LIA Insider / News

07 October 2024

LIA Insider Issue 361

 

MORE WINNERS AND FINALISTS ANNOUNCED...

 

Drumroll please! After a rigorous on-site judging process, LIA is thrilled to announce the next batch of Winners & Finalists as judging concludes in four categories: Digital, Use of Social Media & Influencers, Production & Post-Production, and Music Video. Created for Creatives, LIA gathers the industry’s very best in a thorough evaluation process with no online prejudging, ensuring jurors dedicate their complete focus to assessing every submission together, creating a fair and comprehensive selection of winners.

 

Terry Savage, Chairperson of LIA, reflected: "A common comment heard from the juries this year has been that the quality of the work was a very high standard. The quality of the juries was instrumental in ensuring that the best possible result was obtained. This is made easier at LIA, because every judge sees every piece of work in the category they are judging."

 

Keep reading to see which campaigns rose to the top. 

 

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DIGITAL AND USE OF SOCIAL MEDIA & INFLUENCERS
WINNERS AND FINALISTS ANNOUNCED

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Malcolm Poynton, Global Chief Creative Officer and President Creative of Cheil Worldwide, presides over the Digital and Use of Social Media & Influencers Jury and joins the entire panel in proudly honoring this year's victors.

The Digital category applauds breakthrough creativity in the digital space across a range of platforms, including mobile apps, websites, social media, AR, VR and wearables. This year, a Grand LIA was awarded to Marcel, Paris for their remarkable campaign, “WoMen’s Football”, created for Orange. The Jury rewarded the top campaigns with a total of 45 Statues including a Grand LIA, 12 Gold, 15 Silver, and 17 Bronze Statues, while commending 10 Finalists.

 

The Use of Social Media & Influencers category honors engaging ideas conveyed via social media platforms or that utilize the social capital of individuals with established reach. After days of deep evaluation and discussion, the Jury awarded two Grand LIAs. A Grand LIA was bestowed upon AMVBBDO London for their exceptional campaign, "Gravy Race" crafted for Sheba. The Public Service/Charity/NGO Grand LIA was awarded for "Assume That I Can" for Coorsdown, to Indiana Production, Milan. In total, the Jury honored the best work in this category with 37 statues including the two Grand LIAs, 12 Gold, 9 Silver, and 14 Bronze Statues, as well as 10 Finalists.

 

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WINNERS AND FINALISTS ANNOUNCED PRODUCTION & POST-PRODUCTION AND MUSIC VIDEO CATEGORIES

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The Production & Post Production and Music Video Jury, helmed by Emma Daines, Founder/CEO/Executive Producer of Fin Design + Effects Sydney, is honored to announce the world’s best work in these categories. 

The Production & Post-Production category endorses and celebrates world-class production values and executions of craft. After watching and discussing submissions from around the world, the Jury awarded this year’s highly coveted Grand LIA to Revolver Sydney for their beautifully crafted campaign, "Better on a Better Mobile Network" designed for Telstra. In total, 88 Statues were awarded, with a Grand LIA, 28 Gold, 32 Silver, and 27 Bronze Statues, as well as 20 Finalists.
 

 

In the Music Video category, the Jury honors films that feature a musical performance, for the purpose of promoting a song, artist or brand. The Jury rewarded outstanding work with 10 Statues, including 4 Gold, 1 Silver, and 5 Bronze Statues, in addition to recognizing 3 Finalists.

 

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FIRST WORDS FROM THE JURY

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