29th Annual LIA Call for Entries Now Open
Branded Entertainment added as a New Medium

21 April 2014

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Release Date: For immediate release 

The 29th LIA Awards is now open for entries. Do you have work that you are proud to have in The LIA Book? This is your chance to have the world's top creative minds see, critique and honour your creativity. About 100 top and talented creative people from all over the globe will convene in Las Vegas to judge LIA's 29th competitions.

This year, LIA has added an additional medium to the competition - Branded Entertainment. Under the Branded Entertainment umbrella, judges will award creative solutions that is funded by and complementary to a brand's marketing strategy. This means the work must bear the brand's personality, positioning and marketing objectives. The idea can encompass any piece of content, scripted or unscripted, a comedy or drama as a single submission or a series. It can also take any form, be it film, television, live event, gaming, or music video. One of the main criteria is that it must be entertaining and engaging.

New for 2014, LIA has added a competition for Branded Entertainment.

Branded Entertainment will award creativity and the power of the idea across films, television programming, live events, online content, gaming and music videos that engage consumers by entertaining them, rather than through traditional advertising.

The Branded Entertainment Jury will be chaired by Jimmy Smith, Chairman / CEO / Chief Creative Officer, Amusement Park Entertainment.

LIA honours creativity in fifteen unique media: Billboard, Branded Entertainment, Design, Digital, Integration, Music Video, Non-Traditional, Package Design, Poster, Print, Radio & Audio, The NEW, TV/Cinema/Online Film, TV/Cinema/Online Film – Music & Sound and TV/Cinema/Online Film – Production & Post-Production.

Who Can Enter? All companies and/or individuals involved in the creative process are eligible to enter.  As a piece of work is a collaborative effort, potentially created by more than one company, LIA allows multiple Entrants.  For complete For Complete Entry Details:  http://www.liaawards.com/

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29th London International Awards

LIA has established itself as a revolutionary global competition, celebrating creativity, the power of ideas and new technology in all forms of Advertising, Digital and Design. Defining its 29-year history, Barbara Levy, Founder and President of LIA, continues her innovative leadership, meeting the demands of our ever-changing industry. Launched in 1986 with a mission to be different, LIA was the first truly international award, accepting entries in Television, Print and Radio media from around the world. LIA now accepts entries into fifteen unique media types.

2014 KEY DATES:

Entry System Now Open 

Judging and ‘Creative Conversations’ – 3rd October – 11th October 

Shortlist Notifications Released – 20th October

Winners Announced – 3rd November  

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