LIA Insider / News

29 July 2024

 

LIA Insider Issue 340

LONDON INTERNATIONAL AWARDS ANNOUNCES THE
2024 DIGITAL AND USE OF SOCIAL MEDIA & INFLUENCERS AND MUSIC & SOUND JURIES

 
Malcolm Poynton, Global CCO & President Creative, Cheil Worldwide Named Digital and Use of Social Media & Influencers Jury President
Carol Dunn, Managing Director, Barking Owl, Los Angeles Named Music & Sound Jury President
 

London International Awards announces the Digital and Use of Social Media & Influencers and Music & Sound juries with Malcolm Poynton, Global Chief Creative Officer / President Creative, Cheil Worldwide as Jury President for the Digital and Use of Social Media & Influencers competitions and chairing the Music & Sound Jury will be Carol Dunn, Managing Director, Barking Owl, Los Angeles. 

They will lead their respective juries onsite at Encore @ Wynn, Las Vegas, where they will view and judge all work that has been submitted into their respective categories. As there is no off-site pre-judging, all jurors are fully involved in all rounds of judging, so everyone is privy to the final results before they are published.

 

Malcolm Poynton is passionate about redefining how brands connect with consumers. He is a recognized industry thought leader and champion of how brands can grow, while positively impacting societies. One of the industry’s most awarded creatives, he is recognized by AdAge as one of the ‘World’s Top 10 Digital Minds’. 

 

On chairing the Digital and Use of Social Media & Influencers Jury Poynton said, “Digital, social & influencer marketing is the most exciting, fast-moving space for creativity today. It’s where elections are won, brands are built and fails become memes. I’m looking forward to working with the incredibly talented LIA jury to shine a light on what’s been hot in 2024.”

 

The internet and digital access unlocked a whole new world for advertising. Brands quickly harnessed the power of social media platforms. Consumers can now actively comment, share and participate in promoting a brand. Gone are the days when blanket-marketing method was used. Consumers want brands to talk specifically to them.

 

Carol Dunn’s music career stretches over 30 years, which began on the label side as a switchboard operator at Capitol Records. By being inquisitive and sharing her love of music & film with renowned music supervisor, Karyn Rachtman (Clueless, Pulp Fiction, Get Shorty) she was able to parlay that position from answering phones to sitting behind her own desk and helping produce notable soundtracks such as, Boogie Nights, Stealing Beauty, Baz Lurhmann’s Romeo + Juliet, Mystery Men, Bulworth, Rugats I & II and Office Space to name a few. As the landscape of how music is delivered began moving from actual records & CDs to streams and downloads, her career moved over to music publishing, where she sharpened her synch chops even further. From publishing, she moved directly onto the advertising side and has not looked back.

 

In accepting the honor as Jury President of Music & Sound, Dunn stated, “I am honored to have been named the LIA Music & Sound Jury President for 2024. My passion for integrating music with visuals has propelled me into a position where I can collaborate with some of the most skilled individuals in the industry. The opportunity to assess the work of my peers and be consistently impressed speaks volumes about the dedication and expertise we all have.

Judging the subjectivity of creativity while prioritizing craftsmanship demonstrates an understanding of the nuances involved in evaluating artistic endeavors. As the leader of the jury, I have the important responsibility of facilitating discussions to determine the winners.

My commitment to this role of Jury President reflects a deep respect for the artistry and innovation of music and sound within the advertising industry. I have long been a champion of excellence in music and sound design and along with the rest of my colleagues on this jury, look forward to contributing to the ongoing advancement of creative expression of music and sound design in advertising.

Wish me luck in leading the conversation and recognizing outstanding achievements in the field of music and sound in advertising for 2024!”

The importance of music and sound design cannot be downplayed. Aligning the right music and sound to the visuals sets the atmosphere. These essential components can elevate the emotional connection of a piece of creative work, enhance recall and brand identity. As Leo Tolstoy once rightly said: “Music is the shorthand of emotion.”

Barbara Levy, President of LIA, said, “We engage with digital technology and with music in our everyday life. We cannot imagine a world without either – both powerful media that can move people and leave a lasting impression. We have two very strong Jury Presidents and Jury members for these competitions. People who are the top in the business. And when you have the top people judging, you are assured that only great work will make the cut.”

 

Digital and Use of Social Media & Influencers Jury

Malcolm Poynton Digital and Use of Social Media & Influencers Jury President

Jury President
Malcolm Poynton
Global CCO /
President Creative
Cheil Worldwide

Digital and Use of Social Media & Influencers Juror

Anthony Dever
Head of Creative &
Brand Consultancy
TikTok, Sydney 

Digital and Use of Social Media & Influencers Juror

Jill Applebaum
Chief Creative Officer
Public Inc, New York 

 

Digital and Use of Social Media & Influencers Juror

Graham Drew
Chief Creative Officer
Grey Malaysia & Singapore 

Digital and Use of Social Media & Influencers Juror

Frank Cartagena
US CEO
MullenLowe US 

 

Digital and Use of Social Media & Influencers Juror

Harry Elonen
Senior Brand Manager
Mojang Studios, Stockholm 

Digital and Use of Social Media & Influencers Juror

Juliana Constantino
Executive Creative Director
Pereira O’Dell, New York 

 

Digital and Use of Social Media & Influencers Juror

Daniel Fisher
Global ECD Unilever and Special Projects
Ogilvy 

Digital and Use of Social Media & Influencers Juror

Ryan Ford
President / CCO
Cashmere Agency
Los Angeles 

Digital and Use of Social Media & Influencers Juror

Rita Harbie
Senior Creative Director
Saatchi & Saatchi ME
Dubai 

Digital and Use of Social Media & Influencers Juror

Matt Lawson
CCO, Asia Pacific
Deloitte Digital 

Digital and Use of Social Media & Influencers Juror

Asawin Phanichwatana
Chief Creative Officer
Creative Juice\Bangkok Bangkok 

Digital and Use of Social Media & Influencers Juror

Camila Rodrigues de Souza
Creative Director
Wieden+Kennedy, São Paulo 

Digital and Use of Social Media & Influencers Juror

Shannon Washington
Chief Creative Officer
Gotham, New York 

 
 
 
 
 
 
 
 
 
 
 
 
 
 

Music & Sound  Jury

Carol Dunn Music & Sound  Jury President

Jury President
Carol Dunn
Managing Director
Barking Owl, Los Angeles
 

Music & Sound Juror

Chris Jordao
Partner
Quiet City Music + Sound
Old Greenwich 

 

Music & Sound Juror

Parv Thind
Managing Director /
Partner / Sound Designer
Wave Studios, London 

Music & Sound Juror

Cassiano Derenji
Executive Producer / Partner
DaHouse Audio, Overath 
 

Music & Sound Juror

Christine Leslie
Executive Producer /
Music Supervisor
TA2 Sound + Music Toronto 

Music & Sound Juror

Sander van Maarschalkerweerd
Founder /
Executive Music Supervisor
Sizzer, Amsterdam 

Music & Sound Juror

Karla Henwood
Executive Creative Producer
Squeak E. Clean Studios Sydney

Music & Sound Juror

Halle Petro
Executive Creative Director
Sonic Union, New York 


 

Music & Sound Juror

Brian Yessian
Partner / CCO
Yessian Music, New York

Music & Sound Juror

Eric Johnson
ECD, North America
MassiveMusic

New York 
 

Music & Sound Juror

Henrique Tanji
CEO / Founder
Ritmika Audio Arts
São Paulo 

 
Judging in Las Vegas commences on 29th September and will be completed on 7th October 2024.
LIA is one of five global shows that is included in the WARC Creative 100 rankings.
For more information on the juries, categories and requirements, visit our website: www.liaawards.com.