2015 PRESS RELEASES

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LIA 2015 Print, Poster & Billboard Shortlist Revealed

23 October 2015

LIA 2015 Print, Poster & Billboard Shortlist Revealed

London International Awards (LIA) has announced the shortlist for the Print, Poster & Billboard media.

The final individual shortlist tallies  - Billboard 19, Poster 32 and Print 61.

Among the recognized work, numerous campaigns stand out for their continuous appearances. Prolam Y&R Chile’s campaign for UNICEF, BBDO Proximity Malaysia’s KFC series and Ogilvy & Mather UK’s flag campaign for the 28 Too Many effort all have large presences on the Poster and Print shortlists. Meanwhile, executions for the Thalys Railway Network, Snickers and Yaocho Bars, by Rosapark in Paris, Ogilvy & Mather Japan GK in Tokyo and BBDO New York respectively, turn up multiple times on the Billboard shortlist.

Judging the category were Jury President Matt Eastwood (Worldwide CCO of J. Walter Thompson), Eugene Cheong, Karolina Galácz, Joe Johnson, Hadas Liwer, Melvin Mangada, Pedro Prado, Dörte Spengler-Ahrens, Justin Tindall, Ben Welsh and Fadi Yaish.

Winners will be announced on 10th November .

Billboard Shortlist:

ARGENTINA 

Leo Burnett Argentina, Buenos Aires - Samsung “Safety Truck” - Billboard, Innovative Use of Billboard

Leo Burnett Argentina, Buenos Aires - Samsung “Safety Truck” - Billboard, Corporate Image

 

AUSTRALIA 

Clemenger BBDO, Sydney - Keep Australia Fishing “The Underwater Billboard” - Billboard, Innovative Use of Billboard

GPY&R Melbourne, Melbourne - Farm Pride “The Billboard with Nothing to Hide” - Billboard, Foods

Leo Burnett Melbourne, Melbourne - Crikey.com.au “Set In Stone” - Billboard, Media Promotion

 

FRANCE        

ROSAPARK, Paris - Thalys High-Speed Rail Travel Network “Sounds of the City” - Billboard, Innovative Use of Billboard

ROSAPARK, Paris - Thalys High-Speed Rail Travel Network “Sounds of the City Campaign - Paris; Amsterdam; Brussels” - Billboard, Consumer Campaign

ROSAPARK, Paris - Thalys High-Speed Rail Travel Network “Sounds of the City Campaign - Paris; Amsterdam; Brussels” - Billboard, Art Direction Campaign

 

GERMANY    

Ogilvy Germany, Frankfurt - Powerade “Workout Billboards” - Billboard, Innovative Use of Billboard

thjnk, Hamburg - IKEA “Bed; Wardrobe; Shelf” - Billboard, Consumer Campaign

 

JAPAN          

Ogilvy & Mather Japan GK, Tokyo - The Fujisan Club “Junk; Hubcaps; Plastic; Tires” - Billboard, Public Service/Social Welfare Campaign

Ogilvy & Mather Japan GK, Tokyo - Yaocho Bars “Sleeping Drunks Billboard” - Billboard, Corporate Image

Ogilvy & Mather Japan GK, Tokyo - Yaocho Bars “Sleeping Drunks Billboard” - Billboard, Innovative Use of Billboard

 

KOREA          

INNOCEAN Worldwide, Seoul - Hyundai “A Message to Space” - Billboard, Innovative Use of Billboard

 

SWEDEN      

Forsman & Bodenfors, Gothenburg - United Nations World Food Programme “805 Million Names” - Billboard, Innovative Use of Billboard

 

TURKEY        

Concept, Istanbul - Amnesty International Turkey “Typography of Censorship” - Billboard, Use of Typography

 

UNITED STATES     

BBDO New York, New York - Lowe's “Live Vines” - Billboard, Innovative Use of Billboard

BBDO New York, New York - Snickers “Marcia Gets Hungry” - Billboard, Confections/Snacks

BBDO New York, New York - Snickers “Marcia Gets Hungry” - Billboard, Innovative Use of Billboard

 

Poster Shortlist:

BRAZIL         

F/Nazca Saatchi & Saatchi, São Paulo - Nissin “Celebrating 50 Years in Brazil Campaign - 1940 The Second War; 1948 The Origins; 1958 The Revolution; 1965 The Arrival; 1971 The Evolution” - Poster, Use of Illustration Campaign

J. Walter Thompson, São Paulo - Alcoholics Anonymous “Stair” - Poster, Use of Illustration

Ogilvy Brasil, São Paulo - GIV “HIV Positive Poster” - Poster, Public Service/Social Welfare

 

CANADA

J. Walter Thompson Canada, Toronto - Alzheimer Society for Toronto “Music for Memory Project Poster Campaign” - Poster, Use of Illustration Campaign

 

CHILE

Prolam Y&R Chile, Santiago - Dos en Uno “Bees” - Poster, Confections/Snacks

Prolam Y&R Chile, Santiago - Dos en Uno “Parrot; Rake; Bees” - Poster, Consumer Campaign

Prolam Y&R Chile, Santiago - UNICEF “Fatty; Nerd; Weak” - Poster, Use of Photography Campaign

Prolam Y&R Chile, Santiago - UNICEF “Fatty; Nerd; Weak” - Poster, Public Service/Social Welfare Campaign

Prolam Y&R Chile, Santiago - UNICEF “Nerd” - Poster, Public Service/Social Welfare

 

GERMANY    

Ogilvy Germany, Frankfurt - Powerade “Workout Billboards” - Poster, Innovative Use of Poster

 

INDIA

McCann Worldgroup India, Mumbai - Dish TV “Sofa” - Poster, Media Promotion

McCann Worldgroup India, Mumbai - Dish TV “Sofa; Puddle; Basement” - Poster, Consumer Campaign

 

JAPAN

Ogilvy & Mather Japan GK, Tokyo - The Fujisan Club “Mt. Fuji Rubbish Billboards” - Poster, Innovative Use of Poster

 

MALAYSIA   

BBDO Proximity Malaysia, Kuala Lumpur - KFC Brand “Burger; Drumstick; French Fries” - Poster, Use of Illustration Campaign

BBDO Proximity Malaysia, Kuala Lumpur - KFC Brand “Burger; Drumstick; French Fries” - Poster, Art Direction Campaign

BBDO Proximity Malaysia, Kuala Lumpur - KFC Brand “Burger; Drumstick; French Fries” - Poster, Consumer Campaign

BBDO Proximity Malaysia, Kuala Lumpur - KFC Brand “Drumstick” - Poster, Retail

 

SWEDEN

M&C Saatchi Stockholm, Stockholm - Norwegian Airlines “The Flag of Flags” - Poster, Travel

 

THAILAND

BBDO Proximity Thailand, Bangkok - Air Asia “Beach” - Poster, Travel

BBDO Proximity Thailand, Bangkok - Air Asia “Beach; Mountain; Waterfall” - Poster, Consumer Campaign

LOWE Thailand, Bangkok - Tea Plus “Mount Fuji” - Poster, Beverages - Non-Alcoholic

 

UNITED KINGDOM  

Ogilvy & Mather, Canary Wharf - 28 Too Many “UK” - Poster, Public Service/Social Welfare

Ogilvy & Mather, Canary Wharf - 28 Too Many “UK” - Poster, Art Direction

Ogilvy & Mather, Canary Wharf - 28 Too Many “UK; Sweden; Netherlands; Germany; Italy; Scotland” - Poster, Public Service/Social Welfare Campaign

Ogilvy & Mather, Canary Wharf - 28 Too Many “UK; Sweden; Netherlands; Germany; Italy; Scotland” - Poster, Art Direction Campaign

Publicis London, London - Depaul UK “There's Another Side to the Story - Never in a Million Years” - Poster, Public Service/Social Welfare

Publicis London, London - Depaul UK “There's Another Side to the Story - Struggle to Sleep” - Poster, Public Service/Social Welfare

Publicis London, London - Depaul UK “There's Another Side to the Story Campaign - No Way in the World; Never in a Million Years; Struggle to Sleep” - Poster, Public Service/Social Welfare Campaign

Publicis London, London - Depaul UK “There's Another Side to the Story Campaign - No Way in the World; Never in a Million Years; Struggle to Sleep” - Poster, Use of Copywriting Campaign

 

UNITED STATES

BBDO New York, New York - Lowe's “Live Vines” - Poster, Innovative Use of Poster

BBDO New York, New York - The Art of Shaving “Barber Spa Campaign” - Poster, Consumer Campaign

the community, Miami - The Buenos Aires Public Bike System “Bike 24 Hours Campaign - Dog; Baby; Squirrel” - Poster, Use of Illustration Campaign

 

Print Shortlist:

BRAZIL

AlmapBBDO, São Paulo - Volkswagen 4-Zone Temperature Control “Grandma; Broke Up; Move Out” - Print, Consumer Campaign

Leo Burnett Tailor Made, São Paulo - CVV (Emotional Support Hotline) “Toast; Party; Weekend with the Family” - Print, Use of Copywriting Campaign

 

CANADA

DDB Canada, Vancouver - Netflix “Ghostbusters” - Print, Entertainment

DDB Canada, Vancouver - Netflix “Life of Pi” - Print, Entertainment

DDB Canada, Vancouver - Netflix “Orange is the New Black; House of Cards; Arrested Development; Fargo; Life of Pi; Ghostbusters” - Print, Consumer Campaign

 

CHILE

Prolam Y&R Chile, Santiago - Dos en Uno “Bees” - Print, Confections/Snacks

Prolam Y&R Chile, Santiago - Dos en Uno “Parrot; Rake; Bees” - Print, Consumer Campaign

Prolam Y&R Chile, Santiago - UNICEF “Fatty” - Print, Public Service/Social Welfare

Prolam Y&R Chile, Santiago - UNICEF “Fatty; Nerd; Weak” - Print, Public Service/Social Welfare Campaign

Prolam Y&R Chile, Santiago - UNICEF “Nerd” - Print, Public Service/Social Welfare

Prolam Y&R Chile, Santiago - UNICEF “Nerd; Weak; Fatty” - Print, Use of Photography Campaign

Prolam Y&R Chile, Santiago - UNICEF “Weak” - Print, Public Service/Social Welfare

Prolam Y&R Chile, Santiago - X-Sense “Fighter” - Print, Cosmetics/Toiletries/Pharmaceuticals

Prolam Y&R Chile, Santiago - X-Sense “Rockstar” - Print, Cosmetics/Toiletries/Pharmaceuticals

Prolam Y&R Chile, Santiago - X-Sense “Rockstar; Sailor; Fighter” - Print, Consumer Campaign

Prolam Y&R Chile, Santiago - X-Sense “Sailor” - Print, Cosmetics/Toiletries/Pharmaceuticals

 

CHINA

Grey Group China Beijing, Beijing - Beijing Subway “Firemen” - Print, Travel

Grey Group China Beijing, Beijing - Beijing Subway “Paramedics” - Print, Travel

 

GERMANY    

Ogilvy Germany, Frankfurt - Coca-Cola “Icon of the Century” - Print, Beverages - Non-Alcoholic

Ogilvy Germany, Frankfurt - Coca-Cola “Icon of the Century” - Print, Use of Typography

Ogilvy Germany, Frankfurt - Coca-Cola “Icon of the Century” - Print, Art Direction

 

HUNGARY

Y&R Budapest, Budapest - Lego “Clean Water” - Print, Recreational

Y&R Budapest, Budapest - Lego “Virus” - Print, Recreational

 

INDIA 

McCann Worldgroup India, Mumbai - Dabur Gastrina “Flugelhorn” - Print, Cosmetics/Toiletries/Pharmaceuticals

McCann Worldgroup India, Mumbai - Dish TV “Basement” - Print, Media Promotion

McCann Worldgroup India, Mumbai - Dish TV “Puddle” - Print, Media Promotion

McCann Worldgroup India, Mumbai - Dish TV “Sofa” - Print, Media Promotion

McCann Worldgroup India, Mumbai - Dish TV “Sofa; Puddle; Basement” - Print, Consumer Campaign

 

ITALY

J. Walter Thompson Italia, Milan - Samsung NX 3000 Mini Camera “Workers; Kiss” - Print, Consumer Campaign

 

MALAYSIA

BBDO Proximity Malaysia, Kuala Lumpur - KFC Brand “Burger; Drumstick; French Fries” - Print, Use of Illustration Campaign

BBDO Proximity Malaysia, Kuala Lumpur - KFC Brand “Burger; Drumstick; French Fries” - Print, Art Direction Campaign

BBDO Proximity Malaysia, Kuala Lumpur - KFC Brand “Burger; Drumstick; French Fries” - Print, Consumer Campaign

BBDO Proximity Malaysia, Kuala Lumpur - KFC Brand “Drumstick” - Print, Retail

 

MEXICO

Havas WorldWide Vale, México City - Airwick “Flower Dog” - Print, Household Products

 

NEW ZEALAND

Colenso BBDO, Auckland - Breast Cream “A Cream That Gives You Wrinkles” - Print, Cosmetics/Toiletries/Pharmaceuticals

 

SRI LANKA   

TBWA\Sri Lanka, Colombo - Ceylon Today & Maubima National Newspapers “Big Respect” - Print, Direct Marketing - Consumer

 

SWEDEN

M&C Saatchi Stockholm, Stockholm - Norwegian Airlines “The Flag of Flags” - Print, Travel

 

SWITZERLAND

Leo Burnett Schweiz, Zürich - Samsung NX Mini Camera “Self-Portraits Campaign - Van Gogh; Kahlo; Dürer” - Print, Use of Photography Campaign

Saatchi & Saatchi Switzerland, Geneva - Vangardist Magazine “The HIV+ Issue” - Print, Media Promotion

 

THAILAND

BBDO Proximity Thailand, Bangkok - Air Asia “Beach” - Print, Travel

BBDO Proximity Thailand, Bangkok - Air Asia “Beach; Mountain; Waterfall” - Print, Consumer Campaign

BBDO Proximity Thailand, Bangkok - Air Asia “Mountain” - Print, Travel

LOWE Thailand, Bangkok - Tea Plus “Mount Fuji” - Print, Art Direction

LOWE Thailand, Bangkok - Tea Plus “Mount Fuji” - Print, Beverages - Non-Alcoholic

 

UNITED ARAB EMIRATES

IMPACT BBDO Dubai, Dubai - Mercedes-Benz “Rats” - Print, Automotive

IMPACT BBDO Dubai, Dubai - Mercedes-Benz “Rats; Foxes; Shepherd Dogs” - Print, Consumer Campaign

Leo Burnett Dubai, Dubai - McDonald's “Day and Night Campaign - Alley; Square; Street” - Print, Art Direction Campaign

 

UNITED KINGDOM

adamandeveDDB, London - Harvey Nichols “Tidings of Joy; Christmas Time; Good Will To All Men” - Print, Use of Copywriting Campaign

ais London, London - Harrison's Fund “I Wish My Son Was a Dog” - Print, Use of Copywriting

Leo Burnett London, London - Karma Nirvana “Suffocation” - Print, Public Service/Social Welfare

Leo Burnett London, London - Karma Nirvana “Suffocation” - Print, Art Direction

Ogilvy & Mather, London - 28 Too Many “UK” - Print, Art Direction

Ogilvy & Mather, London - 28 Too Many “UK; Sweden; Netherlands; Germany; Italy; Scotland” - Print, Public Service/Social Welfare Campaign

Ogilvy & Mather, London - 28 Too Many “UK; Sweden; Netherlands; Germany; Italy; Scotland” - Print, Art Direction Campaign

 

UNITED STATES

McCann New York, New York - Evolve “Swords” - Print, Public Service/Social Welfare

the community, Miami - Buenos Aires Blood Donation “You Give More Than Just Blood - Andy Warhol” - Print, Public Service/Social Welfare

the community, Miami - Buenos Aires Blood Donation “You Give More Than Just Blood - George Lucas” - Print, Public Service/Social Welfare

the community, Miami - Buenos Aires Blood Donation “You Give More Than Just Blood - Stephen King” - Print, Public Service/Social Welfare

Y&R New York, New York - Land Rover USA “Elephant” - Print, Art Direction

Y&R New York, New York - Land Rover USA “Frog” - Print, Corporate Image

Y&R New York, New York - Land Rover USA “Hyena; Frog; Ape; Elephant” - Print, Consumer Campaign

 

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