LIA 2016 Non-Traditional Shortlist Revealed

18 October 2016

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London International Awards (LIA) has today announced the shortlist for Non-Traditional.

There are 53 shortlisted entries in the medium. The United States leads the way with 23 entries featured on the final shortlist, followed by the Sweden (6), the United Kingdom (4) and New Zealand (4).

The McCann network accumulated a total of 10 shortlisted entries across its New York, Bogotá and London offices.

Presiding over this year’s jury was Mark Tutssel (Global Chief Creative Officer at Leo Burnett Worldwide and Creative Chairman of Publicis Communications). Joining him on the jury was Jeremy Craigen, Nancy Crimi-Lamanna, Jim Elliott, Dimitri Guerassimov, Chris Gurney, Guido Heffels, Josh Moore, Josefine Richards and Luiz Sanches.

To view all the Shortlisted entries with media and full creative credits visit https://www.liaentries.com/shortlist.      

Winners will be announced on 7th November.

Complete list of Non-Traditional Shortlist (by country):

AUSTRALIA:

Saatchi & Saatchi Sydney, Sydney - LandCruiser “LandCruiser Emergency Network” - Automotive

 

BRAZIL:

AlmapBBDO, São Paulo - Getty Images “Endless Possibilities” - Business-to-Business

J. Walter Thompson, São Paulo - Atados “Donate the Bars” - Public Service/Social Welfare

Ogilvy Brasil, São Paulo - Paralympic Games “The Mindchanger Workout” - Entertainment

 

COLOMBIA:

McCann Worldgroup Colombia, Bogotá  - Ministry of National Education “The Bullet Pen” - Direct Marketing

 

COSTA RICA:

J. Walter Thompson Costa Rica, San José - Teletica, Inamu, Fedefutbol Against Domestic Violence “The Second Scoreboard” - Public Service/Social Welfare

 

FRANCE:

FRED & FARID, Paris - Louis XIII Cognac “#Notcomingsoon” - Branded Content

Marcel, Paris - Intermarché “Sugar Detox” - Retail

Marcel, Paris - Intermarché “Sugar Detox” - Experiential

 

GERMANY:

DDB Group Germany, Berlin - Pink Ribbon Germany “Check it Before it´s Removed” - Public Service/Social Welfare

 

ITALY:

Publicis Italy, Milan - Heineken “The Dilemma” - Beverages - Alcoholic

Publicis Italy, Milan - Heineken “The Dilemma” - Live Events - Beyond Advertising

 

JAPAN:

TBWA\Hakuhodo Inc., Tokyo - Tourism Australia “GIGA Selfie” - Travel

 

NEW ZEALAND:

Colenso BBDO, Auckland - DB Export “Brewtroleum” - Experiential

Y&R NZ, Auckland - Burger King “McWhopper” - Experiential

Y&R NZ, Auckland - Burger King “McWhopper” - Branded Content

Y&R NZ, Auckland - Burger King “McWhopper” - Guerrilla Marketing

 

NORWAY:

TRY, Oslo - Volkswagen Norway “The Reversed Trailer” - Automotive

 

SWEDEN:

Edelman Deportivo, Stockholm - Hövding “Give a Beep” - Public Service/Social Welfare

Forsman & Bodenfors, Gothenburg - If Insurance “Slow Down GPS” - Banking/Financial/Insurance

Forsman & Bodenfors, Gothenburg - If Insurance “Slow Down GPS” - Experiential

INGO Stockholm, Stockholm - Swedish Tourist Association “The Swedish Number” - Travel

INGO Stockholm, Stockholm - Swedish Tourist Association “The Swedish Number” - Branded Content

INGO Stockholm, Stockholm - Lidl Low Price Food Chain “Le Bon” - Live Events - Beyond Advertising

 

THAILAND:

J. Walter Thompson Bangkok, Bangkok - Touchable Ink - Corporate Image

 

THE NETHERLANDS:

J. Walter Thompson Amsterdam, Amsterdam - ING “The Next Rembrandt” - Banking/Financial/Insurance

 

UNITED KINGDOM:

McCann London, London - Xbox / Tomb Raider “Survival Billboard” - Interactive Installations

McCann London, London - Xbox / Tomb Raider “Survival Billboard” - Experiential

McCann London, London - Xbox / Tomb Raider “Survival Billboard” - Branded Content

McCann London, London - Xbox / Tomb Raider “Survival Billboard” - Live Events - Beyond Advertising

 

UNITED STATES:

Amusement Park Entertainment, Los Angeles - Stride Gum Mad Intense Flavors “Stride Gum Presents Heaven Sent” - Live Events - Beyond Advertising

CP+B, Boulder - Kraft Mac & Cheese “Blind Taste Test” - Experiential

DCX Growth Accelerator, Brooklyn - Jesse's Deli “#jessespricedout” - Retail

DCX Growth Accelerator, Brooklyn - Jesse's Deli “#jessespricedout” - Public Service/Social Welfare

FCB Chicago, Chicago - Contours Bliss Stroller “The Baby Stroller Test-Ride by Contours” - Experiential

Goodby Silverstein & Partners, San Francisco - The Dalí Museum “Dreams of Dalí” - Entertainment

Goodby Silverstein & Partners, San Francisco - Doritos “Doritos Rainbows” - Confections/Snacks

Grey New York, New York - States United To Prevent Gun Violence “Gun Shop” - Public Service/Social Welfare

Grey New York, New York - Pantene “Dad-Do” - Branded Content

J. Walter Thompson, New York - Tribeca Film Festival “ReActor” - Interactive Installations

Leo Burnett, Chicago - Van Gogh "Bedrooms" Exhibit “Van Gogh BnB” - Entertainment

Leo Burnett, Chicago - Van Gogh "Bedrooms" Exhibit “Van Gogh BnB” - Experiential

McCann New York, New York - Cigna Health Insurance “Cigna Job Swap” - Health Care Services

McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Corporate Image

McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Interactive Installations

McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Experiential

McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Branded Content

R/GA's Hustle, Los Angeles - Beats By Dre “Straight Outta” - Direct Marketing

Saatchi & Saatchi New York, New York - Walmart “Greenlight A Vet” - Direct Marketing

Venables Bell & Partners, San Francisco - REI “#OptOutside” - Retail

Venables Bell & Partners, San Francisco - REI “#OptOutside” - Experiential

Venables Bell & Partners, San Francisco - REI “#OptOutside” - Guerrilla Marketing

We Believers, New York - Saltwater Brewery “Edible Six Pack Rings” - Beverages - Alcoholic

To find out more about LIA, visit http://www.liaawards.com/

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Notes to the editor:

LIA

London International Awards (LIA) is a global Festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Music & Sound and Technology. The Awards, founded in 1986 by President, Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio worldwide, evolving since its inception into 16 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury.  Every member on each Jury Panel, including the Jury President, judge all entries except their own work, in their respective media. Each jury has the discretion to award a Grand LIA within the media they are judging.