2015 PRESS RELEASES

ITALY WINS THREE STATUES AT THE 30th ANNUAL LONDON INTERNATIONAL AWARDS

10 November 2015

ITALY WINS THREE STATUES AT THE

30th ANNUAL LONDON INTERNATIONAL AWARDS

(New York, 10 November 2015)  The 30th LIA judging was held at the SLS Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Barbara Levy, President of LIA, commented, “It is an honour to win a LIA Statue, as the jury is comprised of the world’s top advertising, production and design creatives. Some of the juries include Mark Tutssel, Amir Kassaei, Matt Eastwood, Brian Collins, Malcolm Poynton, Pedro Prado, Emad Tahtouh, Ben Priest, Stephan Vogel, Eugene Cheong and John Mescall, just to name a few. LIA prides itself on having juries that have no political agenda, no block voting, and no pressure to vote for their network. Our juries are only concerned with awarding the best of the best. Obtaining a Statue is a significant milestone for any company, as it demonstrates recognition of the highest degree.”

Leo Burnett Milan, Milan took home 3 Silver Statues at LIA 2015. The Digital Jury awarded Leo Burnett Milan with 2 of the Silver Statues for Always Feminine Care titled “BackMeApp”, one in the Apps category and the other in the Cosmetics/Toiletries/ Pharmaceuticals category.

They were also awarded the third Silver Statue in Branded Entertainment - Branded IP for Samsung Smart Play-Board presented by Samsung Electronics Italy.

They attained two Finalists:

  • Design - Digital Installations for Samsung Smart Play-Board
  • Design - Product Development for Samsung Smart Play-Board

Dinamo Istanbul / Casta Diva Group, Milan attained a Finalist in Non-Traditional - Live Events - Beyond Advertising for Samsung Duyan Eller titled “Hearing Hands”.

J. Walter Thompson Italia, Milan attained a Finalist in Print - Consumer Campaign for Samsung NX 3000 Mini Camera titled “Workers”, “Kiss”.

 

This year seven Grand LIAs were awarded: 

adamandeveDDB, London was awarded the TV/Cinema/Online Film Grand LIA for John Lewis titled “Monty's Christmas”

BBDO Proximity Malaysia, Kuala Lumpur was awarded the Poster Grand LIA for KFC titled “Burger”, “Drumstick”, “French Fries”

Grabarz & Partner, Hamburg was awarded the Non-Traditional Grand LIA for EXIT Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”

Leo Burnett Argentina, Buenos Aires was awarded the Billboard Grand LIA for Samsung titled “Safety Truck”

Leo Burnett Chicago, Chicago was awarded the Integration Grand LIA for Allstate titled “Social Savvy Burglar”

R/GA, New York was awarded the Design Grand LIA for Ad Council titled “Love Has No Labels”

The Mill, London was awarded the Production & Post-Production Grand LIA for SSE titled “Maya”

 

2015 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2015 Of The Year Awards:

Network of the Year: BBDO

Agency of the Year: R/GA, New York

Production Company of the Year: Smuggler

Post-Production Company of the Year: The Mill

Radio & Audio Company of the Year: Eardrum Australia

Of the 11,439 submissions from 72 countries, 8% attained Shortlist status. Of those elite selections, only 1.2% were awarded Gold Statues; 1.6% Silver Statues; 2% Bronze Statues and 2.1% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when only 2,600 submissions were entered.

To View All the Winners: http://www.liaentries.com/winners

 

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Notes to the editor:

The LIA Press site has all the winners with full credits and downloadable media. It also includes Jury President interviews and downloadable Statue images.

To access the Press Site: http://www.liaentries.com/press/

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