2024 Press Releases
15 October 2024
Press Contact: Patricia Censoprano
patricia@liaawards.com
Mobile: +1 917 287 2824
For Immediate Release
patricia@liaawards.com
Mobile: +1 917 287 2824
For Immediate Release
LONDON INTERNATIONAL AWARDS ANNOUNCES THE
2024 WINNERS & FINALISTS FROM AUSTRALIA AND NEW ZEALAND
Grand LIAs were awarded to Colenso BBDO, Auckland;
The Monkeys, Part of Accenture Song, Sydney and Revolver, Sydney
(15 October 2024) London International Awards (LIA), one of the world’s most distinguished International Awards for creativity, after ten days of rigorous onsite judging by some of the industry’s top luminaries, is delighted to unveil the Winners & Finalists from Australia and New Zealand.
Each juror sees every piece of work in their respective Categories. There is no pre-judging of the entries. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
Barbara Levy, President of LIA, said, "Both Australia and New Zealand were honored with two Grand LIAs each. Giving them a total of four Grand LIAs from 29 categories in the show. That is a very impressive number! Every year, Australia and New Zealand showcase the best work that gets people talking, not just now but for years to come. Well done to our Antipodean Winners!"
This year the juries awarded 2 Grand LIAs to companies in Australia. Additionally they were awarded 6 Gold, 7 Silver and 18 Bronze Statues and attained 7 Finalists. New Zealand took home 2 Grand LIAs, 8 Gold and 4 Silver Statues.
This year the juries awarded 2 Grand LIAs to companies in Australia. Additionally they were awarded 6 Gold, 7 Silver and 18 Bronze Statues and attained 7 Finalists. New Zealand took home 2 Grand LIAs, 8 Gold and 4 Silver Statues.
The inaugural Direct Grand LIA was awarded to Colenso BBDO, Auckland for Skinny Mobile "Skinny Phone It In". Additionally, Skinny Mobile was awarded 4 Gold Statues by three different juries.
Colenso BBDO were also awarded the Billboard Grand LIA for their client PEDIGREE “Adoptable. By PEDIGREE.”, this work also won 4 Gold and 4 Silver Statues awarded in five different categories. In total they brought home 14 Statues to New Zealand:
• Grand LIA for Billboard for PEDIGREE titled “Adoptable. By PEDIGREE.”
• Grand LIA for Direct for Skinny Mobile titled “Skinny Phone It In”
• Gold - Billboard - Corporate Purpose/Social Responsibility for PEDIGREE titled “Adoptable. By PEDIGREE.”
• Gold - Audio & Radio - Consumer Campaign for Skinny Mobile - Skinny Phone It In Campaign titled “Lawyer”, “Dairy”, “Strip Club”
• Gold - Billboard - Home Products for PEDIGREE titled “Adoptable. By PEDIGREE.”
• Gold - Billboard - Utilities for Skinny Mobile titled “Skinny Phone It In”
• Gold - Direct - Craft - Copywriting for Skinny Mobile titled “Skinny Phone It In”
• Gold - Direct - Out of Home - Instore and Transit for Skinny Mobile titled “Skinny Phone It In”
• Gold - Non-Traditional - Direct Marketing for PEDIGREE titled “Adoptable. By PEDIGREE.”
• Gold - Transformative Business Impact - Commercial Transformation: Purpose for PEDIGREE titled “Adoptable. By PEDIGREE.”
• Silver - Direct - Good and Purpose for PEDIGREE titled “Adoptable. By PEDIGREE.”
• Silver - Direct - Out of Home - Instore and Transit for PEDIGREE titled “Adoptable. By PEDIGREE.”
• Silver - Non-Traditional - Corporate Purpose/Social Responsibility for PEDIGREE titled “Adoptable. By PEDIGREE.”
• Silver - Print - Consumer Campaign for PEDIGREE - Don't Judge, Adopt. Campaign titled “Sunglasses”, “Prom”, “Yearbook”
• Grand LIA for Billboard for PEDIGREE titled “Adoptable. By PEDIGREE.”
• Grand LIA for Direct for Skinny Mobile titled “Skinny Phone It In”
• Gold - Billboard - Corporate Purpose/Social Responsibility for PEDIGREE titled “Adoptable. By PEDIGREE.”
• Gold - Audio & Radio - Consumer Campaign for Skinny Mobile - Skinny Phone It In Campaign titled “Lawyer”, “Dairy”, “Strip Club”
• Gold - Billboard - Home Products for PEDIGREE titled “Adoptable. By PEDIGREE.”
• Gold - Billboard - Utilities for Skinny Mobile titled “Skinny Phone It In”
• Gold - Direct - Craft - Copywriting for Skinny Mobile titled “Skinny Phone It In”
• Gold - Direct - Out of Home - Instore and Transit for Skinny Mobile titled “Skinny Phone It In”
• Gold - Non-Traditional - Direct Marketing for PEDIGREE titled “Adoptable. By PEDIGREE.”
• Gold - Transformative Business Impact - Commercial Transformation: Purpose for PEDIGREE titled “Adoptable. By PEDIGREE.”
• Silver - Direct - Good and Purpose for PEDIGREE titled “Adoptable. By PEDIGREE.”
• Silver - Direct - Out of Home - Instore and Transit for PEDIGREE titled “Adoptable. By PEDIGREE.”
• Silver - Non-Traditional - Corporate Purpose/Social Responsibility for PEDIGREE titled “Adoptable. By PEDIGREE.”
• Silver - Print - Consumer Campaign for PEDIGREE - Don't Judge, Adopt. Campaign titled “Sunglasses”, “Prom”, “Yearbook”
Revolver, Sydney was awarded the Production & Post-Production Grand LIA for Telstra titled "Better on a Better Mobile”. In addition to the Grand LIA, Revolver were awarded 2 Gold and 2 Bronze Statues:
• Grand LIA for Production & Post-Production for Telstra titled “Better on a Better Mobile Network”
• Gold - Production & Post-Production - Direction Campaign for Telstra titled “Better on a Better Mobile Network Campaign”
• Gold - Production & Post-Production - Stop-Frame Animation Campaign for Telstra titled “Better on a Better Mobile Network Campaign”
• Bronze - Production & Post-Production - Direction for Channel 4 titled “Considering What”
• Bronze - Production & Post-Production - Performance/Casting for Sydney Opera House titled “Play It Safe”
• Grand LIA for Production & Post-Production for Telstra titled “Better on a Better Mobile Network”
• Gold - Production & Post-Production - Direction Campaign for Telstra titled “Better on a Better Mobile Network Campaign”
• Gold - Production & Post-Production - Stop-Frame Animation Campaign for Telstra titled “Better on a Better Mobile Network Campaign”
• Bronze - Production & Post-Production - Direction for Channel 4 titled “Considering What”
• Bronze - Production & Post-Production - Performance/Casting for Sydney Opera House titled “Play It Safe”
The Monkeys, Part of Accenture Song, Sydney was awarded the Music & Sound Grand LIA for "Play it Safe" created for the client Sydney Opera House. They were also awarded a Gold and a Bronze for the same piece of work:
• Grand LIA for Music & Sound for Sydney Opera House titled “Play it Safe”
• Gold - Music & Sound - Original Music with Lyrics for Sydney Opera House titled “Play it Safe”
• Bronze - Branded Entertainment - Music Videos for Sydney Opera House titled “Play it Safe”
• Grand LIA for Music & Sound for Sydney Opera House titled “Play it Safe”
• Gold - Music & Sound - Original Music with Lyrics for Sydney Opera House titled “Play it Safe”
• Bronze - Branded Entertainment - Music Videos for Sydney Opera House titled “Play it Safe”
Additional Winners from Australia include (in alphabetical order):
Alt.vfx, Brisbane
• Bronze - Production & Post-Production - CGI Animation for Telstra titled “Hello Christmas”
• Bronze - Production & Post-Production - CGI Animation for Telstra titled “Hello Christmas”
Bear Meets Eagle on Fire, Sydney
• Silver - Design - Craft - Art Direction Campaign for Telstra titled “Better On A Better Network (Compilation 26 spots), Making of Film”
• Silver - Design - Craft - Copywriting Campaign for Telstra titled “Better On A Better Network (Compilation 26 spots), Making of Film”
• Silver - TV & Cinema - Consumer Campaign for Telstra titled “Better On A Better Network, Making of”
• Silver - Design - Craft - Art Direction Campaign for Telstra titled “Better On A Better Network (Compilation 26 spots), Making of Film”
• Silver - Design - Craft - Copywriting Campaign for Telstra titled “Better On A Better Network (Compilation 26 spots), Making of Film”
• Silver - TV & Cinema - Consumer Campaign for Telstra titled “Better On A Better Network, Making of”
BRING - Universal Music for Brands, Sydney
• Bronze - Music & Sound - Original Music with Lyrics for Coke Studio titled “Takeover”
• Bronze - Music & Sound - Original Music with Lyrics for Coke Studio titled “Takeover”
Exit Films Australia, Sydney
• Gold - Production & Post-Production - Direction for Telstra titled “This is Footy Country”
• Gold - Production & Post-Production - Direction for Telstra titled “This is Footy Country”
FINCH, Sydney
• Gold - Health & Wellness-Craft - Music Adaptation - Instrumental for The Brain Cancer Centre titled “The Public Diagnosis”
• Silver - Production & Post-Production - Direction for TAB titled “Our Sport Is Sport”
• Silver - Production & Post-Production - Editing for TAB titled “Our Sport Is Sport”
• Silver - Health & Wellness-Craft - Direction for The Brain Cancer Centre titled “The Public Diagnosis”
• Bronze - Health & Wellness-Craft - Editing for The Brain Cancer Centre titled “The Public Diagnosis”
• Bronze - Production & Post-Production - Direction Campaign for Pepperstone - Don't Be Fine With It titled “Tennis”, “Suits”
• Gold - Health & Wellness-Craft - Music Adaptation - Instrumental for The Brain Cancer Centre titled “The Public Diagnosis”
• Silver - Production & Post-Production - Direction for TAB titled “Our Sport Is Sport”
• Silver - Production & Post-Production - Editing for TAB titled “Our Sport Is Sport”
• Silver - Health & Wellness-Craft - Direction for The Brain Cancer Centre titled “The Public Diagnosis”
• Bronze - Health & Wellness-Craft - Editing for The Brain Cancer Centre titled “The Public Diagnosis”
• Bronze - Production & Post-Production - Direction Campaign for Pepperstone - Don't Be Fine With It titled “Tennis”, “Suits”
Howatson+Company, Sydney
• Bronze - Audio & Radio - Sound Mixing for Mastercard titled “TOUCH”
• Bronze - Music & Sound - Experiential Use of Music & Sound for Mastercard titled “TOUCH”
• Finalist - Audio & Radio - Sound Design for Mastercard titled “TOUCH”
• Finalist - Audio & Radio - Sound Editing for Mastercard titled “TOUCH”
• Finalist - Branded Entertainment - Entertainment - Audio for Mastercard titled “TOUCH”
• Bronze - Audio & Radio - Sound Mixing for Mastercard titled “TOUCH”
• Bronze - Music & Sound - Experiential Use of Music & Sound for Mastercard titled “TOUCH”
• Finalist - Audio & Radio - Sound Design for Mastercard titled “TOUCH”
• Finalist - Audio & Radio - Sound Editing for Mastercard titled “TOUCH”
• Finalist - Branded Entertainment - Entertainment - Audio for Mastercard titled “TOUCH”
Kwpx&partners, Perth
• Bronze - Online Film - Political for Western Australian Police Union titled “Cop Enough”
• Bronze - Online Film - Political for Western Australian Police Union titled “Cop Enough”
Level Two Music, Melbourne
• Bronze - Music & Sound - Use of Licensed Music for Telstra titled “This Is Footy Country”
• Bronze - Music & Sound - Use of Licensed Music for Telstra titled “This Is Footy Country”
M&C Saatchi
• Bronze - Creative Use of Data - Data Visualization for Minderoo Foundation titled “The Plastic Forecast”
• Finalist - Integration - Public Service/Charity/NGO for Minderoo Foundation titled “We Are The Warning”
• Bronze - Creative Use of Data - Data Visualization for Minderoo Foundation titled “The Plastic Forecast”
• Finalist - Integration - Public Service/Charity/NGO for Minderoo Foundation titled “We Are The Warning”
Matt Pitcher, Perth
• Bronze - Production & Post-Production - Performance/Casting for Western Australian Police Union titled “Cop Enough”
• Bronze - Production & Post-Production - Performance/Casting for Western Australian Police Union titled “Cop Enough”
Ogilvy Australia, Sydney
• Silver - Integration - Creativity in Commerce for KFC Australia titled “Kentucky Fly”
• Bronze - Digital - Mobile Advertising for KFC Australia titled “Kentucky Fly”
• Bronze - Direct - Digital for KFC Australia titled “Kentucky Fly”
• Finalist - Creative Strategy - Retail for KFC Australia titled “Kentucky Fly”
• Silver - Integration - Creativity in Commerce for KFC Australia titled “Kentucky Fly”
• Bronze - Digital - Mobile Advertising for KFC Australia titled “Kentucky Fly”
• Bronze - Direct - Digital for KFC Australia titled “Kentucky Fly”
• Finalist - Creative Strategy - Retail for KFC Australia titled “Kentucky Fly”
Rumble Studios, Sydney
• Bronze - Music & Sound - Sound Design for ROLLiN' titled “Smooth”
• Bronze - Music & Sound - Sound Design for ROLLiN' titled “Smooth”
Sonar Music, Sydney
• Finalist - Music & Sound - Original Music - Score for Hospitals United For Sick Kids titled “Blip: Lightyears from Home”
• Finalist - Music & Sound - Original Music - Score for Hospitals United For Sick Kids titled “Blip: Lightyears from Home”
Special, Melbourne
• Bronze - Creativity In B2B - Corporate Purpose/Social Responsibility for Shift 20 Initiative
• Bronze - Creativity In B2B - Corporate Purpose/Social Responsibility for Shift 20 Initiative
TBWA\Melbourne, Melbourne
• Bronze - Design - Editorial Design for Who Gives A Crap titled “Winnie-The-Pooh: The Deforested Edition”
• Bronze - Design - Editorial Design for Who Gives A Crap titled “Winnie-The-Pooh: The Deforested Edition”
The Editors, Sydney
• Gold - Production & Post-Production - Editing for Telstra titled “This Is Footy Country”
• Gold - Production & Post-Production - Editing for Telstra titled “This Is Footy Country”
Thinkerbell, Melbourne
• Finalist - Integration - Direct Marketing for BINGE Originals titled “Scene Scents | A BINGE Innovation”
• Finalist - Integration - Direct Marketing for BINGE Originals titled “Scene Scents | A BINGE Innovation”
In total, 935 LIA Statues awarded to 45 countries from around the world. The Winners and Finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honouring 270 Finalists across 29 categories.
Of The Year Awards will be announced 4th November.
This year 29 Grand LIAs were awarded:
Rethink, Toronto was awarded the Ambient & Activation Grand LIA for Coors Light titled “Coors Light's Out”
Area 23, an IPG Health Company, New York was awarded the Audio & Radio Grand LIA for Siemens Healthineers titled “Magnetic Stories”
Colenso BBDO, Auckland was awarded the Billboard Grand LIA for PEDIGREE titled “Adoptable. By PEDIGREE.”
Creative X, Menlo Park was awarded the Branded Content Grand LIA for WhatsApp titled “We Are Ayenda”
Wolf BKK, Bangkok was awarded the Branded Entertainment Grand LIA for KFC Thailand titled “Uncle KFC's Rice Bowl”
AKQA, Amsterdam was awarded the Creative Strategy Grand LIA for Pink Chip titled “The First Index To Put A Price On Bias”
MRM Brazil, São Paulo was awarded the Creative Use of Data Grand LIA for Samsung titled “Samsung ThrowBack Deals”
FCB NY, New York was awarded the Creativity In B2B Grand LIA for Spotify titled “Spreadbeats”
Ogilvy PR, New York was awarded the Creativity In PR Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Area 23, an IPG Health Company, New York was awarded the Creativity In PR - Public Service/Charity/NGO Grand LIA for Transgender Day of Visibility titled “In Transit”
Circus Grey, Lima was awarded the Design Grand LIA for UNACEM titled “Sightwalks”
Marcel, Paris was awarded the Digital Grand LIA for Orange titled “WoMen's Football”
Colenso BBDO, Auckland was awarded the Direct Grand LIA for Skinny Mobile titled “Skinny Phone It In”
Klick Health, Toronto was awarded the Evolution Grand LIA for KVI Brave Fund titled “Voice 2 Diabetes”
Ogilvy PR, New York was awarded the Health & Wellness Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Indiana Production, Milan was awarded the Health & Wellness - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
Klick Health, Toronto was awarded the Health & Wellness-Craft Grand LIA for Café Joyeux titled “47”
Ogilvy PR, New York was awarded the Integration Grand LIA for CeraVe Skincare titled “Michael CeraVe”
The Monkeys, Part of Accenture Song, Sydney was awarded the Music & Sound Grand LIA for Sydney Opera House titled “Play it Safe”
Rethink, Toronto was awarded the Non-Traditional Grand LIA for Coors Light titled “Coors Light's Out”
Marcel, Paris was awarded the Online Film Grand LIA for Orange titled “WoMen's Football”
Ogilvy Taipei, Taipei was awarded the Pharma & Medical Grand LIA for HPV Cancer Prevention - The Life Bureau titled “Ep1. Freedom Hooray”, “Ep2. Love is Everything”, “Ep3. Hope Descends”
TBWA\Health Collective, New York was awarded the Pharma & Medical-Craft Grand LIA for Moderna titled “Ashe Versus”
DAVID Madrid, Madrid was awarded the Poster Grand LIA for JCDecaux titled “Meet Marina Prieto”
Revolver, Sydney was awarded the Production & Post-Production Grand LIA for Telstra titled “Better on a Better Mobile Network”
TBWA\Hakuhodo Inc., Tokyo was awarded the Transformative Business Impact Grand LIA for McDonald's Hiring titled “No Smiles”
Creative X, Menlo Park was awarded the TV & Cinema Grand LIA for WhatsApp titled “We Are Ayenda”
AMVBBDO, London was awarded the Use of Social Media & Influencers Grand LIA for Sheba titled “Gravy Race”
Indiana Production, Milan was awarded the Use of Social Media & Influencers - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
# # #
Notes to the Editor:
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.
That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients.
All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.
The exclusive and sought-after, Creative LIAisons educational program, funded by LIA, was implemented in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.
That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients.
All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.
The exclusive and sought-after, Creative LIAisons educational program, funded by LIA, was implemented in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.
LIA is part of the WARC Creative 100.