(11 Oct 2024) London International Awards (LIA), one of the world’s most distinguished International Awards for creativity, after ten days of rigorous onsite judging by some of the industry’s top luminaries, is delighted to unveil the Winners & Finalists from India.
Each juror sees every piece of work in their respective Categories. There is no pre-judging of the entries. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
Barbara Levy, President of LIA, said, "India is a vibrant and diverse country. It is also a wonderful place for creativity to thrive. The pieces of work that really stood out this year spoke to the larger populace and a specific target audience. Both incredibly engaging, both incredibly well done on all levels. Our congratulations to all our Indian winners!"
This year companies in India were awarded 18 Statues; 2 Gold, 8 Silver and 8 Bronze. They also attained one Finalist
Listed below are the Statue Winners and Finalists for India:
Brand David Communications, Mumbai
• Silver - Health & Wellness - Corporate Communication for Colgate titled “The Sweet Truth”
Havas Worldwide India
• Gold - Direct - Good and Purpose for Times Of India titled “Ink Of Democracy”
McCann Worldgroup, Gurgaon
• Silver - Creative Strategy - Cultural Insight for Buckaroo Footwear titled “Fit My Feet”
• Silver - Creative Strategy - Health Care and Pharmaceuticals for Buckaroo Footwear titled “Fit My Feet”
• Silver - Direct - Innovation for Buckaroo Footwear titled “Fit My Feet”
• Bronze - Creativity In B2B - Sustainability for Buckaroo Footwear titled “Fit My Feet”
• Bronze - Evolution - Product Innovation for Buckaroo Footwear titled “Fit My Feet”
Ogilvy India, Mumbai
• Gold - Billboard - Innovative Use of Billboard for Brooke Bond Taj Mahal Tea titled “Megh Santoor”
• Silver - Health & Wellness - Public Service/Charity/NGO for St. Jude India ChildCare Centres titled “The Impossible Choice”
• Silver - Health & Wellness - Use of Social Media for Savlon Swasth India Mission titled “Handwash Legend”
• Silver - Transformative Business Impact - Commercial Transformation: Creative Operational Transformation for Vodafone Idea Ltd. titled “Vi Human Network Testing Network”
• Bronze - Ambient & Activation - Creative Use of Data for Vodafone Idea Ltd. titled “Vi Human Network Testing Network”
• Bronze - Creative Strategy - Cultural Insight for Vodafone Idea Ltd. titled “Vi Human Network Testing Network”
• Bronze - Creative Strategy - Partnership & Collaboration for Vodafone Idea Ltd. titled “Vi Human Network Testing Network”
• Bronze - Integration - Entertainment for Cadbury 5 Star titled “Erase Valentine’s Day”
• Bronze - Music & Sound - Experiential Use of Music & Sound for Brooke Bond Taj Mahal Tea titled “Megh Santoor”
Subhajit Mukherjee, Mumbai
• Silver - Music & Sound - Original Music with Lyrics for Coca-Cola titled “The Real Magic Of Pujo”
VML, Mumbai
• Bronze - Branded Entertainment - Entertainment - Audio for Coca-Cola titled “Sing To Remember”
• Finalist - Audio & Radio - Original Music with Lyrics for Coca-Cola titled “Sing To Remember”
In total, 935 LIA Statues awarded to 45 countries from around the world. The Winners and Finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honouring 270 Finalists across 29 categories.
To View All the Winners & Finalists
Of The Year Awards will be announced 4th November.
This year 29 Grand LIAs were awarded:
Rethink, Toronto was awarded the Ambient & Activation Grand LIA for Coors Light titled “Coors Light's Out”
Area 23, an IPG Health Company, New York was awarded the Audio & Radio Grand LIA for Siemens Healthineers titled “Magnetic Stories”
Colenso BBDO, Auckland was awarded the Billboard Grand LIA for PEDIGREE titled “Adoptable. By PEDIGREE.”
Creative X, Menlo Park was awarded the Branded Content Grand LIA for WhatsApp titled “We Are Ayenda”
Wolf BKK, Bangkok was awarded the Branded Entertainment Grand LIA for KFC Thailand titled “Uncle KFC's Rice Bowl”
AKQA, Amsterdam was awarded the Creative Strategy Grand LIA for Pink Chip titled “The First Index To Put A Price On Bias”
MRM Brazil, São Paulo was awarded the Creative Use of Data Grand LIA for Samsung titled “Samsung ThrowBack Deals”
FCB NY, New York was awarded the Creativity In B2B Grand LIA for Spotify titled “Spreadbeats”
Ogilvy PR, New York was awarded the Creativity In PR Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Area 23, an IPG Health Company, New York was awarded the Creativity In PR - Public Service/Charity/NGO Grand LIA for Transgender Day of Visibility titled “In Transit”
Circus Grey, Lima was awarded the Design Grand LIA for UNACEM titled “Sightwalks”
Marcel, Paris was awarded the Digital Grand LIA for Orange titled “WoMen's Football”
Colenso BBDO, Auckland was awarded the Direct Grand LIA for Skinny Mobile titled “Skinny Phone It In”
Klick Health, Toronto was awarded the Evolution Grand LIA for KVI Brave Fund titled “Voice 2 Diabetes”
Ogilvy PR, New York was awarded the Health & Wellness Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Indiana Production, Milan was awarded the Health & Wellness - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
Klick Health, Toronto was awarded the Health & Wellness-Craft Grand LIA for Café Joyeux titled “47”
Ogilvy PR, New York was awarded the Integration Grand LIA for CeraVe Skincare titled “Michael CeraVe”
The Monkeys, Part of Accenture Song, Sydney was awarded the Music & Sound Grand LIA for Sydney Opera House titled “Play it Safe”
Rethink, Toronto was awarded the Non-Traditional Grand LIA for Coors Light titled “Coors Light's Out”
Marcel, Paris was awarded the Online Film Grand LIA for Orange titled “WoMen's Football”
Ogilvy Taipei, Taipei was awarded the Pharma & Medical Grand LIA for HPV Cancer Prevention - The Life Bureau titled “Ep1. Freedom Hooray”, “Ep2. Love is Everything”, “Ep3. Hope Descends”
TBWA\Health Collective, New York was awarded the Pharma & Medical-Craft Grand LIA for Moderna titled “Ashe Versus”
DAVID Madrid, Madrid was awarded the Poster Grand LIA for JCDecaux titled “Meet Marina Prieto”
Revolver, Sydney was awarded the Production & Post-Production Grand LIA for Telstra titled “Better on a Better Mobile Network”
TBWA\Hakuhodo Inc., Tokyo was awarded the Transformative Business Impact Grand LIA for McDonald's Hiring titled “No Smiles”
Creative X, Menlo Park was awarded the TV & Cinema Grand LIA for WhatsApp titled “We Are Ayenda”
AMVBBDO, London was awarded the Use of Social Media & Influencers Grand LIA for Sheba titled “Gravy Race”
Indiana Production, Milan was awarded the Use of Social Media & Influencers - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
Notes to the Editor:
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women. LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more. That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients. All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries. The exclusive and sought-after, Creative LIAisons educational program, funded by LIA, was implemented in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.
LIA is part of the WARC Creative 100.