LIA Insider / News

09 October 2024

LIA Insider Issue 363

 
 

IT'S A WRAP:

LIA'S LAST GROUP OF STATUE WINNERS

AND FINALISTS ANNOUNCED...

 

And now, after nine days in glitzy Las Vegas, the end of judging is here, and so we face the final curtain revealing the last categories of Winners & Finalists for Audio & Radio, Integration and Direct. Created for Creatives, LIA brings together top industry leaders for a world-class judging process. With no pre-judging involved, each juror was tasked with thoroughly assessing every entry in their respective categories, ensuring that only the most deserving work emerges victorious.

 

Remarking on yet another incredible year of judging in Las Vegas, LIA President & Founder Barbara Levy expressed, "When you look at all the Grand LIAs and Golds that have been awarded, one thing stands out - only the best have won.  Every jury has demonstrated that only work that moves the creative needle will be awarded. And many of the pieces of work that have won the Grand LIA will still be talked about in years to come. Well done to all our winners!" 

 

Keep reading for the final batch of Winners and Finalists. 

 

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AUDIO & RADIO WINNERS AND FINALISTS ANNOUNCED

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The Audio & Radio jury, chaired by Laura Rapela, Executive Creative Director of GUT Buenos Aires, proudly celebrates this year’s exceptional winners. Celebrating the power of sound, the Audio & Radio category honors audio-centric content that engages listeners and stimulates their imagination on behalf of a brand.

 

After four days of on-site deliberation, the coveted Grand LIA was presented to Area 23, an IPG Health Company for their outstanding work titled "Magnetic Stories", crafted for Siemens Healthineers.

 

This year, the Jury is pleased to award 16 Statues: 1 Grand LIA, 5 Gold, 3 Silver and 7 Bronze Statues, in addition to commending 15 Finalists.

 

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INTEGRATION AND DIRECT WINNERS AND FINALISTS ANNOUNCED

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After days of evaluation and discussion led by Susan Credle, Chair of FCB and Creative Advisor to IPG, the Integration and Direct jury is proud to announce the Winners of these categories.

An idea is integrated if it impacts society and integrates itself into culture. It evolves based on the interaction of people and the different touch points. Integration is innovation, influence and impact. In Celebrating the very best in the category, the prestigious Grand LIA was awarded to Ogilvy PR, New York for their outstanding campaign, "Michael CeraVe", tailored for CeraVe Skincare. In total, the Jury awarded 33 Statues, including 1 Grand LIA, 12 Gold, 9 Silver, and 11 Bronze Statues, on top of honoring 12 Finalists.

 

The Direct category honors work that uses the power of creativity to elicit a direct response from a clear target audience. After discussing the very best in this category, the Jury awarded the Grand LIA to Colenso BBDO Auckland for their remarkable work titled "Skinny Phone It In", created for Skinny Mobile. In total, the Jury awarded 1 Grand LIA, 19 Gold, 18 Silver, and 24 Bronze Statues, for a total of 62 statues. Additionally, they honored 17 Finalists.

 

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FIRST WORDS FROM THE JURY

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