LIA Insider / News
21 October 2024
LIA Insider Issue 364
LIA continues to celebrate your outstanding work.
We extend our heartiest congratulations to all Winners!
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Terry Savage, LIA Chairperson stated, “As you approach the end of the awards, you reflect on what made 2024 such an outstanding year: The quality of the jurors, ensured rigorous debate was held, but in an atmosphere that was totally collaborative and creatively focuses. The quality of the Creative LIAisons program was inspiring not just to those who attended, but also to world-leading speakers who spoke to the delegates. It is so refreshing to see our industry leaders taking so much time and giving so much energy to help develop the next generation, whether in the Creative LIAisons program, during the Statue discussions, in the hallways, or at the social functions. And that sums up the essence of LIA, where the focus is on improving the industry, we work in.”
This year 935 LIA Statues were awarded to 45 countries from around the world. The Winners and Finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Golds, 300 Silvers and 332 Bronze Statues, alongside honoring 270 Finalists.
Barbara Levy, President of LIA, said, "This year, we have seen a lot of strong work in many categories. When you look at all the Grand LIAs and Golds that have been awarded, one thing stands out - only the best have won. Every jury has demonstrated that only work that moves the creative needle will be awarded. And many of the pieces of work that have won the Grand LIA will still be talked about in years to come. Congratulations to all our winners!"
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Grand LIA Winners:
Rethink, Toronto was awarded the Ambient & Activation Grand LIA for Coors Light titled “Coors Light's Out”
Area 23, an IPG Health Company, New York was awarded the Audio & Radio Grand LIA for Siemens Healthineers titled “Magnetic Stories”
Colenso BBDO, Auckland was awarded the Billboard Grand LIA for PEDIGREE titled “Adoptable. By PEDIGREE.”
Creative X, Menlo Park was awarded the Branded Content Grand LIA for WhatsApp titled “We Are Ayenda”
Wolf BKK, Bangkok was awarded the Branded Entertainment Grand LIA for KFC Thailand titled “Uncle KFC's Rice Bowl”
AKQA, Amsterdam was awarded the Creative Strategy Grand LIA for Pink Chip titled “The First Index To Put A Price On Bias”
MRM Brazil, São Paulo was awarded the Creative Use of Data Grand LIA for Samsung titled “Samsung ThrowBack Deals”
FCB NY, New York was awarded the Creativity In B2B Grand LIA for Spotify titled “Spreadbeats”
Ogilvy PR, New York was awarded the Creativity In PR Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Area 23, an IPG Health Company, New York was awarded the Creativity In PR - Public Service/Charity/NGO Grand LIA for Transgender Day of Visibility titled “In Transit”
Circus Grey, Lima was awarded the Design Grand LIA for UNACEM titled “Sightwalks”
Marcel, Paris was awarded the Digital Grand LIA for Orange titled “WoMen's Football”
Colenso BBDO, Auckland was awarded the Direct Grand LIA for Skinny Mobile titled “Skinny Phone It In”
Klick Health, Toronto was awarded the Evolution Grand LIA for KVI Brave Fund titled “Voice 2 Diabetes”
Ogilvy PR, New York was awarded the Health & Wellness Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Indiana Production, Milan was awarded the Health & Wellness - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
Klick Health, Toronto was awarded the Health & Wellness-Craft Grand LIA for Café Joyeux titled “47”
Ogilvy PR, New York was awarded the Integration Grand LIA for CeraVe Skincare titled “Michael CeraVe”
The Monkeys, Part of Accenture Song, Sydney was awarded the Music & Sound Grand LIA for Sydney Opera House titled “Play it Safe”
Rethink, Toronto was awarded the Non-Traditional Grand LIA for Coors Light titled “Coors Light's Out”
Marcel, Paris was awarded the Online Film Grand LIA for Orange titled “WoMen's Football”
Ogilvy Taipei, Taipei was awarded the Pharma & Medical Grand LIA for HPV Cancer Prevention - The Life Bureau titled “Ep1. Freedom Hooray”, “Ep2. Love is Everything”, “Ep3 Hope Descends”
TBWA\Health Collective, New York was awarded the Pharma & Medical-Craft Grand LIA for Moderna titled “Ashe Versus”
DAVID Madrid, Madrid was awarded the Poster Grand LIA for JCDecaux titled “Meet Marina Prieto”
Revolver, Sydney was awarded the Production & Post-Production Grand LIA for Telstra titled “Better on a Better Mobile Network”
TBWA\Hakuhodo Inc., Tokyo was awarded the Transformative Business Impact Grand LIA for McDonald's Hiring titled “No Smiles”
Creative X, Menlo Park was awarded the TV & Cinema Grand LIA for WhatsApp titled “We Are Ayenda”
AMVBBDO, London was awarded the Use of Social Media & Influencers Grand LIA for Sheba titled “Gravy Race”
Indiana Production, Milan was awarded the Use of Social Media & Influencers - Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
