2024 Press Releases

11 October 2024

Press Contact: Patricia Censoprano  
patricia@liaawards.com
Mobile: +1 917 287 2824

For Immediate Release
 

LONDON INTERNATIONAL AWARDS ANNOUNCES THE

2024 WINNERS & FINALISTS FROM JAPAN

 

TBWA\Hakuhodo Inc., Tokyo was Awarded the
Transformative Business Impact Grand LIA

 
(11 Oct 2024) London International Awards (LIA), one of the world’s most distinguished International Awards for creativity, after ten days of rigorous onsite judging by some of the industry’s top luminaries, is delighted to unveil the Winners & Finalists from Japan.
 
Each juror sees every piece of work in their respective Categories. There is no pre-judging of the entries. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
 
Barbara Levy, President of LIA, said, "For two years successively, Japan has won a Grand LIA in our show. While work from Japan is always beautifully crafted, they also reflect what is important. This year's Grand LIA from Japan was an idea that turned a business problem into a triumph in a fresh way. Congratulations to all our Japanese winners!"
 
This year companies in Japan were awarded 15 Statues. The juries awarded a Grand LIA, 3 Gold, 8 Silver and 3 Bronze Statues. They were also honored with 2 Finalists.
 
TBWA\Hakuhodo Inc., Tokyo was awarded the Transformative Business Impact Grand LIA for their client McDonald's Hiring titled “No Smiles”.
 
Listed below are the Statue Winners and Finalists for Japan:
 
TBWA\Hakuhodo Inc., Tokyo
• Grand LIA for Transformative Business Impact for McDonald's Hiring titled “No Smiles”
• Gold - Branded Entertainment - Music Videos for McDonald's Hiring titled “No Smiles”
• Gold - Transformative Business Impact - Commercial Transformation: Brand Manifestation for McDonald's Hiring titled “No Smiles”
• Silver - Music & Sound - Original Music with Lyrics for McDonald's Hiring titled “No Smiles”
• Silver - Use of Social Media & Influencers - Retail for McDonald's Hiring titled “No Smiles”
 
BMSG, Tokyo
• Bronze - Music Video - Choreography for Be:First titled “Mainstream”
 
Dentsu Digital Inc., Tokyo
• Silver - Creative Use of Data - Data-Led Creativity for Think Name Project titled “SATO 2531”
 
Dentsu Inc., Tokyo
• Gold - Poster - Craft - Illustration Campaign for Rally Japan 2023 titled “Driving Sun Campaign”
• Silver - Design - Craft - Art Direction Campaign for Himeji Castle - Beauty born of peace. titled “Newspaper”, “Tabloid”, “Poster”
• Silver - Evolution - Creative Technology for NTT Human Informatics Laboratories titled “Project Humanity”
• Bronze - Design - Craft - Illustration Campaign for The Ad Museum Tokyo / D&AD Awards 2023 titled It Works Campaign - “As Natural As Breathing”, “Positive Energy”, “It Doesn’t Happen Overnight”, “Silently Working. All Day, Every Day”, “Everyday Beauty, Endlessly Pursued”
 
SIX Inc., Tokyo
• Finalist - Production & Post-Production - Cinematography for Toyota GAZOO Racing titled “Wild Moment”
 
VML Ogilvy Japan, Tokyo
• Silver - Design - Experiential Design for Bungashi titled “Edible Literature”
• Silver - Package Design - Craft - Art Direction for Bungashi titled “Edible Literature”
• Silver - Package Design - Special Editions for Bungashi titled “Edible Literature”
• Bronze - Direct - Craft - Art Direction for Bungashi titled “Edible Literature”
• Finalist - Design - Craft - Art Direction for Bungashi titled “Edible Literature”
 
In total, 935 LIA Statues awarded to 45 countries from around the world. The Winners and Finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honouring 270 Finalists across 29 categories.
 
To View All the Winners & Finalists
 
Of The Year Awards will be announced 4th November.
 
This year 29 Grand LIAs were awarded:
 
Rethink, Toronto was awarded the Ambient & Activation Grand LIA for Coors Light titled “Coors Light's Out”
 
Area 23, an IPG Health Company, New York was awarded the Audio & Radio Grand LIA for Siemens Healthineers titled “Magnetic Stories”
 
Colenso BBDO, Auckland was awarded the Billboard Grand LIA for PEDIGREE titled “Adoptable. By PEDIGREE.”
 
Creative X, Menlo Park was awarded the Branded Content Grand LIA for WhatsApp titled “We Are Ayenda”
 
Wolf BKK, Bangkok was awarded the Branded Entertainment Grand LIA for KFC Thailand titled “Uncle KFC's Rice Bowl”
 
AKQA, Amsterdam was awarded the Creative Strategy Grand LIA for Pink Chip titled “The First Index To Put A Price On Bias”
 
MRM Brazil, São Paulo was awarded the Creative Use of Data Grand LIA for Samsung titled “Samsung ThrowBack Deals”
 
FCB NY, New York was awarded the Creativity In B2B Grand LIA for Spotify titled “Spreadbeats”
 
Ogilvy PR, New York was awarded the Creativity In PR Grand LIA for CeraVe Skincare titled “Michael CeraVe”
 
Area 23, an IPG Health Company, New York was awarded the Creativity In PR - Public Service/Charity/NGO Grand LIA for Transgender Day of Visibility titled “In Transit”
 
Circus Grey, Lima was awarded the Design Grand LIA for UNACEM titled “Sightwalks”
 
Marcel, Paris was awarded the Digital Grand LIA for Orange titled “WoMen's Football”
 
Colenso BBDO, Auckland was awarded the Direct Grand LIA for Skinny Mobile titled “Skinny Phone It In”
 
Klick Health, Toronto was awarded the Evolution Grand LIA for KVI Brave Fund titled “Voice 2 Diabetes”
 
Ogilvy PR, New York was awarded the Health & Wellness Grand LIA for CeraVe Skincare titled “Michael CeraVe”
 
Indiana Production, Milan was awarded the Health & Wellness - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
 
Klick Health, Toronto was awarded the Health & Wellness-Craft Grand LIA for Café Joyeux titled “47”
 
Ogilvy PR, New York was awarded the Integration Grand LIA for CeraVe Skincare titled “Michael CeraVe”
 
The Monkeys, Part of Accenture Song, Sydney was awarded the Music & Sound Grand LIA for Sydney Opera House titled “Play it Safe”
 
Rethink, Toronto was awarded the Non-Traditional Grand LIA for Coors Light titled “Coors Light's Out”
 
Marcel, Paris was awarded the Online Film Grand LIA for Orange titled “WoMen's Football”
 
Ogilvy Taipei, Taipei was awarded the Pharma & Medical Grand LIA for HPV Cancer Prevention - The Life Bureau titled “Ep1. Freedom Hooray”, “Ep2. Love is Everything”, “Ep3. Hope Descends”
 
TBWA\Health Collective, New York was awarded the Pharma & Medical-Craft Grand LIA for Moderna titled “Ashe Versus”
 
DAVID Madrid, Madrid was awarded the Poster Grand LIA for JCDecaux titled “Meet Marina Prieto”
 
Revolver, Sydney was awarded the Production & Post-Production Grand LIA for Telstra titled “Better on a Better Mobile Network”
 
TBWA\Hakuhodo Inc., Tokyo was awarded the Transformative Business Impact Grand LIA for McDonald's Hiring titled “No Smiles”
 
Creative X, Menlo Park was awarded the TV & Cinema Grand LIA for WhatsApp titled “We Are Ayenda”
 
AMVBBDO, London was awarded the Use of Social Media & Influencers Grand LIA for Sheba titled “Gravy Race”
 
Indiana Production, Milan was awarded the Use of Social Media & Influencers - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
 
 
 

 
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Notes to the Editor:
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.   LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.   That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients.   All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.   The exclusive and sought-after, Creative LIAisons educational program, funded by LIA, was implemented in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.
 
LIA is part of the WARC Creative 100.