categories.

 
 
Of The Year Awards will be announced 4th November.
 
This year 29 Grand LIAs were awarded:
Rethink, Toronto was awarded the Ambient & Activation Grand LIA for Coors Light titled “Coors Light's Out”
Area 23, an IPG Health Company, New York was awarded the Audio & Radio Grand LIA for Siemens Healthineers titled “Magnetic Stories”
Colenso BBDO, Auckland was awarded the Billboard Grand LIA for PEDIGREE titled “Adoptable. By PEDIGREE.”
Creative X, Menlo Park was awarded the Branded Content Grand LIA for WhatsApp titled “We Are Ayenda”
Wolf BKK, Bangkok was awarded the Branded Entertainment Grand LIA for KFC Thailand titled “Uncle KFC's Rice Bowl”
AKQA, Amsterdam was awarded the Creative Strategy Grand LIA for Pink Chip titled “The First Index To Put A Price On Bias”
MRM Brazil, São Paulo was awarded the Creative Use of Data Grand LIA for Samsung titled “Samsung ThrowBack Deals”
FCB NY, New York was awarded the Creativity In B2B Grand LIA for Spotify titled “Spreadbeats”
Ogilvy PR, New York was awarded the Creativity In PR Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Area 23, an IPG Health Company, New York was awarded the Creativity In PR - Public Service/Charity/NGO Grand LIA for Transgender Day of Visibility titled “In Transit”
Circus Grey, Lima was awarded the Design Grand LIA for UNACEM titled “Sightwalks”
Marcel, Paris was awarded the Digital Grand LIA for Orange titled “WoMen's Football”
Colenso BBDO, Auckland was awarded the Direct Grand LIA for Skinny Mobile titled “Skinny Phone It In”
Klick Health, Toronto was awarded the Evolution Grand LIA for KVI Brave Fund titled “Voice 2 Diabetes”
Ogilvy PR, New York was awarded the Health & Wellness Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Indiana Production, Milan was awarded the Health & Wellness - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
Klick Health, Toronto was awarded the Health & Wellness-Craft Grand LIA for Café Joyeux titled “47”
Ogilvy PR, New York was awarded the Integration Grand LIA for CeraVe Skincare titled “Michael CeraVe”
The Monkeys, Part of Accenture Song, Sydney was awarded the Music & Sound Grand LIA for Sydney Opera House titled “Play it Safe”
Rethink, Toronto was awarded the Non-Traditional Grand LIA for Coors Light titled “Coors Light's Out”
Marcel, Paris was awarded the Online Film Grand LIA for Orange titled “WoMen's Football”
Ogilvy Taipei, Taipei was awarded the Pharma & Medical Grand LIA for HPV Cancer Prevention - The Life Bureau titled “Ep1. Freedom Hooray”, “Ep2. Love is Everything”, “Ep3. Hope Descends”
TBWA\Health Collective, New York was awarded the Pharma & Medical-Craft Grand LIA for Moderna titled “Ashe Versus”
DAVID Madrid, Madrid was awarded the Poster Grand LIA for JCDecaux titled “Meet Marina Prieto”
Revolver, Sydney was awarded the Production & Post-Production Grand LIA for Telstra  titled “Better on a Better Mobile Network”
TBWA\Hakuhodo Inc., Tokyo was awarded the Transformative Business Impact Grand LIA for McDonald's Hiring titled “No Smiles”
Creative X, Menlo Park was awarded the TV & Cinema Grand LIA for WhatsApp titled “We Are Ayenda”
AMVBBDO, London was awarded the Use of Social Media & Influencers Grand LIA for Sheba titled “Gravy Race”
Indiana Production, Milan was awarded the Use of Social Media & Influencers - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
 
 
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Notes to the Editor:
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.
 
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.
 
That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients.
 
All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.
 
The exclusive and sought-after, Creative LIAisons educational program, funded by LIA, was implemented in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.
 
LIA is part of the WARC Creative 100.