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Marketing & PR
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LIA Announces the Inaugural Branded Entertainment Competition
Led by Jimmy Smith, Amusement Park Entertainment20 May 2014
NEW YORK (May 20, 2014) LIA has added a competition for Branded Entertainment. Branded Entertainment will award creativity and the power of the idea across films, television programming, live events, audio, gaming and music videos that engage consumers by entertaining them, rather than through traditional advertising.
We are defining Branded Entertainment as an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. Branded Entertainment encompasses any piece of content (scripted or unscripted, comedy or drama, series or single) that is made with a brand’s personality, positioning and marketing objectives in mind. It's primary intention is delivering an entertaining and engaging experience to consumers.
The Branded Entertainment Jury will be chaired by Jimmy Smith, Chairman / CEO / Chief Creative Officer, Amusement Park Entertainment.
"I've judged tons of award shows, but this is my first time as a Jury President. The dope thing is I'm the Jury President of Branded Entertainment, which is new for LIA. So, it'll be something new and something old for me. I've always found that for me...this is where the magic happens.” stated Jimmy Smith.
Other distinguished members of the Branded Entertainment Jury are:
Raphael Aflalo, CEO / Co-Founder, My Love Affair, Paris
Jesse Coulter, Co-Chief Creative Officer – Marketing, Creative Artists Agency, Los Angeles
Lizie Gower, Managing Director/Founder, Academy Films, London
Jonathan Ker, CEO / Partner, Great Guns, Los Angeles
Wil Mozell, GM of Microsoft Studios, Microsoft, Los Angeles
For additional information on submitting entries to Branded Entertainment please visit www.liaawards.com/entries/categories.cfm
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29th London International Awards
LIA has established itself as a revolutionary global competition, celebrating creativity, the power of ideas and new technology in all forms of Advertising, Digital and Design. Defining its 29-year history, Barbara Levy, Founder and President of LIA, continues her innovative leadership, meeting the demands of our ever-changing industry. Launched in 1986 with a mission to be different, LIA was the first truly international award, accepting entries in Television, Print and Radio media from around the world. LIA now accepts entries into thirteen unique media types.
2014 KEY DATES:
Entry System Now Open
Judging and ‘Creative Conversations’ – 3rd October – 11th October
Shortlist Notifications Released – 20th October
Winners Announced – 3rd November