Patricia Censoprano
SVP - PR & Marketing
Telephone:+1 917 287 2824

Bee Lee
Public Relations

LIA 2013 Design and Package Design Jury Announced,
Chaired by Alexander Schill, CCO of Serviceplan, Germany

03 May 2013

Press Release
3rd May 2013

Release Date: 3rd May 2013

Alexander Schill, Chief Creative Officer at Serviceplan, Germany will Chair the LIA 2013 Design and Package Design Jury.

In 1994 he started his career at Germany's former hotshop agency No.1; Springer & Jacoby as a junior copywriter and was asked in 2003 to lead the agency as Chief Creative Officer. In 2006 Alex left Springer & Jacoby to become Global Chief Creative Officer, Member of the Board and Associate Partner at the Serviceplan group. The Serviceplan group (serviceplan, Mediaplus, Plan.Net) is the largest independent agency in Europe with around 1,400 employees. The agency runs 28 offices in nine countries worldwide with clients like BMW, Lufthansa and O2.

Within five years Alex managed to push Serviceplan from nowhere to No. 2 in the German Creative Ranking and No. 2 independent agency worldwide (Cannes 2012).

Alex has won over 35 Cannes Lions and is listed No. 1 CCO worldwide (PIAFYS 2012). He has also won numerous London International Awards statues, as well as, numerous other regional and international awards. 

"There are few rational reasons as to what makes a design a good design. So not only the first look at, but every review of the work will demand that the selection of the best be driven by the emotion that the work is consistently able to evoke from deep inside. I am very much looking forward to seeing great work and meeting great people at the LIAs”, stated Alexander.

Barbara Levy, President of LIA, stated “Serviceplan is a multi-award winning independent Agency and Alex is a multi-faceted award winning Creative, as well as, a phenomenal creative leader. Serviceplan’s mission statement reads ‘Serviceplan Design gives brands character – with well thought out corporate designs and matching corporate identity.’ With this mind, LIA is extremely honoured that Alex is lending us his expertise in leading our Design and Package Design Jury.”

The Complete Design and Package Design Jury are as follows:

Jack Anderson – CEO, Hornall Anderson, Seattle

Peter Knapp - Global Creative Officer, Landor Associates, London

Sumiko Matsuda – Designer, Nakatsuka & Partners Inc, Tokyo

Joanina Pastoll – Creative Director, Cross Colours, Johannesburg

Sarah Rotmann – CEO/Creative Director, MODCo Creative, NY


 # # #

28th London International Awards Judging and ‘Creative Conversations’
4th – 12th October 2013, Las Vegas

LIA has established itself as a revolutionary global competition, celebrating creativity, the power of ideas and new technology in all forms of Advertising, Digital and Design. Defining its 28-year history, Barbara Levy, Founder and President of LIA, continues her innovative leadership, meeting the demands of our ever-changing industry. Launched in 1986 with a mission to be different, LIA was the first truly international award, accepting entries in Television, Print and Radio media from around the world. LIA now accepts entries into thirteen unique media types.

LIA Educational Initiative: In 2012, LIA launched the Junior 'Creative Conversations' programme targeted to Young Creative’s from around the globe. As a way to give back to the industry, LIA coordinated a week of seminars, conversations, lunches and dinners that were educational and stimulated discussions around the future of Advertising. The entire initiative, including travel, meals and hotel expenses, was fully funded by LIA.

The 2012 'Creative Conversations' speakers included: Ted Royer, Susan Credle, Israel Diaz, Sonal Dabral, Tony Calcao, Jeremy Craigen, Faris Yakob, Neil French, Doerte Spengler-Ahrens, Bob Garfield, Jonathon Ker, Ralph van Dijk, Scott Elias and Phil Growick.

In 2013, 'Creative Conversations' will once again take place at Wynn/Encore, Las Vegas during the week of the LIA Judging Sessions. Seventy carefully selected Junior Creative’s from around the globe will attend this intimate, invitation-only event.

LIA will open their Entry System in May with a final deadline at the end of July.


For further information please visit www.liaawards.com or contact:

Rebecca Morgan – Head of PR and Marketing

London International Awards

179 Wardour Street, 3rd Floor, London W1F 8WY, United Kingdom
Telephone: +44 20 8426 1670; E-mail:

For further information please visit www.liaawards.com or contact:

Rebecca Morgan – Head of PR and Marketing

London International Awards

179 Wardour Street, 3rd Floor, London W1F 8WY, United Kingdom
Telephone: +44 20 8426 1670; E-mail: