28 entries shortlisted
London International Awards (LIA) has today announced the shortlist for Verbal Identity.
Each year naming experts at brand agencies across the globe spend countless hours working to develop verbal identities for a dizzying array of corporations, products and brands – this year LIA decided to honor these companies but developing a competition that was judged by a panel
The inaugural Verbal Identity jury led my Chris West deliberated over the entries submitted and decided on 28 of the best pieces to shortlist at LIA 2016. Other jury members on this unique jury were Rachel Bernard of CBX New York, Sean Doyle Owner of Panic London, Steve Martin Director at Eat Creative Tokyo, Laurel Sutton Senior Strategist & Linguist at Catchword Oakland, and Ben Zimmer Language Columnist at the Wall Street Journal.
You can see all the Shortlisted work with full creative credits on our website: https://www.liaentries.com/shortlist/
Winners will be announced on 7th November.
Complete list of Verbal Identity Shortlist (by country):
AUSTRALIA:
Innocean Worldwide Australia, Sydney - Hills Home Living “There's a Hills for every home.” - Campaign Tagline/Endline
McCann, Melbourne - Seeing Eye Dogs “Free Puppies Forever” - Naming
McCann, Melbourne - Seeing Eye Dogs “Free Puppies Forever” - Tone of Voice
BELGIUM:
Air Partner of McCann, Brussels - VOO “This was Louise's phone” - Tone of Voice
HILE:
Prolam Young & Rubicam, Santiago - Politbooks “Children Books Inspired by Political Scandals” - Use of Copywriting
CHINA:
Labbrand Shanghai, China - Thomas Cook “Experience your dream holiday with Thomas Cook” - Naming
FRANCE:
Babel Stratégie et Communication, Paris - Paris Aéroport “Paris vous aime” - Campaign Tagline/Endline
Babel Stratégie et Communication, Paris - Le Petit Robert “No tagline” - Tone of Voice
Babel Stratégie et Communication, Paris - Le Petit Robert “No tagline” - Use of Copywriting
FRED & FARID, Paris - Prodiss “Ma place est dans la salle” - Campaign Tagline/Endline
GERMANY:
HEIMAT, Berlin - Hornbach “#HELDENKRANZ / Crown of Glory” - Campaign Tagline/Endline
KOREFE, Hamburg - L´EAUNDRY - Fragrance Laundry Detergent “A luxury washing detergent to treat the clothes you love.” - Naming
Philipp und Keuntje, Hamburg - FATUM Surfboards “My Everest Campaign” - Campaign Tagline/Endline
HONG KONG:
Ogilvy & Mather Group HK, Hong Kong - Mandalay “Reservoir Rumpus”, “Extra-Terrestrial”, “Vat Rescue” - Tone of Voice
Ogilvy & Mather Group HK, Hong Kong - Mandalay “Reservoir Rumpus” - Use of Copywriting
INDIA:
R K SWAMY BBDO, New Delhi - Lloyd Unisex Washing Machine “UNISEX Washing Machine” - Naming
UNITED KINGDOM:
AMVBBDO, London - Guinness “Made of More” - Use of Copywriting
AMVBBDO, London - Currys PC World “Spare The Act” - Use of Copywriting
Mother, London - MoneySuperMarket.com “You're So Moneysupermarket” - Campaign Tagline/Endline
Mother, London - PG Tips “Keep It Tea” - Tone of Voice
PANIC, London - eve - Tone of Voice
Verbal Identity, London - Votary - Naming
Verbal Identity, London - Fred Perry - Use of Copywriting
UNITED STATES:
Catchword, Oakland - Mochidoki - Naming
CBX, New York - Yesway “Say yes to convenience.” - Naming
CBX, New York - She Should Run - Tone of Voice
CBX, New York - Avalon Organics “Deep-rooted beauty care.” - Tone of Voice
Connelly Partners, Boston - Stowe Mountain Resorts “It’s Bigger Than a Mountain” - Campaign Tagline/Endline
To find out more about LIA, visit http://www.liaawards.com/
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Notes to the editor:
LIA
London International Awards (LIA) is a global Festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Music & Sound and Technology. The Awards, founded in 1986 by President, Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio worldwide, evolving since its inception into 16 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judge all entries except their own work, in their respective media. Each jury has the discretion to award a Grand LIA within the media they are judging.