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From Campaign Brief Asia Monday 21, August 2017
Two lucky young creatives from Asia will be making their way to Las Vegas early in October thanks to Campaign Brief Asia and the London International Awards.
Jaz Lee Jun Chieh from Leo Burnett Kuala Lumpur (on left) will represent Malaysia at the 2017 London International Awards’ Creative LIAisons program in Las Vegas and representing Indonesia is Joshua Prakasa from Hakuhodo Indonesia (on right).
Creative LIAisons features some of the world’s most respected creative directors as speakers.The speaker line-up includes advertising legend Bob Isherwood, Ogilvy Worldwide CCO Tham Khai Meng, Droga5’s Ted Royer, Ogilvy India’s Sonal Dabral and Global CCO at Leo Burnett, Mark Tutssel amongst others.
From a professional footballer to an adman, Jaz Lee Jun Chieh dived into the advertising industry at just 19 years of age and hasn’t looked back since. Just 2 years in, at 22-years-old, he’s already become one of Malaysia’s top young creatives, representing the nation in multiple international creative competitions. Apart from award annuals, he credits UFC fights, ‘Kinjaz’ dance crew videos and banters with his boss as his main source of inspiration. With that being said, that probably explains why he’s single.
Joshua Prakasa is a Junior Art Director at Hakuhodo Indonesia. His achievements in 2016 are outstanding and recognised by the entire Indonesian industry. He is one of the creatives who behind the campaigns “Sour-faced Man/Woman”, “Pintrash” and “Prayer for Good” which picked up Adfest Silvers and Bronzes, and was a Merit at One Show. In last year’s Indonesian Citra Pariwara Awards, he contributed to the wins of Best of Category in Print, Outdoor, Non Conventional and Direct. These 4 Best of Category saw Hakuhodo Indonesia named Advertising Agency of the Year and Media Agency of the Year. Joshua is one of the key creatives on Hakuhodo Indonesia’s key account, Honda Motorbikes. He also created the 360° campaign for Asia Pacific Media Forum 2016 Bali.
2017 will be the sixth year in which LIA will host Creative LIAisons, a mentoring program fully funded by LIA that runs concurrently with the LIA Awards judging. Not only are the attendees being given the opportunity to listen to some of the industry’s biggest names, but they’re also invited to sit in with the Juries on statue discussions. This represents a unique opportunity for the creatives to experience the judging process at a relatively young age.
Creative LIAisons is LIA’s way of giving back. By refraining from a fancy award show the whole budget goes to organizing this unique event for young creatives.
Says Barbara Levy, president, LIA: “All of our 2017 speakers have one thing in common. They all believe that the investment that LIA makes in Creative LIAisons is an invaluable investment in the future of the industry.”In an era when award budgets are being cut due to less revenue, LIA is proud that we can continue to provide the industry with this fully funded program; the opportunity to bring together the world’s brightest minds from all corners of the globe in order to inspire, educate and exchange ideas with creatives in the top of the industry.”
This year’s speakers, the industry legends that will help to inspire the next generation of leaders, include:
Creative LIAisons is tailor-made for young creatives in every sense, from the opportunity to meet so many young talented minds from around the globe, to learning from some of the most influential people in our industry, who will talk about issues and topics that concern young creatives specifically, to the mind blowing and rare opportunity of sitting in on a Statue Discussion, peeking into the judges’ minds and witnessing a process that affects every creative in the world. It is a rare opportunity that young creatives only experience at LIA.
Adds Levy: “These days, agencies are talking about how hard it is to attract young creative talent as they are all being head-hunted by the techs directly from university and lured from agencies. Creative LIAisons provides agencies a hook, an opportunity to offer a young creative one or two years in, a promise of ‘I’ll get you to Vegas to the LIA judging, where you have a week to pick the brains of the top creative leaders worldwide, and get a chance to sit in on judging’. A big plus for any agency to promise!”
The LIA Entry System is open for entries. The final deadline is 31st August. The Entry System must close on this date.
Notes to the editor:
London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 18 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.