LIA Insider / News

16 July 2024
 

LIA Insider Issue 337

 

LONDON INTERNATIONAL AWARDS ANNOUNCES THE
2024 NON-TRADITIONAL AND
TV & CINEMA AND ONLINE FILM JURIES

 

Nadja Lossgott, Chief Creative Officer, AMV BBDO London Named
Non-Traditional Jury President


Marco Venturelli, CCO, Publicis France and CEO/CCO, Publicis Conseil France Named
TV & Cinema and Online Film Jury President

 

London International Awards (LIA), announces Nadja Lossgott, Chief Creative Officer, AMV BBDO London as Jury President for the Non-Traditional competition. Marco Venturelli, Chief Creative Officer, Publicis France and CEO/CCO for Publicis Conseil, Paris, will chair the TV & Cinema and Online Film Jury.

In its 39th year, LIA continues to gather the world’s most celebrated creative minds, whose high standards will set the bar for ensuring that only the very best creative ideas and executions are awarded. Nadja and Marco will lead these two power-house juries through all rounds of judging onsite at Encore @ Wynn, Las Vegas. LIA’s transparent judging ensures that all jurors see every piece of work in their respective categories, having spirited discussions and debates through the very end of statue discussions. These panels decide on the Gold, Silver and Bronze Statue Winners, as well as, the Finalists. Each panel, at their discretion, also decides on whether a Grand LIA will be awarded. As there is no off-site pre-judging, all judges are fully involved from the beginning to the end, so everyone is privy to the final results before they are published.

 

Nadja Lossgott, Chief Creative Officer, AMV BBDO, London, as a first time Jury President for LIA, says in accepting this position for the Non-Traditional competition, “I’m thrilled to be judging the work that doesn’t fit a specific mould and sits outside of the boundaries of the known. These are the ideas and executions that plot a new path for our industry.”
 

‘Engagement’ is crucial to the success of a product or service. Brands want to engage with their consumers in a real and meaningful way. Non-Traditional advertising is an unconventional and inventive way to get attention and involvement from consumers.

 

 

 

 

Marco Venturelli, Chief Creative Officer, Publicis France and CEO/CCO, Publicis Conseil, Paris, Jury President of the TV & Cinema and Online Film Jury, stated, “What I love about LIA is the quality of the juries and the level of discussions. To be able to review together all submissions live is priceless. LIA is a benchmark in our industry. We're not only looking for the best work, but for the few pieces that truly move us forward. The few pieces that reinvent how we do our jobs, from conception to execution.”

 

Since the first 10-second TV commercial in black and white for Bulova watch, ran in 1941, television commercials have come a long way. Consumers can be reached via online, streaming or cable. Television commercials still have massive impact as they combine motion, sound and sight to tell compelling stories that have the power to connect, evoke emotions and leave a lasting impression.

 

Barbara Levy, President of LIA, said, “Today’s consumers are very savvy, as they are exposed to so much information. There is no doubt that brands get results from both Non-Traditional and traditional media such as television, cinema and online film. Bottom line is: creativity is a key component, no matter how brands choose to advertise. We have the best people in both those jury rooms, so we are watching out for the most creative work to emerge from those two competitions.”

 

2024 Non-Traditional Jury

 

Jury President
Nadja Lossgott
Chief Creative Officer
AMV BBDO, London

Mihnea Gheorghiu
Global Chief Creative Officer
Le Pub

Philippa Beaumont
Creative Director
Wieden+Kennedy London
London

Bianca Guimaraes
Executive Creative Director
Mischief @ No Fixed Address Brooklyn 

Luis Constantino
CEO & Chief Creative Officer
OLIVER Latin America
São Paulo 

Morihiko Hasebe
Global ECD
Hakuhodo Inc. 

Andy DiLallo
Founder / CCO
Milk and Honey United Sydney

Matt Murphy
Chief Creative Officer
72andSunny, Los Angeles 

Andrés Ordóñez
Global Chief Creative Officer
FCB 

Doerte Spengler-Ahrens
Non-Executive Chairwoman
Jung von Matt, Hamburg 

 

Liz Taylor
Global Chief Creative Officer
Ogilvy 

 

 

2024 TV & Cinema and Online Film Jury

Jury President
Marco Venturelli
CCO - Publicis France
CEO / CCO - Publicis Conseil Paris

John Forero
President / CCO
DDB Colombia, Bogotá 
 

Samira Ansari
Chief Creative Officer
Ogilvy NY, New York 

 

Jerry Hoak
Chief Creative Officer
The Martin Agency, Richmond
 

Swati Bhattacharya
Former Creative Chairperson
Gurugram 

 

Laura Jordan
Founder / CCO
Uncharted, London 
 

Jon Chalermwong
Chief Creative
audacity Co., Bangkok 

 

Diego Medvedocky
Global Creative Partner
Grey, Buenos Aires 
 

Shayne Millington
Chief Creative Officer
McCann New York, New York 

Courtney Richardson
Creative Director
Droga5, New York 

Micah Walker
Founder / CCO
Bear Meets Eagle On Fire Sydney 

 
 

Judging in Las Vegas commences on 29th September and will be completed on 7th October 2024.

LIA is one of five global shows that is included in the WARC Creative 100 rankings.

For more information on the juries, categories and requirements, visit our website.