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15 October 2024

Press Contact: Patricia Censoprano  
patricia@liaawards.com
Mobile: +1 917 287 2824

For Immediate Release

 

LONDON INTERNATIONAL AWARDS ANNOUNCES THE
2024 WINNERS & FINALISTS FROM LATAM

MRM Brazil, São Paulo and Circus Grey, Lima each take home a Grand LIA

 

(15 October 2024) London International Awards (LIA), one of the world’s most distinguished International Awards for creativity, after ten days of rigorous onsite judging by some of the industry’s top luminaries, is delighted to unveil the Winners & Finalists from LATAM.
 
Each juror sees every piece of work in their respective Categories. There is no pre-judging of the entries. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
 
Barbara Levy, President of LIA, said, “This year, the work from LATAM was amazing. For the first time, Peru won a Grand LIA in Design for a piece of work that would help change lives of the visually impaired. The breadth and the depth of the work from all of our LATAM winners is a clear testament of the kind of talent that is thriving in those countries. Our heartiest congratulations to all our winners.”
 
This year the juries awarded two Grand LIAs to companies in LATAM. Additionally the region was awarded 15 Gold, 25 Silver and 26 Bronze Statues and attained 22 Finalists.
 
MRM Brazil was awarded the Creative Use of Data Grand LIA for Samsung titled “Samsung ThrowBack Deals”. “Samsung ThrowBack Deals” was also awarded a Gold, five Silver and two Bronze Statues over five different categories.
 
•    Creative Use of Data Grand LIA for Samsung titled “Samsung ThrowBack Deals”
•    Gold - Creative Use of Data - Data-Led Targeting for Samsung titled “Samsung ThrowBack Deals”
•    Silver - Creative Strategy - Creative Use of Data for Samsung titled “Samsung ThrowBack Deals”
•    Silver - Creative Use of Data - Data-Led Creativity for Samsung titled “Samsung ThrowBack Deals”
•    Silver - Digital - Creative Use of Data for Samsung titled “Samsung ThrowBack Deals”
•    Silver - Digital - Creativity in Commerce for Samsung titled “Samsung ThrowBack Deals”
•    Silver - Evolution - Creativity in Commerce for Samsung titled “Samsung ThrowBack Deals”
•    Bronze - Creative Strategy - Customer Targeting for Samsung titled “Samsung ThrowBack Deals”
•    Bronze - Direct - Digital for Samsung titled “Samsung ThrowBack Deals”
•    Finalist - Direct - Loyalty Programs for Samsung titled “Samsung ThrowBack Deals”

Circus Grey, Lima was awarded the Grand LIA in Design for UNACEM titled “Sightwalks”. This piece of work won 6 Gold Statues, 3 Silver and 1 Bronze in seven different Categories. They were also awarded a Silver LIA for La Calera titled “Andes Hens”.
 
•    Design Grand LIA for UNACEM titled “Sightwalks”
•    Gold - Ambient & Activation - Corporate Purpose/Social Responsibility for UNACEM titled “Sightwalks”
•    Gold - Billboard - Corporate Purpose/Social Responsibility for UNACEM titled “Sightwalks”
•    Gold - Design - Signage for UNACEM titled “Sightwalks”
•    Gold - Direct - Events and Experiential for UNACEM titled “Sightwalks”
•    Gold - Direct - Good and Purpose for UNACEM titled “Sightwalks”
•    Gold - Evolution - CSR, DEI, Non-Profit, SDG for UNACEM titled “Sightwalks”
•    Silver - Design - Experiential Design for UNACEM titled “Sightwalks”
•    Silver - Design - Sustainable Design for UNACEM titled “Sightwalks”
•    Silver - Direct - Good and Purpose for La Calera titled “Andes Hens”
•    Silver - Non-Traditional - Corporate Purpose/Social Responsibility for UNACEM titled “Sightwalks”
•    Bronze - Integration - Corporate Purpose/Social Responsibility for UNACEM titled “Sightwalks”

Additional Statue Winners and Finalists for LATAM (in alphabetical order by country):
 
ARGENTINA won five Statues and three Finalists:
 
Mercado Mccann, Buenos Aires
•    Silver - Branded Content - Scripted Short Film for TyC Sports titled “Hotel La Argentina”
Monks, Buenos Aires
•    Gold - Billboard - Innovative Use of Billboard for Sex Education titled “The F***ing Car”
•    Silver - Billboard - Media for Sex Education titled “The F***ing Car”
•    Bronze - Direct - Out of Home - Instore and Transit for Sex Education titled “The F***ing Car”
•    Finalist - Direct - Events and Experiential for Sex Education titled “The F***ing Car”
•    Finalist - Non-Traditional – Experiential for Mercado Libre titled “The Infiltrated Talent”
VML Argentina, Buenos Aires
•    Bronze - Billboard - Sports for Rexona titled “Faces Of The Future”
•    Finalist - Evolution - Experiential/Live Events for Movistar titled “Sharenting, the Musical”
•    Finalist - Audio & Radio - Branded Entertainment for Movistar titled “Sharenting, the Musical”
 
BRAZIL won 15 Statues and two Finalists (including MRM Brazil listed above):
 
BETC HAVAS, São Paulo
•    Bronze - Creative Strategy - Finance for Santander Bank titled “The Gender Discount”
DAVID, São Paulo
•    Gold - Billboard - Craft - Illustration Campaign for Faber-Castell titled “Eye", "Coffee", "Lemon”
•    Silver - Billboard - Consumer Campaign for Faber-Castell titled “Eye", "Coffee", "Lemon”
•    Silver - Poster - Consumer Campaign for Faber-Castell titled “Eye", "Coffee", "Lemon”
•    Finalist - Design - Poster Campaign for Faber-Castell titled “Eye", "Coffee", "Lemon”
Grey Brasil, São Paulo
•    Gold - Design - Public Service/Charity/NGO for University Zumbi dos Palmares titled “The Antiracist Bag”
Mymama Entertainment, São Paulo
•    Silver - Production & Post-Production - Production Design for O Boticário titled “Tormenta”
 
COLOMBIA picks up 22 Statues and nine Finalists:
 
Buentipo Anchor, Bogotá
•    Silver - Design - Direct Marketing - B2B for Cerveza Poker titled “Imagine with Petacos”
•    Bronze - Ambient & Activation - B2B Communication for Cerveza Poker titled “Imagine with Petacos”
•    Bronze - Creativity In B2B - B2B Craft for Cerveza Poker titled “Imagine with Petacos”
•    Bronze - Creativity In B2B - Best Use of Direct Marketing for Cerveza Poker titled “Imagine with Petacos”
•    Bronze - Design - Experiential Design for Cerveza Poker titled “Imagine with Petacos”
•    Bronze - Direct - B2B Communication for Cerveza Poker titled “Imagine with Petacos”
•    Finalist - Design - Retail Space for Cerveza Poker titled “Imagine with Petacos”
DAVID, Bogotá
•    Gold - Creative Strategy - Long-term Creative Strategy/Creative Effectiveness for Corona titled “Corona Extra Lime: The Company”
•    Gold - Transformative Business Impact - Commercial Transformation: Creative Operational Transformation for Corona titled “Corona Extra Lime: The Company”
•    Silver - Creativity In B2B - Best Use of Direct Marketing for Corona titled “Sunset O´clock”
•    Bronze - Billboard - Innovative Use of Billboard for Corona titled “Sun Is Back”
•    Bronze - Direct - B2B Communication for Corona titled “Sunset O´clock”
•    Finalist - Creativity In B2B - Corporate Purpose/Social Responsibility for Corona titled “Corona Extra Lime: The Company”
•    Finalist - Direct - Loyalty Programs for Corona titled “Sunset O´clock”
Filsa, Bogotá
•    Gold - Design - Sustainable Design for Filsa titled “Filter Caps”
Monks, Bogotá
•    Gold - Creativity In B2B - Best Use of Direct Marketing for Poker titled “Beer Retirement Account”
•    Silver - Creativity In B2B - Sustainability for Poker titled “Beer Retirement Account”
•    Silver - Direct - B2B Communication for Poker titled “Beer Retirement Account”
•    Bronze - Creative Strategy - Breaking Sector Convention for Poker titled “Beer Retirement Account”
•    Bronze - Creativity In B2B - Digital Transformation for Poker titled “Beer Retirement Account”
•    Bronze - Transformative Business Impact - Commercial Transformation: Brand Manifestation for Poker titled “Beer Retirement Account”
•    Bronze - Direct - Loyalty Programs for Poker titled “Beer Retirement Account”
•    Finalist - Creative Strategy - Cultural Insight for Poker titled “Beer Retirement Account”
•    Finalist - Direct - Good and Purpose for Poker titled “Beer Retirement Account”
Ogilvy, Bogotá
•    Silver - Creativity In B2B - Corporate Purpose/Social Responsibility for Filsa titled “Filter Caps”
•    Silver - Direct - Innovation for Filsa titled “Filter Caps”
•    Finalist - Creativity In B2B - Sustainability for Filsa titled “Filter Caps”
•    Finalist - Health & Wellness - Environmental Health for Filsa titled “Filter Caps”
•    Finalist - Health & Wellness - Innovation for Filsa titled “Filter Caps”
Publicis Groupe
•    Bronze - Digital - Creativity in Commerce for McDonald’s titled “Icon Discounts”
VML, Bogotá
•    Finalist - Direct - Out of Home - Instore and Transit for Makro Colombia titled “Adscan”
 
COSTA RICA won one Silver Statue and one Finalist:
 
Havas Costa Rica, San Antonio
•    Silver - Direct - Good and Purpose for La Prensa Newspaper titled “Reprinting Nica”
•    Finalist - Print - Media for La Prensa Newspaper titled “Reprinting Nica”
 
ECUADOR won five Statues and one Finalist:
 
Grey, Guayaquil
•    Bronze - Direct - Events and Experiential for Super Extra titled “Rice of Glory”
Maruri, Guayaquil
•    Gold - Ambient & Activation - Direct Marketing - Consumer for Super Extra titled “Rice of Glory”
•    Silver - Ambient & Activation - Foods for Super Extra titled “Rice of Glory”
•    Silver - Non-Traditional - Experiential for Super Extra titled “Rice of Glory”
•    Bronze - Integration - Foods for Super Extra titled “Rice of Glory”
Paradais DDB, Guayaquil
•    Finalist - Creative Use of Data - Data-Led Creativity for Banco del Pacífico titled “Gamer Loan”
 
HONDURAS picks up one Statue and a Finalist:
 
Ogilvy Honduras, Tegucigalpa
•    Bronze - Package Design - Sustainable Packaging for Regal Springs titled “Heaven Fish Design System”
•    Finalist - Package Design - Foods for Regal Springs titled “Heaven Fish Design System”
 
MEXICO won six Statues and three Finalists:
 
Ogilvy, Mexico City
•    Bronze - Branded Entertainment - Video Podcast for Casa de la Amistad titled “Future Talks”
VML, Mexico City
•    Silver - Branded Entertainment - Scripted Short Film for Telefonica Movistar Telecom titled “This Is Not A Game”
•    Silver - TV & Cinema - Corporate Purpose/Social Responsibility for Telefonica Movistar Telecom titled “This Is Not A Game”
•    Bronze - Evolution - Gaming for Telefonica Movistar Telecom titled “This Is Not A Game”
•    Bronze - Online Film - Gaming for Telefonica Movistar Telecom titled “This Is Not A Game”
•    Bronze - Use of Social Media & Influencers - Entertainment for Telefonica Movistar Telecom titled “This Is Not A Game”
•    Finalist - Music & Sound - Sound Design for Telefonica Movistar Telecom titled “This Is Not A Game”
•    Finalst - Online Film - Corporate Purpose/Social Responsibility for Telefonica Movistar Telecom titled “This Is Not A Game”
Grey México, México City
•    Finalst - TV & Cinema - Media for Diary La Unión ARTICULO 19 titled “The Last Trip”
 
PERU won 13 Statues and one Finalist (including Circus Grey):
 
Agosto Music & Sound Craft, Lima
•    Bronze - Music & Sound - Use of Licensed Music for Peruvian Cancer Foundation titled “Cancer Before Cancer”
VML, Lima
•    Finalist - Pharma & Medical - Branded: Prototype for Sapolio titled “The Guardian Toad”
 

In total, 935 LIA Statues awarded to 45 countries from around the world. The Winners and Finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honouring 270 Finalists across 29 categories.

 
 
Of The Year Awards will be announced 4th November.
 
This year 29 Grand LIAs were awarded:
Rethink, Toronto was awarded the Ambient & Activation Grand LIA for Coors Light titled “Coors Light's Out”
Area 23, an IPG Health Company, New York was awarded the Audio & Radio Grand LIA for Siemens Healthineers titled “Magnetic Stories”
Colenso BBDO, Auckland was awarded the Billboard Grand LIA for PEDIGREE titled “Adoptable. By PEDIGREE.”
Creative X, Menlo Park was awarded the Branded Content Grand LIA for WhatsApp titled “We Are Ayenda”
Wolf BKK, Bangkok was awarded the Branded Entertainment Grand LIA for KFC Thailand titled “Uncle KFC's Rice Bowl”
AKQA, Amsterdam was awarded the Creative Strategy Grand LIA for Pink Chip titled “The First Index To Put A Price On Bias”
MRM Brazil, São Paulo was awarded the Creative Use of Data Grand LIA for Samsung titled “Samsung ThrowBack Deals”
FCB NY, New York was awarded the Creativity In B2B Grand LIA for Spotify titled “Spreadbeats”
Ogilvy PR, New York was awarded the Creativity In PR Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Area 23, an IPG Health Company, New York was awarded the Creativity In PR - Public Service/Charity/NGO Grand LIA for Transgender Day of Visibility titled “In Transit”
Circus Grey, Lima was awarded the Design Grand LIA for UNACEM titled “Sightwalks”
Marcel, Paris was awarded the Digital Grand LIA for Orange titled “WoMen's Football”
Colenso BBDO, Auckland was awarded the Direct Grand LIA for Skinny Mobile titled “Skinny Phone It In”
Klick Health, Toronto was awarded the Evolution Grand LIA for KVI Brave Fund titled “Voice 2 Diabetes”
Ogilvy PR, New York was awarded the Health & Wellness Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Indiana Production, Milan was awarded the Health & Wellness - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
Klick Health, Toronto was awarded the Health & Wellness-Craft Grand LIA for Café Joyeux titled “47”
Ogilvy PR, New York was awarded the Integration Grand LIA for CeraVe Skincare titled “Michael CeraVe”
The Monkeys, Part of Accenture Song, Sydney was awarded the Music & Sound Grand LIA for Sydney Opera House titled “Play it Safe”
Rethink, Toronto was awarded the Non-Traditional Grand LIA for Coors Light titled “Coors Light's Out”
Marcel, Paris was awarded the Online Film Grand LIA for Orange titled “WoMen's Football”
Ogilvy Taipei, Taipei was awarded the Pharma & Medical Grand LIA for HPV Cancer Prevention - The Life Bureau titled “Ep1. Freedom Hooray”, “Ep2. Love is Everything”, “Ep3. Hope Descends”
TBWA\Health Collective, New York was awarded the Pharma & Medical-Craft Grand LIA for Moderna titled “Ashe Versus”
DAVID Madrid, Madrid was awarded the Poster Grand LIA for JCDecaux titled “Meet Marina Prieto”
Revolver, Sydney was awarded the Production & Post-Production Grand LIA for Telstra  titled “Better on a Better Mobile Network”
TBWA\Hakuhodo Inc., Tokyo was awarded the Transformative Business Impact Grand LIA for McDonald's Hiring titled “No Smiles”
Creative X, Menlo Park was awarded the TV & Cinema Grand LIA for WhatsApp titled “We Are Ayenda”
AMVBBDO, London was awarded the Use of Social Media & Influencers Grand LIA for Sheba titled “Gravy Race”
Indiana Production, Milan was awarded the Use of Social Media & Influencers - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
 
 
# # #
 
Notes to the Editor:
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.
 
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.
 
That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients.
 
All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.
 
The exclusive and sought-after, Creative LIAisons educational program, funded by LIA, was implemented in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.
 
LIA is part of the WARC Creative 100.