2024 Press Releases

Previous Next
Back to Listing
04 November 2024

Press Contact: Patricia Censoprano  
patricia@liaawards.com
Mobile: +1 917 287 2824

For Immediate Release
 

LIA 2024 ANNOUNCES THE TOP AWARDS FOR HEALTH & PHARMA

LIA Global Health & Pharma Network of the Year is IPG Health
LIA Global Health & Pharma Agency of the Year is TBWA\Health Collective, New York
LIA Global Independent Health & Pharma Agency of the Year is Klick Health, Toronto
LIA Global Health & Pharma Client of the Year awarded to Café Joyeux 

 

(4 November 2024) London International Awards (LIA), one of the world’s most prestigious Global Award Shows, and part of the WARC Creative 100 Rankings, in its tradition of a total focus on creativity, is pleased to reveal its 2024 Global and Regional Health & Pharma Of The Year Winners.
 
The 39th Annual London International Awards judging convened over a 10-day period at Encore at Wynn, Las Vegas. The juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their categories together on-site through all rounds of judging. All jurors saw every piece of work, as there was no pre-judging to narrow the entries. This practice ensures that the work is judged fairly/equally and to its fullest merit.??


Calculating the Of The Year Awards: All winning work is assigned a point value that correlates to a statue win. The points attained from all Grand LIA, Gold, Silver, Bronze and Finalist wins within the Health & Wellness; Pharma & Medical; Health & Wellness-Craft and Pharma & Medical-Craft Categories contribute to the Health & Pharma Of The Year Awards, regardless of entering company. We use the credits input at time of entry to calculate these points. 

 

This year LIA has introduced a Ranking of our 2024 Global of the Year Winners.  These ranking can be viewed on our Winners Site.


After a meticulous and thorough calculation of the points assigned to Winners and Finalists, LIA is proud to announce this year's prestigious 'Of The Year' Winners:

WPP was named Holding Company Of The Year. Their agencies, representing 27 different countries, attained points from a total of 251 Statue wins, including 8 Grand LIAs. They also attained 93 Finalists. 

Ogilvy was awarded Global Network Of The Year for the fourth consecutive year. They were also named Regional Network Of The Year for Asia and North America. Contributing to these wins were the Health & Wellness Grand LIA awarded to Ogilvy PR, New York for CeraVe Skincare titled "Michael CeraVe" and the Pharma & Medical Grand LIA awarded to Ogilvy Taiwan for HPV Cancer Prevention - The Life Bureau titled "Ep1. Freedom Hooray", "Ep2. Love is Everything", "Ep3. Hope Descends". This is the first Grand LIA brought home to Taiwan.  

 

For the third consecutive year, IPG Health was awarded Global Health & Pharma Network Of The Year. The Health & Wellness; Pharma & Medical; Health & Wellness-Craft and Pharma & Medical-Craft juries awarded 13 Statues to their agencies Area 23 and FCB Health, 2 Gold, 4 Silver and 7 Bronze, they also attained 5 Finalists. They were also named Regional Health & Pharma Network for North America.

 

Outside the Health & Pharma arena, Area 23, an IPG Health Company, New York garnered two Grand LIAs. The Audio & Radio jury awarded Area 23 the Grand LIA for their client Siemens Healthineers titled “Magnetic Stories”. “Magnetic Stories” was also awarded 4 Gold and 4 Silver Statues.

 

Area 23 also took home the Creativity in PR Public Service/Charity/NGO Grand LIA for Transgender Day of Visibility titled “In Transit”. In addition, “In Transit” received a Gold and three Bronze LIAs.  

 

TBWA\Health Collective, New York was awarded the Global Health & Pharma Agency of the Year and the Regional Health & Pharma Agency for North America. Their work for Moderna titled “Ashe Versus” contributed to this honor, winning the Pharma & Medical - Craft Grand LIA, three Gold LIAs and attaining one Finalist.

 

On receiving this prestigious award, Jonathan Isaacs, Global Chief Creative Officer of TBWA\Health Collective, commented, "This was already an unbelievable year—and then to get this honor on top of our sundae! I have run out of superlatives so I'll just say: thank you to our incredible client partners who demand disruptive thinking and thank you to our hyper-talented people who find a way to bring it every day." 

 

Klick Health was awarded Global Independent Health & Pharma Agency of the Year. This is their second coveted black Global Statue win. This year they’re credited for work that won 20 statues for four different clients including the Health & Wellness - Craft Grand LIA awarded to Café Joyeux titled “47.” Klick Health, Toronto was also named Regional Independent Health & Pharma Agency Of The Year for North America.  

 

Café Joyeux, fuelled by their multiple wins, was awarded the Global Health & Pharma Client Of The Year. With 18 locations across Europe, Café Joyeux was established with a global mission: to transform society's perception of disability by dedicating its efforts to the employment and training of people with mental and cognitive disabilities. “47” is a piece specifically about Down-Syndrome, every aspect, from music, to voice-over, to character design is created with individuals with and touched by Down syndrome.

 

Rich Levy, Chief Creative Officer of Klick Health, stated "We fell in love with the Café Joyeux team and their mission during our very first phone call. Seeing them recognized as the Health & Pharma Client of the Year just reaffirms something we've known for a long time; they are truly an amazing, inspirational organization that others can learn from."

 

The Health & Wellness - Public Service/Charity/NGO Grand LIA was awarded to Indiana Production, Milan for Coordown titled “Assume That I Can”.

 

Barbara Levy, President of LIA, said, “Over the years, Health and Pharma work has been connecting with consumers on a deeper level. We see work that doesn’t just talk to consumers. They build communities. Work that demonstrates transparency and a genuine way to solve a problem always rises to the top.”

 

View All the Winners & Finalists with full creative credits

 

Complete List of Global Of The Year Winners:
Holding Company of the Year: WPP 
Network of the Year: Ogilvy 
Client of the Year: CeraVe 
Agency of the Year: Ogilvy, New York 
Independent Network of the Year: Serviceplan Group
Independent Agency of the Year: Rethink, Toronto 
Health & Pharma Network of the Year: IPG Health 
Health & Pharma Client of the Year: Café Joyeux 
Health & Pharma Agency of the Year: TBWA\Health Collective, New York 
Independent Health & Pharma Agency of the Year: Klick Health, Toronto 
In-House Company of the Year: Creative X, Menlo Park 
Design Company of the Year: Circus Grey, Lima 
Production Company of the Year: Prettybird 
Post-Production Company of the Year: Mackcut 
PR Network of the Year: Ogilvy PR 
PR Company of the Year: Ogilvy PR, New York 
Music & Sound Company of the Year: Canja Audio Culture 
Audio & Radio Company of the Year: Sonido, Lisbon and Tempest, Brooklyn 

The following companies were honored with the 2024 Regional Of The Year Awards for Asia:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: TBWA\Hakuhodo Inc., Tokyo
Regional Design Company Of The Year: VML Ogilvy Japan, Tokyo
Regional Production Company Of The Year: ROBOT Communications Inc., Tokyo
Regional Post-Production Company Of The Year: The Mill Shanghai, Shanghai
Regional PR Network Of The Year: MSL
Regional PR Company Of The Year: Edelman Thailand, Bangkok
Regional Music & Sound Company Of The Year: CODA, Shanghai

The following companies were honored with the 2024 Regional Of The Year Awards for Australia and New Zealand:
Regional Network Of The Year: BBDO
Regional Agency Of The Year: Colenso BBDO, Auckland
Regional Independent Agency Of The Year: Bear Meets Eagle on Fire, Sydney
Regional Production Company Of The Year: Revolver, Sydney
Regional Post-Production Company Of The Year: The Editors
Regional PR Network Of The Year: Eleven
Regional PR Company Of The Year: GRC Partners + Porter Novelli, Auckland
Regional Music & Sound Company Of The Year: Rumble Studios, Sydney

The following companies were honored with the 2024 Regional Of The Year Awards for Europe:
Regional Network Of The Year: Publicis
Regional Agency Of The Year: Marcel Paris
Regional Independent Network Of The Year: Serviceplan Group
Regional Independent Agency Of The Year: Serviceplan Germany, Hamburg
Regional Design Company Of The Year: Le Pub, Milan
Regional Production Company Of The Year: Indiana Production, Milan
Regional Post-Production Company Of The Year: Deseif Films, Madrid
Regional PR Network Of The Year: Edelman 
Regional PR Company Of The Year: Edelman London
Regional Music & Sound Company Of The Year: Stabbiolo Music, Sarteano, Italy
Regional Audio & Radio Company Of The Year: Sonido, Lisbon

The following companies were honored with the 2024 Regional Of The Year Awards for Middle East and Africa:
Regional Agency Of The Year: Saatchi & Saatchi ME, Dubai
Regional Independent Agency Of The Year: BigTime Creative Shop, Riyadh
Regional Design Company Of The Year: SRMG Labs, Riyadh
Regional Production Company Of The Year: Deja Vu, Dubai
Regional Post-Production Company Of The Year: Liwa Content.Driven, Dubai

The following companies were honored with the 2024 Regional Of The Year Awards for North America:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: Ogilvy, New York
Regional Independent Network Of The Year: Rethink
Regional Independent Agency Of The Year: Rethink, Toronto
Regional Health & Pharma Network Of The Year: IPG Health
Regional Health & Pharma Agency Of The Year: TBWA\Health Collective, New York
Regional Independent Health & Pharma Agency Of The Year: Klick Health, Toronto
Regional In-House Company Of The Year: Creative X, Menlo Park
Regional Design Company Of The Year: MullenLowe U.S., New York
Regional Production Company Of The Year: Prettybird, Culver City
Regional Post-Production Company Of The Year: Mackcut
Regional PR Network Of The Year: Weber Shandwick
Regional PR Company Of The Year: Ogilvy PR, New York
Regional Music & Sound Company Of The Year: Tempest, Brooklyn
Regional Audio & Radio Company Of The Year: Tempest, Brooklyn

The following companies were honored with the 2024 Regional Of The Year Awards for South America:
Regional Network Of The Year: Grey
Regional Agency Of The Year: Circus Grey, Lima
Regional Design Company Of The Year: Circus Grey, Lima
Regional Production Company Of The Year: Rebeca, Lima
Regional Post-Production Company Of The Year: Colossal, São Paulo
Regional PR Company Of The Year: LLYC, Lima
Regional Music & Sound Company Of The Year: Canja Audio Culture 
 
?

Logos and Of The Year Statue Images
?

# # #

Notes to the Editor:
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types. 39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.
 
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. We are proud to award the best creative work each year in all forms of media: Advertising, Design, Package Design, Data, Technology, Craft, Health, Pharma, Music, PR, Innovation, Strategy, B2B and much more.
 
That’s why every year, LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients.
 
All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are onsite for all judging from the first round through statue discussions. There is no pre-judging to narrow the entries.
 
The exclusive and sought-after, Creative LIAisons educational program, funded by LIA, was implemented in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.

LIA is part of the WARC Creative 100.