After an intense workshop, teams had just two hours to dream up a new operating company for the fictitious villainous Supercorp, a part of Paul Budnitz's wildly successful Superplastic Universe. Known for its animated characters like Janky and Guggimon, Superplastic commands a massive following of over 26 million fans across TikTok, YouTube, and Instagram. With collaborations with giants like Gucci and Fortnite, and millions in real and virtual product sales, the pressure was on. Teams had to pitch this fictional entity via a TikTok video, crafting new characters with intriguing backstories and innovative product concepts.
The jurors were astounded by the creativity, humor, and craftsmanship that emerged in just two hours, with entries tackling themes from fake news in the media to cancel culture to hypersexualization. "Thank you, everyone, for the impressive work; you all simply blew me away by how far you exceeded my expectations," expressed Nancy Bennett. "We hope to do this again with Creative LIAisons next year."