LIA Insider / News
27 August 2024
LIA Insider Issue 347
Luiz Sanches Takes On the Position of Jury President for
London International Awards 2024 Non-Traditional Jury
Luiz Sanches, CCO of Global Clients & Chairman/Partner, AlmapBBDO will take on the role as Jury president for the LIA 2024 Non-Traditional Jury. The 39th Annual LIA judging will run from 29th September through 7th October, 2024 at Encore @ Wynn Las Vegas.Luiz is one of the most awarded creatives in the world, and the most awarded creative in Brazil. He believes in the power of profoundly creative, simple, and innovative ideas, and has put that belief into creating memorable campaigns for both local and global advertisers, helping to build iconic brands such as Havaianas, Audi, Volkswagen, WhatsApp, Mars, PepsiCo, Bayer, among others. Luiz is no stranger to BBDO, with 30 years of experience in the field, helping to make AlmapBBDO a hallmark of efficacy and creativity in Brazil and across the world. He also serves on BBDO's Global Creative Board and several other global boards.
In stepping into the role of Jury President, Sanches said, “I'm beyond honored to serve as the president of the jury for one of the world's most important creativity and innovation festivals – especially in a field that values disruptive, future-forward ideas."
Barbara Levy, President of LIA, said, “This is the first time Luiz Sanches will be a Jury President at LIA. We are very excited at the prospect of him being the guiding force in the jury room. His 30 years of experience and his work speaks for itself.”
In stepping into the role of Jury President, Sanches said, “I'm beyond honored to serve as the president of the jury for one of the world's most important creativity and innovation festivals – especially in a field that values disruptive, future-forward ideas."
Barbara Levy, President of LIA, said, “This is the first time Luiz Sanches will be a Jury President at LIA. We are very excited at the prospect of him being the guiding force in the jury room. His 30 years of experience and his work speaks for itself.”
Joining Luiz in the Jury Room will be twelve of the world’s most celebrated creative minds, whose high standards will set the bar for ensuring that only the very best creative ideas and executions are awarded. They are: Luis Constantino, OLIVER Latin America, São Paulo; Andy DiLallo, Milk and Honey United, Sydney; Mihnea Gheorghiu, Le Pub Milano; Bianca Guimaraes, Mischief @ No Fixed Address, Brooklyn; Elliot Harris, Havas London; Morihiko Hasebe, Hakuhodo Inc.; Matt Murphy, 72andSunny, Los Angeles; Andrés Ordóñez, FCB; Jo Shoesmith, Amazon; Doerte Spengler-Ahrens, Jung von Matt, Hamburg; Cha Spruce, Wieden+Kennedy, Portland and Liz Taylor, Ogilvy.
Luiz will lead this power-house jury through all rounds of judging onsite at Encore @ Wynn, Las Vegas. LIA’s transparent judging ensures that all jurors see every piece of work in their respective categories, having spirited discussions and debates through the very end of statue discussions. These panels decide on the Gold, Silver and Bronze Statue Winners, as well as, the Finalists. Each panel, at their discretion, also decides on whether a Grand LIA will be awarded. As there is no off-site pre-judging, all judges are fully involved from the beginning to the end, so everyone is privy to the final results before they are published.
LIA is one of five global shows that is included in the WARC Creative 100 rankings.
For more information on the juries, categories and requirements, visit our website.
For more information on the juries, categories and requirements, visit our website.
Entry system closes on 30th August, 2024.