2015 PRESS RELEASES

HONG KONG PICKS UP THREE FINALISTS AT THE 30th ANNUAL LONDON INTERNATIONAL AWARDS

10 November 2015

HONG KONG PICKS UP THREE FINALISTS AT THE

30th ANNUAL LONDON INTERNATIONAL AWARDS

(New York, 10 November 2015)  The 30th LIA judging was held at the SLS Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Hong Kong attained three Finalists at LIA 2015.

The Finalists were awarded to: 

Cheil, Hong Kong

  • Non-Traditional - Public Service/Social Welfare for Save The Children titled “'Missing Child' Lock Screens”

Ogilvy & Mather Group HK, Hong Kong

  • Package Design - Structural Packaging for Pizza Hut titled “Blockbuster Box”
  • Package Design - Use of Illustration for Pizza Hut titled “Sci-Fi”

“I would like to congratulate Cheil Hong Kong and Ogilvy & Mather HK on attaining Finalist this year.” stated Barbara Levy, President of LIA, “To attain Finalist status is an honour in itself, as each jury is comprised of the most revered and awarded individuals in their respective fields. You are among an elite group since only two percent of all entries were awarded Finalist.”

This year seven Grand LIAs were awarded: 

adamandeveDDB, London was awarded the TV/Cinema/Online Film Grand LIA for John Lewis titled “Monty's Christmas”

BBDO Proximity Malaysia, Kuala Lumpur was awarded the Poster Grand LIA for KFC titled “Burger”, “Drumstick”, “French Fries”

Grabarz & Partner, Hamburg was awarded the Non-Traditional Grand LIA for EXIT Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”

Leo Burnett Argentina, Buenos Aires was awarded the Billboard Grand LIA for Samsung titled “Safety Truck”

Leo Burnett Chicago, Chicago was awarded the Integration Grand LIA for Allstate titled “Social Savvy Burglar”

R/GA, New York was awarded the Design Grand LIA for Ad Council titled “Love Has No Labels”

The Mill, London was awarded the Production & Post-Production Grand LIA for SSE titled “Maya”

 

2015 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2015 Of The Year Awards:

Network of the Year: BBDO

Agency of the Year: R/GA, New York

Production Company of the Year: Smuggler

Post-Production Company of the Year: The Mill

Radio & Audio Company of the Year: Eardrum Australia

Of the 11,439 submissions from 72 countries, 8% attained Shortlist status. Of those elite selections, only 1.2% were awarded Gold Statues; 1.6% Silver Statues; 2% Bronze Statues and 2.1% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when only 2,600 submissions were entered.

To View All the Winners: http://www.liaentries.com/winners

 

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Notes to the editor:

The LIA Press site has all the winners with full credits and downloadable media. It also includes Jury President interviews and downloadable Statue images.

To access the Press Site: http://www.liaentries.com/press/

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