This special edition of Transatlantic, hosted by Simone Nobili, brings you Season 2 featuring the oceans of LIA's 2023 Jury Presidents!
Renamed Ocean's Seventeen in honor of the 2007 film, Ocean's 13 directed by Steven Soderbergh that was set in Vegas, this season was recorded live at Encore @ Wynn, Las Vegas, from 7th October to 15th October 2023, running concurrently with LIA judging.
In a room where red was the dominant color and casino chips were scattered across a coffee table, Simone used "The 7 Seas Interview" format to dive deep into the lives and works of his guests, bringing to the surface undiscovered stories.
Season 2, Episode 15 features Adam Ferrier, Founder and Chief Thinker, Thinkerbell.
Meet Adam, an Australian psychologist in Bermuda shorts and green sneakers, who in his younger years identified the underlying constructs of cool people and has maintained a revered love for the 1995 movie 'The Last Supper.' Mr. Ferrier is like the pattern in every carpet in a Vegas casino - one of a kind.
Adam was the 2023 LIA Transformative Business Impact and Creative Use of Data Jury President.
Mukund Olety, Chief Creative Officer of VML India Speaks on the
LIA Judging Experience and On
Creative LIAisons Giving Back
Mukund Olety, Chief
Creative Officer at VML India was a 2023 London International Awards Juror on the Digital and Use of Social Media & Influencers Jury. He was also a Creative LIAisons speaker.
LIA invites industry leaders and trendsetters on both the creative and client side as jurors, assembling the most celebrated people in the industry for 10 days of judging in Las Vegas. In addition to this, LIA welcomes a contingent of 125 young creatives from around the globe to the Creative LIAisons onsite program, an educational training and networking program for emerging talent.
Mukund highlights the transparency and uniqueness of LIA judging. LIA is also the only global award show that allows the press, global excellence teams and young creatives full access into the jury rooms for observation during judging, including the statue discussions, allowing for full transparency. This opportunity is an invaluable learning experience for the Creative LIAisons attendees.
Mukund states, "One aspect of the program I like the most was inviting the Creative LIAisons attendees to join the jurors in the jury room. By giving them visibility and understanding why a piece of work is winning over something else, will make one go back and be a better creative."
Creative LIAisons funded by LIA was established in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent.
The goal is to give young creatives from around the globe, access to learn from the most experienced and awarded people working in our industry. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.
Mukund comments, "I'm really glad LIA is investing back into the industry. What people don't realize is when I give back, I get back more in the long term. The better creatives we groom, the better work happens and better for the awards shows themselves. I love the fact that LIA is investing back into the industry, educating the young creatives and giving them a forum."