LIA Insider / News

08 October 2024

LIA Insider Issue 362

 
 

MORE WINNERS AND FINALISTS ANNOUNCED...

 

The competition was indeed healthy as jurors in Health & Wellness, Pharma & Medical, Health & Wellness – Craft and Pharma & Medical - Craft prescribed the Winners and Finalists honoring the best work in these exciting categories after a thorough on-site judging process. There was no pre-judging, ensuring that esteemed jurors from around the world comprehensively evaluates every submission within their respective categories for a fair and rigorous selection of winners.

 

Barbara Levy, President of LIA, said, "This year, as we celebrate creative excellence, we are seeing so many pieces of work that are Gold worthy.  Work that doesn't only look good but does good, either socially, culturally or economically. So congratulations to all the winners!op0009louiy

 

Keep reading to see which campaigns rose to the top. 

 

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HEALTH & WELLNESS WINNERS AND FINALISTS ANNOUNCED

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The Health & Wellness Jury is proud to honor the world’s best work in this category. Leading the Jury in celebrating creative excellence in promoting non-regulated consumer health products and services, is Susan Perlbachs, Chief Creative Officer of EVERSANA INTOUCH New York.

After rounds of extensive evaluation, the highly coveted Grand LIA was awarded to Ogilvy, New York for their beautifully crafted campaign, "Michael CeraVe", created for CeraVe Skincare.

 

The Health & Wellness Public Service/Charity/NGO Grand LIA was awarded for the remarkable work created for Coordown titled "Assume That I Can" produced by Indiana Production, Milan.

 

The Jury celebrated outstanding work with a total of 32 Statues: 2 Grand LIAs, 8 Gold, 11 Silver, and 11 Bronze Statues; along with commending 7 Finalists.

 

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PHARMA & MEDICAL WINNERS AND FINALISTS ANNOUNCED

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Tom Richards, Co Global Chief Creative Officer, 21GRAMS, led the Pharma & Medical category in celebrating the very best in communications, experiences, and innovations within the highly regulated pharmaceutical and medical industry.

After days of evaluation, the coveted Grand LIA was bestowed upon Ogilvy Taipei for their exceptional work for HPV Cancer Prevention "The Life Bureau" campaign. In total, the Pharma & Medical Jury awarded 17 Statues: 1 Grand LIA, 4 Gold, 4 Silver, and 8 Bronze Statues; as well as 8 Finalists, to honor the remarkable contributions to the pharmaceutical and medical field.

 

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HEALTH & WELLNESS – CRAFT AND PHARMA & MEDICAL – CRAFT WINNERS AND FINALISTS ANNOUNCED

The Health & Wellness – Craft and Pharma & Medical – Craft jury, led by Jonathan Isaacs, Global Chief Creative Officer of TBWA\Health Collective, is delighted to reveal the world’s best work in these categories.

The Health & Wellness – Craft Jury, recognizing excellence in execution and production value of work promoting non-pharmaceutical/non-regulated products, awarded the highly coveted Grand LIA to Klick Health, Toronto for their beautifully crafted campaign, designed for Café Joyeux titled "47". This category showcased a total of 37 Statues: 1 Grand LIA, 12 Gold, 12 Silver, and 12 Bronze Statues, along with 12 Finalists.

 

The Pharma & Medical – Craft category focuses on the execution and production value of work within the highly regulated pharmaceutical industry. This year, TBWA\Health Collective won the Grand LIA for their remarkable campaign, "Ashe Versus", crafted for Moderna. Jonathan and his fellow jurors awarded a total of 12 Statues: 1 Grand LIA, 7 Gold, 2 Silver, and 2 Bronze Statues; alongside honoring 4 Finalists.

 

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FIRST WORDS FROM THE JURY