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LIA 2015 Non-Traditional Shortlist Revealed

62 entrants shortlisted – Brazil leads the way with 10

London International Awards (LIA) has today announced the shortlist for Non-Traditional.

There are 62 shortlisted entries in the medium. Brazil leads the way with 10 entries featured on the final shortlist, followed by the United States (9), France (8), Australia (7) and Germany (6).

The Leo Burnett network accumulated a total of 19 shortlisted entries across its Beirut, Buenos Aires, Chicago, Saint-Denis, Istanbul, London, Melbourne and São Paulo offices.

Presiding over this year’s jury was Mark Tutssel (Global Chief Creative Officer or Leo Burnett Worldwide). Joining him on the jury was Jérémie Bottiau, Mark Harricks, Ted Lim, Steve Mykolyn, Malcom Poynton, Juan Carlos Ortiz and Jureeporn Thaidumrong.

Winners will be announced on 10^th November.

Non-Traditional Shortlist:

ARGENTINA

Leo Burnett Argentina, Buenos Aires - Samsung “Safety-Truck” - Non-Traditional, Corporate Image

Leo Burnett Argentina, Buenos Aires - Samsung “Safety-Truck” - Non-Traditional, Experiential

AUSTRALIA

Clemenger BBDO, Sydney - Keep Australia Fishing “The Underwater Billboard” - Non-Traditional, Guerrilla Marketing

George Patteson Y&R Brisbane, Brisbane - Melanoma Prevention “Melanoma Likes Me” - Non-Traditional, Guerrilla Marketing

George Patteson Y&R Brisbane, Brisbane - Melanoma Prevention “Melanoma Likes Me” - Non-Traditional, Public Service/Social Welfare

GYP&R Melbourne, Melbourne - Public Transport Victoria/Ladder “Donation Posters” - Non-Traditional, Interactive Installations

Leo Burnett Melbourne, Melbourne - Crikey.com.au “Set In Stone” - Non-Traditional, Media Promotion

Leo Burnett Melbourne, Melbourne - SPC “#MyFamilyCan” - Non-Traditional, Foods

M&C Saatchi, Sydney - Blue Ball Foundation “Game of Balls” - Non-Traditional, Branded Content

BRAZIL

FCB Brasil, São Paulo - BDF Nivea Brasil “Nivea Doll” - Non-Traditional, Cosmetics/Toiletries/Pharmaceuticals

Leo Burnett Tailor Made, São Paulo - Clube Sangue Bom (Good Blood Club) “Solidarity Queue” - Non-Traditional, Media Promotion

Leo Burnett Tailor Made, São Paulo - Clube Sangue Bom (Good Blood Club) “Solidarity Queue” - Non-Traditional, Public Service/Social Welfare

Leo Burnett Tailor Made, São Paulo - FIAT “Safety Wi-Fi” - Non-Traditional, Experiential

Leo Burnett Tailor Made, São Paulo - FIAT “Safety Wi-Fi” - Non-Traditional, Interactive Installations

Leo Burnett Tailor Made, São Paulo - FIAT “Safety Wi-Fi” - Non-Traditional, Direct Marketing

Ogilvy Brasil, São Paulo - Sport Clube Do Recife “Security Moms” - Non-Traditional, Live Events - Beyond Advertising

Ogilvy Brasil, São Paulo - Sport Clube Do Recife “Security Moms” - Non-Traditional, Guerrilla Marketing

Ogilvy Brasil, São Paulo - Sport Clube Do Recife “Security Moms” - Non-Traditional, Experiential

Ogilvy Brasil, São Paulo - Sport Clube Do Recife “Security Moms” - Non-Traditional, Public Service/Social Welfare

CANADA

Rethink Canada,  - Uber “Uber Safe” - Non-Traditional, Direct Marketing

Rethink Canada,  - Uber “Uber Safe” - Non-Traditional, Interactive Installations

CHINA

FRED & FARID Shanghai, Shanghai - The North Face “Great Warm Up Cup” - Non-Traditional, Direct Marketing

FRED & FARID Shanghai, Shanghai - The North Face “Great Warm Up Cup” - Non-Traditional, Apparel

FRANCE

Leo Burnett France, Saint-Denis - Atlantic Group / Connected Heaters “37 Days” - Non-Traditional, Branded Content

Leo Burnett France, Saint-Denis - Atlantic Group / Connected Heaters “37 Days” - Non-Traditional, Home Furnishings/Appliances

Leo Burnett France, Saint-Denis - The Noemi Association “Eyes of a Child” - Non-Traditional, Live Events - Beyond Advertising

Leo Burnett France, Saint-Denis - The Noemi Association “Eyes of a Child” - Non-Traditional, Experiential

Leo Burnett France, Saint-Denis - The Noemi Association “Eyes of a Child” - Non-Traditional, Public Service/Social Welfare

Marcel, Paris - Intermarché “The Freshest Orange Juice Brand” - Non-Traditional, Retail

Marcel, Paris - Intermarché “The Freshest Orange Juice Brand” - Non-Traditional, Experiential

McCann, Paris - L'Oréal Paris “Makeup Genius” - Non-Traditional, Experiential

GERMANY

BBDO Group Germany, Berlin - smart “The MONSTER-smart Launch” - Non-Traditional, Automotive

Grabarz & Partner, Hamburg - EXIT Deutschland “Nazis Against Nazis - Germany´s Most Involuntary Charity Walk” - Non-Traditional, Public Service/Social Welfare

Grabarz & Partner, Hamburg - EXIT Deutschland “Nazis Against Nazis - Germany´s Most Involuntary Charity Walk” - Non-Traditional, Live Events - Beyond Advertising

Grabarz & Partner, Hamburg - EXIT Deutschland “Nazis Against Nazis - Germany´s Most Involuntary Charity Walk” - Non-Traditional, Guerrilla Marketing

GREY Germany, Berlin - SoundCloud “The Berlin Wall of Sound” - Non-Traditional, Web Services

GREY Germany, Berlin - SoundCloud “The Berlin Wall of Sound” - Non-Traditional, Branded Content

HONG KONG

Cheil, Hong Kong - Save The Children “'Missing Child' Lock Screens” - Non-Traditional, Public Service/Social Welfare

ITALY

Dinamo Istanbul / Casta Diva Group, Milan - Samsung Duyan Eller “Hearing Hands” - Non-Traditional, Live Events - Beyond Advertising

JAPAN

Ogilvy & Mather Japan GK, Tokyo - Yaocho Bars “Sleeping Drunks Billboard” - Non-Traditional, Guerrilla Marketing

KOREA

KT, Seoul - olleh “The Life Saving TV Project” - Non-Traditional, Direct Marketing

LEBANON

Leo Burnett, Beirut - KAFA “Vote for Us, We'll Vote for You” - Non-Traditional, Guerrilla Marketing

NEW ZEALAND

Colenso BBDO, Auckland - Breast Cancer Awareness “Breast Cream” - Non-Traditional, Cosmetics/Toiletries/Pharmaceuticals

Colenso BBDO, Auckland - Volkswagen “Reduce Speed Dial” - Non-Traditional, Automotive

SPAIN

DDB Spain, Madrid - No Somos Delito (We Are Not Crime) NGO “Holograms for Freedom” - Non-Traditional, Live Events - Beyond Advertising

DDB Spain, Madrid - No Somos Delito (We Are Not Crime) NGO “Holograms for Freedom” - Non-Traditional, Experiential

McCann Madrid, Madrid - Campofrío “Ashes” - Non-Traditional, Guerrilla Marketing

Del Campo Saatchi & Saatchi Madrid, Madrid - Islazul “A Discount to Your Misfortune” - Non-Traditional, Retail

SWEDEN

Åkestam Holst, Stockholm - The Swedish Peace and Arbitration Society “Singing Sailor” - Non-Traditional, Public Service/Social Welfare

Forsman & Bodenfors, Gothenburg - World Food Program “805 Million Names” - Non-Traditional, Public Service/Social Welfare

TURKEY

Leo Burnett Istanbul, Istanbul - www.duyaneller.com “Hearing Hands” - Non-Traditional, Web Services

UNITED KINGDOM

Engine, London - National Blood Week “Missing Type” - Non-Traditional, Guerrilla Marketing

Leo Burnett London, London - Karma Nirvana “Suffocation” - Non-Traditional, Direct Marketing

UNITED STATES

AKQA, San Francisco - Jordan “The Last Shot” - Non-Traditional, Interactive Installations

CP+B, Boulder - Fruit of the Loom “Plastique” - Non-Traditional, Branded Content

DAVID, Miami - Burger King “Proud Whopper” - Non-Traditional, Retail

DigitasLBi San Francisco, San Francisco - Taco Bell “Taco Bell Blackout” - Non-Traditional, Retail

DigitasLBi San Francisco, San Francisco - Taco Bell “Taco Bell Blackout” - Non-Traditional, Direct Marketing

Leo Burnett Chicago, Chicago - Allstate “Skip Punishment” - Non-Traditional, Branded Content

Leo Burnett Chicago, Chicago - Allstate “Social Savvy Burglar” - Non-Traditional, Live Events - Beyond Advertising

R/GA, New York - Ad Council “Love Has No Labels” - Non-Traditional, Experiential

R/GA, New York - Ad Council “Love Has No Labels” - Non-Traditional, Public Service/Social Welfare

To find out more about LIA, visit http://www.liaawards.com/

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Notes to the editor:

LIA

London International Awards (LIA) is a global Festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Music & Sound and Technology. The Awards, founded in 1986 by President, Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio worldwide, evolving since its inception into 15 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury.  Every member on each Jury Panel, including the Jury President, judge all entries except their own work, in their respective media. Each jury has the discretion to award a Grand LIA within the media they are judging